Glossary entry (derived from question below)
español term or phrase:
líder de opinión
inglés translation:
opinion leader
Added to glossary by
Muriel Vasconcellos (X)
Feb 15, 2009 06:49
16 yrs ago
2 viewers *
español term
líder de opinión
español al inglés
Mercadeo
Psicología
Pharmaceutical sales
This is from a list of information items that the sales rep should compile. If possible, I'd like to have a hyphenated expression like "decision-maker" / "power-broker" / "trend-setter"...
Context:
Data importante sobre el médico como otros trabajos, puestos que ocupa, si es **líder de opinión** o líder prescriptor, si pertenece a sociedades o asociaciones
Context:
Data importante sobre el médico como otros trabajos, puestos que ocupa, si es **líder de opinión** o líder prescriptor, si pertenece a sociedades o asociaciones
Proposed translations
(inglés)
| 5 +8 | opinion leader |
argosys
|
| 5 | opinion-maker |
P Forgas
|
| 5 | opinion-former |
patinba
|
| 4 | opinion-setter |
Marcelo González
|
Proposed translations
+8
32 minutos
Selected
opinion leader
A term commonly encountered in marketing.
Marketing Dictionary: opinion leader
Individual whose ideas and behavior serve as a model to others. Opinion leaders communicate messages to a primary group, influencing the attitudes and behavior change of their followers. Therefore, in certain marketing instances, it may be advantageous to direct the communications to the opinion leader alone to speed the acceptance of an advertising message. Because of the important role opinion leaders play in influencing markets, advertisers have traditionally used them to give testimonials.
http://www.answers.com/opinion leader
Marketing Dictionary: opinion leader
Individual whose ideas and behavior serve as a model to others. Opinion leaders communicate messages to a primary group, influencing the attitudes and behavior change of their followers. Therefore, in certain marketing instances, it may be advantageous to direct the communications to the opinion leader alone to speed the acceptance of an advertising message. Because of the important role opinion leaders play in influencing markets, advertisers have traditionally used them to give testimonials.
http://www.answers.com/opinion leader
4 KudoZ points awarded for this answer.
Comment: "Thanks! I wasn't familiar with the term, but now I'm seeing it a lot when I search the Internet for this project."
21 minutos
opinion-maker
P.
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Note added at 22 mins (2009-02-15 07:12:14 GMT)
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también
opinion-former
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Note added at 22 mins (2009-02-15 07:12:14 GMT)
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también
opinion-former
7 horas
opinion-former
Opinion formers are people who have a lot of influence over what the public thinks about things. (Collins)
10 horas
Marcelo González
Estados Unidos
Estados Unidos
Native in inglés
Estados Unidos
PhD in Translation Studies in Spanish
Native in: inglés (Variant: US) 
Works in: inglés al español, español al inglés
Related KudoZ points
:
4
opinion-setter
If the term refers to someone whose influence is great enough to form or shape public opinion, this might be an especially good option.
The Hollies :: View topic - Suggested Allan Clarke Anthology ?
... a better chance of getting into the Rock Hall of Fame if he weren't quite so negative about them. Whether one agrees or not he is **an opinion setter**. : ...
http://forum.hollies.co.uk/viewtopic.php?t=1049&start=30&sid...
INDEPENDENT online
Mr Spiteri is now a management consultant, **an opinion setter** and an author. He is deemed to have the right balance of acumen and personality to carry the ...
www.independent.com.mt/news.asp?newsitemid=81207 - 58k -
Jason is an **opinion setter**, he brought clarity to issues at a national level," said Dr. Lorne Tyrrell, dean of the U of A Faculty of Medicine and Dentistry. ...
www.expressnews.ualberta.ca/article.cfm?id=132 - 17k - En caché -
The Press: Jeremy Black Charts Its Growth in Victorian Britain
... one that matched the vitality of an imperial capital, swollen by immigration and increasingly influential as **an opinion-setter** within the country, ...
www.questia.com/PM.qst?a=o&se=gglsc&d=5001505072 -
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Note added at 10 hrs (2009-02-15 17:37:10 GMT)
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As for "opinion leader," I think it's fine; it's widely used and translates directly from "líder de opinión." That said, to the extent that (for whatever reason) you might be looking for an alternative, "opinion-setter" might be a really good choice, given the already common use of "trend-setter."
The Hollies :: View topic - Suggested Allan Clarke Anthology ?
... a better chance of getting into the Rock Hall of Fame if he weren't quite so negative about them. Whether one agrees or not he is **an opinion setter**. : ...
http://forum.hollies.co.uk/viewtopic.php?t=1049&start=30&sid...
INDEPENDENT online
Mr Spiteri is now a management consultant, **an opinion setter** and an author. He is deemed to have the right balance of acumen and personality to carry the ...
www.independent.com.mt/news.asp?newsitemid=81207 - 58k -
Jason is an **opinion setter**, he brought clarity to issues at a national level," said Dr. Lorne Tyrrell, dean of the U of A Faculty of Medicine and Dentistry. ...
www.expressnews.ualberta.ca/article.cfm?id=132 - 17k - En caché -
The Press: Jeremy Black Charts Its Growth in Victorian Britain
... one that matched the vitality of an imperial capital, swollen by immigration and increasingly influential as **an opinion-setter** within the country, ...
www.questia.com/PM.qst?a=o&se=gglsc&d=5001505072 -
--------------------------------------------------
Note added at 10 hrs (2009-02-15 17:37:10 GMT)
--------------------------------------------------
As for "opinion leader," I think it's fine; it's widely used and translates directly from "líder de opinión." That said, to the extent that (for whatever reason) you might be looking for an alternative, "opinion-setter" might be a really good choice, given the already common use of "trend-setter."
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