Stroller resource

English translation: advertising space on strollers

14:27 Mar 3, 2009
English language (monolingual) [PRO]
Marketing - Advertising / Public Relations
English term or phrase: Stroller resource
A list of advertising resources (for a public campaign against child obesity):

Poster, brochure, **stroller resource**, calendar stickers.

What does "stroller" means in this context?

Thanks
Michel A.
Local time: 05:42
Selected answer:advertising space on strollers
Explanation:
This is what I understand by it. See the reference in this article to how www.smartecarte.com plans to hire out advertising space on its strollers. In this case, a company like SmarteCarte would be the provide the resource (space) on the strollers. http://retailtrafficmag.com/mag/retail_spare_change_six/
Selected response from:

Deborah Workman
United States
Local time: 05:42
Grading comment
Thanks to all! I went with the simplest solution.
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +1advertising space on strollers
Deborah Workman
3 +1fitness program
Kim Metzger
3somewhere to park/hire strollers
B D Finch
3advertising stand on wheels
William [Bill] Gray
2moving means (see below)
Valentina Del Maestro


Discussion entries: 6





  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
stroller resource
fitness program


Explanation:
Maybe.

Druxman is also the creator of a stroller fitness program, Stroller Strides, ™ a group fitness class that is now offered in more than 200 locations nationwide. Stroller Strides encourages healthy role modeling by providing moms with an opportunity to regularly work out with their child in a stroller.

http://www.strollerstrides.com/downloads/PressReleases/Child...


Kim Metzger
Mexico
Local time: 03:42
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Gary D: as it suggests a fight against obesity I would say yes to this.
7 hrs
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13 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
stroller resource
moving means (see below)


Explanation:
Maybe it means all those vehicles like vans, buses that display adv messages while moving or stopping in a strategic place/point. Maybe!

Valentina Del Maestro
Italy
Local time: 11:42
Specializes in field
Native speaker of: Native in ItalianItalian
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
stroller resource
somewhere to park/hire strollers


Explanation:
Somewhere to park strollers so that the podgy little darlings can get out and get some exercise. Alternatively, somewhere parents of exhausted small children can rent a stroller to enable them to continue their walk.

One could even have a resource that covered both the above possibilities.

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Note added at 1 hr (2009-03-03 15:50:47 GMT)
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"No stroller park, so if you have a double stroller, you have to leave it outside on the sidewalk, which has no awning large enough to protect it from the ..."
www.lilaguide.com/reviews/74th-street-magic-501703.aspx - 92k

"I would recommend NOT leaving anything of value in the stroller, park the stroller in the recommended areas, CM's will move it if you park ..."
mousepad.mouseplanet.com/archive/index.php/t-12833.html

Or, for the stroller hire option:

"We grabbed our maps, and headed for the stroller park. To hire a stroller isn’t cheap, but it is well worth it. The park may not seem big at first glance, ..."
www.dooyoo.co.uk/theme-parks-zoos-international/disney-worl...

B D Finch
France
Local time: 11:42
Native speaker of: English
PRO pts in category: 4
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11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
stroller resource
advertising space on strollers


Explanation:
This is what I understand by it. See the reference in this article to how www.smartecarte.com plans to hire out advertising space on its strollers. In this case, a company like SmarteCarte would be the provide the resource (space) on the strollers. http://retailtrafficmag.com/mag/retail_spare_change_six/

Deborah Workman
United States
Local time: 05:42
Works in field
Native speaker of: English
PRO pts in category: 8
Grading comment
Thanks to all! I went with the simplest solution.

Peer comments on this answer (and responses from the answerer)
agree  B D Finch: You have stuck to the logic of the list, rather than getting sidetracked into the weight-loss/exercise aspect.
7 hrs
  -> Thanks, BD!
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1 day 14 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
stroller resource
advertising stand on wheels


Explanation:
Sorry to add yet another confusing option, Michel, but I think that given the list of items where this appears, it has to actually be an advertising feature itself. I picture a "sandwich board" stand with wheels on one "wing" which enables the thing to be moved ("strolled") to a suitable location. The link will show you what I envisage. Just my 2c worth.



    Reference: http://www.infosigns.com.au/product/A3
William [Bill] Gray
Norway
Local time: 11:42
Works in field
Native speaker of: Native in EnglishEnglish
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