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About the Articles Knowledgebase
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ProZ.com has created this section with the goals of:
Further enabling knowledge sharing among professionals
Providing resources for the education of clients and translators
Offering an additional channel for promotion of ProZ.com members (as authors)
We invite your participation and feedback concerning this new resource.
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| Business Issues |
| 81 articles in this category (not counting subcategories) |
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Tupperware’s Digital Fumble: A Tale of Missed Clicks, Lost Lids, and Lessons for a Comeback
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Tupperware, once a pioneer in direct sales with its famous "Tupperware parties," has seen a decline in recent years due to missed opportunities in digital transformation and market adaptation. While brands like OXO and Rubbermaid surged ahead with robust e-commerce and social media strategies, Tupperware remained tied to its in-person sales model, missing out on a growing base of online shoppers. Additionally, it struggled to localize products and marketing for global markets, limiting its appeal in diverse regions with unique consumer needs.
Tupperware also overlooked a major trend: sustainability. Despite its reusable, durable products, the brand missed a chance to position itself as an eco-friendly alternative to single-use plastics—a quality that resonates strongly with today's environmentally conscious consumers.
To revive its brand, Tupperware could pivot by building a strong online presence, creating interactive digital communities, adapting products for regional preferences, and embracing a sustainability-first message. With these strategies, Tupperware can leverage its storied history to attract new, digitally savvy consumers while staying relevant in the modern marketplace.
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Real-Time Translation: Meeting the Demands of Instant Global Communication
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In today's lightning-fast digital world, real-time translation stands as a remarkable blend of human brilliance and technological innovation. Expert interpreters, backed by sophisticated AI tools, transform instant global communication from dream to reality. Whether connecting global boardrooms, enabling virtual classrooms, or supporting critical medical consultations, this powerful combination ensures messages aren't just translated, but truly understood across languages and cultures. As technology advances, the human touch remains the secret ingredient, making sure every nuance and cultural subtlety finds its way across the language barrier.
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Evitar as fraudes na área de tradução
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Numa área em que o trabalho é cada vez mais virtual e impessoal, aqui ficam algumas dicas para distinguir fraudes de pedidos reais
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“Translate without fear, edit without mercy”. Should we?
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This article deals with the role of the reviser when a colleague's work. Too often, some spend a lot of time changing what has been done only for the sake of changing.
Everyone loses from that: the translator, the client AND the reviser.
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الترجمة مهنة وصنعة
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مجال الترجمة أحد المجالات الذي يسعى للالتحاق به خريجو كليات اللغات والترجمة وأقسامها ممن يطمحون في العمل في كبرى المؤسسات والشركات المهتمة بشؤون الترجمة وأبحاث اللغة.. ومن هنا يبدأ مشوار المترجم في صنعة الترجمة.
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Calls for Articles ProZ.com members, moderators or staff members have identified the following topics of interest in this category. If you have special knowledge or expertise in any of the areas listed, please consider submitting an article. Writing a ProZ.com translation article is a way to share your expertise and promote yourself in your fields. Topics suggested for articles: »  Business letters in Japanese» Business Plans for the Translator
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| (Page 1 of 17) « Back | 1 | 2 | 3 | 4 | 5 | Next » |
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