Oct 4, 2007 02:57
16 yrs ago
1 viewer *
español term

C1 y C2

español al inglés Negocios/Finanzas Mercadeo / Estudios de mercado
El target de XXX está compuesto por individuos de ambos sexos, mayores de 30 años, de nivel socioeconómico C1 y C2, que valoran profundamente los alimentos de alta calidad y que viven sus vidas orientados por los principios y las premisas de la slow-life, tal como los describimos anteriormente.

Entiendo que son niveles socioec. , pero cómo sería en inglés??

Mil gracias colegas!

Proposed translations

+2
4 horas
Selected

lower middle class (C1) and upper working class (C2)

Standard socio-economic groupings. See ref below.

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Note added at 5 hrs (2007-10-04 08:05:28 GMT)
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As Liz Askew rightly points out below - I put 'upper' working class and my reference says 'skilled' working class. I looked in Google and the term upper working class is common enough, and I suppose it neatly echoes 'upper' middle class and 'lower' middle class.

However, it was a slip and given another chance I would put 'skilled working class'.

Thanks to Liz.

Peer comment(s):

agree liz askew : Yes, but according to your ref. "C2" = skilled working class
28 minutos
Yes, thanks Liz. I have added a note to my answer.
agree Bubo Coroman (X) : it's better to say what they are, I've never heard of them before
32 minutos
Thanks Deborah! As translators, it is safe to say they are all our social betters!
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4 KudoZ points awarded for this answer. Comment: "Thanks to all for your ideas!"
7 minutos

C1 & C2

No es mi tema, pero creo que las categorías socio-económicas son internacionales, la ABC1 por lo menos, lo es.
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Of course, this question itself does not permit us to distinguish between Rogers' "Innovators" and "Early Adopters". But, as Rogers pointed out himself, innovativeness is a continuous concept and the categorization into mutually exclusive discrete groups is just a conceptual device, like the categorization of socio-economic status into groups such as A, B, C1, C2, C3 and D. So the survey question here is used to identify the innovators/early adopters in a loose sense. We also note that the term 'technology' is used in a very broad sense here and may not be applicable to any specific instance of a technology, as a person competent in information technology may be untrained in biotechnology, a person who develops computer software may know nothing about network routers, and so on.
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