LinkedIn: transparency and creativity to win more clients

Format: Webinar presentations
Topic: Marketing tools for translators

Course summary
Start time:Nov 14, 2013 12:00 GMT     Add to calendar

Duration: 60 minutes

Check what time the course is running in your local time here.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the course.

Useful links:
Once uploaded, the video will be available from the video centre training cancelation policy.
Summary:LinkedIn to market your services and find more clients. Simple ideas and tips on how to improve your LinkedIn profile, showcase your skills and connect with the right people.
LinkedIn, once considered only a professional network, has now become a social platform where professionals look for clients and collaborations, but are also willing to share ideas, personal opinions and engage people in a more personal way.
This is why it can be said that LinkedIn has contributed to blur the lines between private and public and has redefined the concept of career: we are what we do.
There is not separation between your business CV and what you say or the groups you join. This is why transparency is so important when you create your LinkedIn profile.
However, and as we know, the language industry is also very competitive and we need to be visible and unique in order to be seen by the right people, or attract the right client.
Don't panic. Because LinkedIn has many options and offers us the chance to be creative and build rich and dynamic profiles. Today we will take a look at some of these important features and learn how to set up transparent, creative and effective LinkedIn profiles.

This is what we will see in one hour:
1) LinkedIn main features: profile and the social activities
2) Your profile:
- What do people look first when they look at your profile
- How to create an effective profile
- How to use it (effectively)
3) Social life on LinkedIn:
- Have a business? You can create a business page
- The new timeline
- Groups and networking activities
4) Tips, ideas, examples from other professionals (interpreters and translators)
Target audience
Freelance translators/interpreters, linguists or anyone interested in marketing their skills and get a new client/job.
Learning objectives
At the end of this course you will:
- Understand how LinkedIn works
- Be able to analyze your LinkedIn profile and evaluate its effectiveness
- Use your creativity to improve the content of your LinkedIn page

Virtual platform system requirements
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Virtual platform system requirements
For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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