Jan 6, 2020 18:30
4 yrs ago
9 viewers *
English term

display copy

Non-PRO English to Spanish Marketing Marketing / Market Research advertising, copywriting
As opposed to the body copy, display copy includes all the elements readers see first as they look at the ad. These tend to be in large print to catch the eye first. It aims to excite consumer interest.

This is not the text I'm translating, but it provides a good description of the term. More information here: https://www.wyliecomm.com/2018/03/why-display-copy/
Proposed translations (Spanish)
4 texto del titulado
4 mostrar copia
Votes to reclassify question as PRO/non-PRO:

PRO (2): patinba, Beatriz Ramírez de Haro

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Proposed translations

40 mins

texto del titulado

Los recursos del titulado son: el cintillo, la volanta, el título o titular, y la bajada, resumen, copete o sumario. Más allá de la navegación de cada lector, la combinación volanta/título/bajada se articula como una unidad informativa. Esto es, los tres elementos en su conjunto enuncian, ubican y desarrollan los datos esenciales de la nota. Para ello hay que pensar cada elemento de esta unidad como un complemento indispensable de los otros dos: no deben repetir información. A la vez, los criterios de titulación deben ser coherentes a lo largo de toda la publicación, pues constituyen un estilo.

Recursos gráficos para ediciones periódicas | OERT
www.oert.org › Teoría
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1 day 9 hrs

mostrar copia

Se puede usar como prueba de algo que ya esta siendo mostrado, como un refuerzo de la acción
Example sentence:

vamos a necesitar que muestres la copia y despliegues todo el material

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