Glossary entry

español term or phrase:

una vía de seguir

inglés translation:

We think of innovation as a means of differentiating ourselves in the market

Added to glossary by Dave Pugh
Oct 5, 2008 14:04
16 yrs ago
1 viewer *
español term

una vía de seguir

español al inglés Otros Deportes / Ejercitación / Recreo
Entendemos la innovación como una vía de seguir siendo un proyecto diferenciado en el mercado, a la vez que mantenemos nuestra propia identidad.
Taken from the web page of a basketball team, talking about the objectives etc of the club.
Thanks in advance.

Proposed translations

+2
1 hora
español term (edited): Entendemos la innovación como una vía de seguir siendo un proyecto diferenciado en el mercado
Selected

We think of innovation as a means of differentiating ourselves in the market

The Spanish here seems very sloppy, and I think that the only way you will produce an idiomatic and grammatical sentence is to paraphrase the underlying idea, rather than attempting any kind of verbatim translation.

Suerte.
Peer comment(s):

agree Nitza Ramos
10 minutos
Thank you, Nitza. :)
agree liz askew
4 horas
Ta, Liz.
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4 KudoZ points awarded for this answer. Comment: "This one fits best. Thanks everyone"
+1
2 minutos

course to follow

or path to follow
Peer comment(s):

agree Beatriz Ramírez de Haro
0 minuto
thanks
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2 minutos

A path to follow

Could be this.
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2 minutos

way or means

I believe they could both fit in the context.
Hope it helps.
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2 horas

as a way to continue being

We consider innovation as a way to continue ...
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6 horas

Course, trajectory

In my opinion, marketing wise I would say: "Our products trajectory and identity depict a differentiated innovation that sets the path within the market." That is to get as much of the market as possible. However and like Robert said, you are to drive your message clearly for customers to absorb, not just translate ad verbatim. Properly and correctly speaking, I just gave you the view of a marketer.
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