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inglés al español: Visual Identity General field: Mercadeo Detailed field: Internet, comercio-e
Texto de origen - inglés Visual Identity: What It Is and Why It Matters for Your Brand
We as humans are visual creatures. Unlike dogs who rely on smell, or dolphins who depend on sound, we interact with the world through visual cues. From Renaissance paintings to TikTok reels, our cultural obsession with beauty is continuous. As we spend increasing amounts of time on social media channels, it’s easier than ever to consume, create and share visual content.
With so much of it out there, it’s no surprise that brands today need to develop a strong visual identity that can stand out and endure. As Paul Rand, iconic graphic designer and art director, once said, “Design is the silent ambassador of your brand.” From the way you create your own logo to the color palette choices you make, each visual element must be carefully considered.
Here we will explore visual identity, why it matters and how to design one that can evolve with your brand.
Difference between brand identity and visual identity
Since brands are like living and breathing entities, you can imagine your brand like a human body. Your brand and visual identities work together to sustain a healthy being. With this in mind, brand identity refers to the more “internal aspects” such as mission, brand voice and brand personality. Visual identity is what's used to express those “physically or on the outside” such a logo designs, brand colors and typography.
Together they create a complete (and unique) identity. These two frameworks work in tandem to support the same goal of shaping a brand.
Traducción - español Identidad visual: qué es y por qué la necesitas en tu marca
Los seres humanos somos visuales. A diferencia de los perros —que se guían por el olfato— o de los delfines —que dependen del sonido—, nosotros interactuamos con el mundo mediante estímulos visuales. Desde las pinturas del Renacimiento hasta los videos de TikTok, nuestra obsesión natural por la belleza es incesante. Como pasamos cada vez más tiempo en las redes sociales, es más fácil que nunca consumir, crear y compartir contenido visual.
Con tanto contenido, no es de extrañar que las marcas de hoy en día necesiten desarrollar una sólida identidad visual que sobresalga y perdure. Como dijo una vez Paul Rand, icónico diseñador gráfico y director de arte: "El diseño es el embajador silencioso de tu marca". Desde la forma de crear el logotipo hasta la elección de la paleta de colores, cada elemento visual debe ser considerado minuciosamente.
En este artículo analizaremos la identidad visual, por qué la necesitas y cómo diseñarla para que evolucione con tu marca.
¿Cuál es la diferencia entre la identidad de marca y la identidad visual?
Dado que las marcas son como entidades que viven y respiran, tu marca es como un cuerpo humano, por así decirlo. La identidad visual y la de marca trabajan juntas para mantener un cuerpo saludable. Teniendo esto en mente, la identidad de marca se refiere a los rasgos más "internos", como la misión, la voz y la personalidad de tu marca. La identidad visual es lo que utilizarás para expresar los rasgos "físicos o exteriores", como el diseño del logotipo, los colores de tu marca y la tipografía.
Juntas crean una identidad completa (y única). Estos dos conceptos funcionan conjuntamente para alcanzar el mismo objetivo: ¡darle vida a tu marca!
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Años de experiencia: 6 Registrado en ProZ.com: Apr 2021
Google, Wix, ECFR, Halfbrick (Fruit Ninja developer), and many more clients trust me as their localization specialist for LATAM.
📍 If you also need to localize your website/app in the Latin American market, I can help you. How?
1️⃣ I analyze your content, briefings, and any relevant material. 2️⃣ I study your audience through Search Listening. Isn't marketing all about listening carefully and then serving? 3️⃣ Then, I implement SEO best practices (such as keyword research) to help you with translation, transcreation, or content creation/copywriting.
Together, you and I will help you forge a bond with your Latino audience and meet your goals 📈.
Why is your satisfaction my priority? Because I know what I want in life, I bet on the long term. Therefore, I strongly prefer long-term relationships. And the working relationships I have forged over the years are the ones that allow me to pursue the life I want.
Let me briefly summarize it for you:
My name is Damian Espitia; Colombian, married to Peruvian, and owner of two cats. I live as a "digital nomad," but I don't travel worldwide. Eight years ago, I gave up office life, and during all this time, my wife and I have been serving the people in the Peruvian Andes.
What have we learned during almost a decade? Nothing is as fascinating as that millenary truth: "There is more happiness in giving than there is in receiving."
If you allow me to serve you, I will be happy, and you will be satisfied; hopefully, also happy.
☕️ Let's connect and talk if there is anything I can help you with.
Thank you very much for reading, and have a fantastic day 🙂.
Palabras clave: spanish, marketing, localization, SEO, transcreation, copywriting, subtitling, proofreading
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