sales patter [qui] panegirico

Creator:
Language pair:inglés al italiano
Definition / notes:KudoZ 15 May 2014
[Art/Literary - Storia / Gutenberg]

* "From Enea’s letter we can sense the **sales patter** that may have accompanied the first display of this new documentary form." [The earliest first-hand report for the invention of printing in Europe lies in a letter of 12 March 1455 written by Eneas Silvio, the future Pope Pius II, then a papal diplomat.]

=> [esaltazione, elogio] (anche) tono enfatico/altisonante/celebrativo

**Patter** is a prepared and practiced speech that is designed to produce a desired response from its audience. Examples of occupations with a patter might include the auctioneer, salesperson, dance caller, or comedian. [Wiki EN]

* patter: Rapid continuous talk, such as that used by a comedian or salesperson, synonyms (sales) pitch, sales talk, line, spiel http://www.oxforddictionaries.com/definition/english/patter
* imbonimento: (discorso dell'imbonitore) sales talk, (salesman's) patter, barking http://dizionari.corriere.it/dizionario_inglese/Italiano/I/imbonimento.shtml
spiel (= patter) slang, spesso spreg tiritera, imbonimento
* sales spiel: imbonimento, **discorso elogiativo** (di beni in vendita) http://dizionari.repubblica.it/Inglese-Italiano/S/spiel.php?lingua=en

* panegirico: 2. fig. Per estens., discorso o scritto in cui si esaltano i meriti di qualcuno con lodi esagerate e in tono ampolloso http://www.treccani.it/vocabolario/panegirico/
* panegirico: (2) (fig.) elogio ampolloso, esaltazione esagerata http://dizionarioitaliano.it/elogiativo/

cf. occorrenze: "salesman's patter" "imbonimento" e "tono imbonitorio" / "tono altisonante"
URL:http://www.proz.com/kudoz/english_to_italian/history/5557828-sales_patter.html
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