Glossary entry

German term or phrase:

Akquisiteur

English translation:

Business Development Manager/Officer

Added to glossary by Rebecca Garber
Aug 26, 2005 07:52
18 yrs ago
2 viewers *
German term

Akquisiteur

German to English Marketing Human Resources
In a consulting firm what do you call someone who goes out trying to get new customers? I know people sometimes say "I work in customer acquisition" but is there a word for their job other than canvasser (which makes me think of door-to-door selling)?

Discussion

Non-ProZ.com Aug 26, 2005:
no, it's not for a business card. It's a description of how the consulting processes and who does what, i.e. consultant and "Akquisiteur" meet with customer and then review meeting with management.
Daniel Bird Aug 26, 2005:
Is this a title needed e.g. for a business card or external communication, recruitment etc.? It would definitely help to know. I suppose what I'm saying is "context please" :)

Proposed translations

5 hrs
Selected

Business Development Manager/Officr

In a consulting firm, such a person is not simply seeking customers, but in doing so, drumming up business for the firm.

Google shows 715K hits for Business Development Manager.
950 for Customer development.
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4 KudoZ points awarded for this answer. Comment: "Brilliant, that's what I was looking for. I don't think it can be "customer consultant" because in this case that is the Berater and I prefer it to "customer development officer" because it's not the customer that's being developed but the business."
9 mins

customer consultant

generally used in this area
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15 mins

canvasser

I think this is the most suitable word in English
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14 mins

Customer Development Officer/Manager

Customer attraction/retention/development

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Note added at 16 mins (2005-08-26 08:09:01 GMT)
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Another version:
Officer responsible for customer attraction
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