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  3. Advertising / Public Relations

careta

English translation: spot

11:32 Jun 28, 2008
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: careta
From a ppt marketing presentation describing marketing campaign activities:

Medios: ATL (televisión 20", *careta* promocional TV 10" y prensa nacional). Corpóreos en sucursales.

I understand that it is a combination of images, sounds, etc. that can precede or come after a TV program, and 10" means "ten seconds", so would it be a:

10 second TV spot/interstitial....

What's the technical name for this?

Anybody out there working on this hot Saturday morning?



TIA
Elizabeth Joy Pitt de Morales
Local time: 04:50
English translation:spot
Explanation:
I think it means a text-only TV spot, and it is probably a corruption of "carátula" but am not 100% sure. Won't see my advertising clients until Monday...
Selected response from:

neilmac
Spain
Local time: 04:50
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4spot
neilmac
4Sequence
Robert Mota
4sponsor-ad / sponsor-promo
Steven Huddleston
3audio (or sound) logo
Comunican


  

Answers


23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
spot


Explanation:
I think it means a text-only TV spot, and it is probably a corruption of "carátula" but am not 100% sure. Won't see my advertising clients until Monday...

neilmac
Spain
Local time: 04:50
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 69
Grading comment
Selected automatically based on peer agreement.
Notes to answerer
Asker: Hi Neilmac, thank you! I'll wait for a confirmation if there is any...but I do think you're correct. To return the favor, sometimes ago you asked on Kudoz about "cortinillas" (I found it when I consulted the same term). "Cortinillas" are "interstitials" or "transitional ads"... See http://www.urdanizdigital.com/: "Otras técnicas de anuncios similares son las imágenes flotantes (o layers) y las cortinillas (transitional ads, interstitials)...". *Thanks again* :-)


Peer comments on this answer (and responses from the answerer)
agree  MargoZ: Yes, a promo spot - here are some different types/explanations, tho not TV specific: http://canales.diariovasco.com/publicidad/DVtarifas08.pdf
14 hrs
agree  Egmont
20 hrs
agree  EC Translations: Agree!
1 day 2 hrs
agree  Cecilia Della Croce
1 day 5 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
audio (or sound) logo


Explanation:
I found this: "the musical theme identifying a television or radio programme, or an advertiser's product or service ".
It Google's quite well

"Audio Branding
A concept devised by Les Glock, which holds that a brand can be effectively known by its musical signature."

Not really sure though... you'll know if it fits.

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Note added at 1 hr (2008-06-28 13:20:23 GMT)
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I also just chatted with a marketing friend who says:
"es como el logo del programa... la careta es logo, como gran hermano es el ojo"

So maybe it is "programme identifier"... not sure I'm helping here but at least you have some options.
Off to the beach now!


    Reference: http://www.marketingsherpa.com/sample.cfm?contentID=3064
Comunican
United Kingdom
Local time: 03:50
Specializes in field
Native speaker of: English
PRO pts in category: 31
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Sequence


Explanation:
Se usa el término sequence para referirse a la careta en sentidos de publicidad, ya sea de entrada opening sequence, o de salida closing sequence.


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Note added at 2 hrs (2008-06-28 13:59:25 GMT)
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La realización del anuncio, así como de la careta de entrada y salida, es, ...
cuantifican a los efectos de los tiempos máximos permitidos para publicidad

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Note added at 2 hrs (2008-06-28 14:01:07 GMT)
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Semiótica y comunicación de masas - Página 281
de Miquel de Moragas Spa - 1976 - 362 páginas

En el lenguaje profesional se habla de «careta de entrada» y «careta de salida»
... no ha sido todavía lo suficiente explotada en la publicidad radiofónica,

Robert Mota
Local time: 22:50
Native speaker of: Native in SpanishSpanish
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
sponsor-ad / sponsor-promo


Explanation:
"Sponsor" identifica especificamente a la entidad que brinda la programación contenida entre sus (ahem) "caretas". En inglés el término mas correcto, en mi opinión, es una palabra compuesta que identifica lo que es, y por quién es.

Example sentence(s):
  • sponsor-ad TV 10"
Steven Huddleston
Mexico
Local time: 20:50
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 4
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