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Glossary entry

English term or phrase:

CY

English answer:

Calendar Year

Added to glossary by Darko Kolega
Oct 17, 2011 17:25
12 yrs ago
English term

Insert Nov CY

English Marketing Media / Multimedia TV packages promotion
6x9 POSTCARD OCT MAIL OUT / 3.5X8.5 INSERT NOV CY

thanks for any short explanation

insert?
cy?
Responses
5 insert Calendar Year
3 insert of november edition is in copy process
2 A supplement to a magazine; November, current year

Discussion

Sheila Wilson Oct 17, 2011:
CY = Cyprus??? Shot in the dark! I'm pretty sure they are sending postcards to subscribers in October, then inserting a small card into something in November, probably into their monthly subscriber magazine. It could be just in the copies to their clients in Cyprus. Then again, it could be something completely different.
Catharine Cellier-Smart Oct 17, 2011:
as Ambrose says the NOV probably stands for November. Could CY correspond to the name of anything - magazine, TV company etc?
Ambrose Li Oct 17, 2011:
As Sheila said we are clearly talking about paper. I have no idea about the CY, but insert might mean two things: It could mean an actual insert (a piece of paper or card), or an ad insertion (placing the ad of the specified size on the Nov issue of something?).
Catharine Cellier-Smart Oct 17, 2011:
Impossible to know This is obviously a technical code name or abbreviation for an item to be inserted in a postal mailshot, but it's almost impossible to know what it stands for without a lot more context - context which I imagine you don't necessarily have.
I would leave it as it is or ask your client.
Darko Kolega (asker) Oct 17, 2011:
IT IS ABOUT SERVICE CHANGE ANNOUNCEMENT - PROBABLY SUBSCRIBERS ARE TO BE NOTIFIED OF IT?
Sheila Wilson Oct 17, 2011:
Please help us to help you Could we have any and all context, please? Surrounding text, an idea of what's happening here. We're talking paper here, presumably, rather than TV advertising: 6x9 = a size of postcard?

Responses

3 days 13 hrs
Selected

insert Calendar Year

The abreviation CY can have two different meanings: Cyprus and Calendar Year; since it is mostly related to months (Nov, ...), the latter (Calendar Year) is the best equivalence.
Peer comment(s):
neutral Sheila Wilson : It can stand for calendar year, and it is after November, but does it make any logical sense?
39 mins
why not?
Something went wrong...
4 KudoZ points awarded for this answer.
39 mins

A supplement to a magazine; November, current year

This is what immediately came to me.

The magazine comes out once a month. Nov CY is the November issue of the current year.

The "insert" can be one of the "bingo cards" as they are called here in the USA. They are loose stiff postcards that have the magazine subscriber's info on them and allow the subscriber to circle the numbers corresponding to the advertisements that he is interested in. Then he gets more targeted info.
Note from asker:
great thanks
Peer comment(s):
neutral Sheila Wilson : I agree with everything apart from the CY. I just can't see why they'd need to add "current year" to Nov and not to Oct
40 mins
neutral Yvonne Gallagher : agree with November but like Sheila am unsure about "CY". Capitals imply these are initials of name??
4 hrs
Something went wrong...
1 day 6 hrs

insert of november edition is in copy process


I think the pattern is like this:

dimension: 6x9 - 3.5X8.5
print type: postcard - insert
month: oct - nov
processing: mail out - cy

One of the long forms of cy is copy. Yet, I am not so sure whether it means being duplicated (mass copied), or designed (copywriting).

Ref: http://www.acronymfinder.com/Copy-(CY).html
What does CY stand for? Copy
Something went wrong...
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