This question was closed without grading. Reason: Encontró la respuesta en otro lugar
May 29, 2012 02:29
11 yrs ago
16 viewers *
inglés term

push/pull techniques and procedures

inglés al español Técnico/Ingeniería TI (Tecnología de la información)
Few ministry organizations have the resources to use the powerful **push/pull techniques and procedures** that are available for reaching mass markets of literally hundreds of millions of people.

En algunos contextos encuentro que push-pull es "contrafase"
Para América Latina/México

Discussion

Marjory Hord (asker) Jun 3, 2012:
Tire y empuje? Aquí se usa este término: http://www.urbecom.com/blog/conocer-el-marketing-digital-pus...
Marjory Hord (asker) Jun 3, 2012:
It's a marketing term This has been confirmed. However, I find Patinba's suggestions quite long...
Marjory Hord (asker) May 29, 2012:
marketing? I find patinba's suggestion convincing and have written my client to ask if he is referring to a marketing strategy, which seems likely.

Proposed translations

+1
40 minutos

técnicas y procedimientos de pulsación y tracción

Puede consultar el portal de Microsoft:

www.microsoft.com/language/es-es/Search.aspx?sString=push/p...
Peer comment(s):

agree Domingo Trassens : I agree with this translation.
5 horas
Something went wrong...
10 horas

técnicas y acciones para generar demanda tanto entre consumidores como en proveedores

Es una estrategia de marketing que básicamente implica concentrar el esfuerzo de venta para generar demanda entre consumidores por un lado y entre distribuidores del producto, por el otro.

Push
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers.

Pull
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
Something went wrong...
Term search
  • All of ProZ.com
  • Búsqueda de términos
  • Trabajos
  • Foros
  • Multiple search