tipografía de caja

inglés translation: text/lettering

21:03 May 19, 2019
Traducciones de español a inglés [PRO]
Marketing - Mercadeo / Estudios de mercado / Brand
Término o frase en español: tipografía de caja
This is from a set of brand image guidelines.
"Con el fin contrastar y remarcar la relevancia de la marca, en ningún caso podrá emplearse como tipografía de caja más allá de titulares o textos destacados que apoyen esta Identidad en comunicaciones corporativas".

Typeface case doesn't seem right to me...

Any ideas, please?
Thanks
Comunican
Reino Unido
Local time: 15:27
Traducción al inglés:text/lettering
Explicación:
other than etc.

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Note added at 31 mins (2019-05-19 21:35:06 GMT)
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the "de caja" might be "standard"
Respuesta elegida de:

David Hollywood
Local time: 11:27
Grading comment
Thanks all!
4 puntos KudoZ otorgados a esta respuesta



Resumen de las respuestas recibidas
4text/lettering
David Hollywood
3uppercase typography / capital letters
JohnMcDove


Entradas de discusión: 8





  

Respuestas


26 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
text/lettering


Explicación:
other than etc.

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Note added at 31 mins (2019-05-19 21:35:06 GMT)
--------------------------------------------------

the "de caja" might be "standard"

David Hollywood
Local time: 11:27
Trabaja en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 108
Grading comment
Thanks all!
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3 horas   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5
tipografía de caja alta
uppercase typography / capital letters


Explicación:
Are you sure it is not saying "tipografía de caja alta"?

Because, if that is the case, it would just refer to "mayúsculas", that is, capital letters, or uppercase letters.

I am giving this answer as a guess, and I might be off the mark, but--

Additional context provided would be very beneficial to be able to assist better.

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Note added at 23 hrs (2019-05-20 20:12:05 GMT)
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You're welcome.

Do you have some more context you could provide, i.e., the phrase or sentence before and/or after?

Otherwise "tipografía de caja" could refer to "caja alta and/or caja baja", that is the type of "old-fashioned" typography, in old printers...

My other guess is that the "mark" (trademark) might have a specific font, particularly for the logo of the mark, and so, you can only use that font, for the headlines, but not when referring to the mark in the text...

Other than that, without further context, this is a conundrum of magnitude! ;-)

Saludos cordiales.

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Note added at 1 day 1 hr (2019-05-20 22:04:23 GMT)
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La otra opción sería "in no case can be used as a standard typography," as it is most likely a specific font used for the logo, or the Trade Mark, only.

JohnMcDove
Estados Unidos
Local time: 07:27
Trabaja en este campo
Idioma materno: español
Notas al usuario que envió la respuesta
Usuario que pregunta: Thanks, but I'm pretty sure it would say "alta" as it is a very precisely written document. So I have to assume they didn't omit "alta" by mistake. Thanks for your help though.

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