Architekturvermittlung
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| 19:05 Sep 11, 2009 |
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| German to English translations [PRO] Marketing - Architecture / film industry | |||||||
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| Summary of answers provided | ||||
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| 4 +1 | Introduction to architecture |
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| 4 | architectural presentation //interpretation/communication of architecture |
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| 3 | architecture appreciation |
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| PR |
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| Discussion entries: 8 | |
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Answers
18 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1Introduction to architecture Explanation: This term is used for activities to promote public knowledge about architecture and architectural concepts. Possible ways to word this: - General architectural education - Architectural awareness - Introduction to architecture - Architecture in the public eye - Public communication about architecture |
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Notes to answerer
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27 mins confidence:
architecture appreciation Explanation: without further context, I'd put it on the same level as "art apprecialtion courses" only in this instance for architecture, with the aim to educate and inform the layman/aficionado on the various periods/styles and elements. so maybe "in the area of architecture appreciation and documentation". However I thought together with documentation it might point towards monetary assessment, so as an alternative the more unwieldy "in the area of appreciation of architecture and architecture documentation." . On the other hand, for the heck of it I just googled "architecture appreciation" and got 2.000 hits (one example below), so I guess I'm not too far off course. Reference: http://circleandsquares.blogspot.com/2007/08/architecture-ap... |
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Notes to answerer
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1 hr confidence:
architectural presentation //interpretation/communication of architecture Explanation: I think this might be about presentation methods for architects, which is clearly a big deal. PR is part of it, but so is choosing the right sort of means to get the message across in more physical terms - architectural modelling, 3-D presentations Architekturvermittlung (Master of Art) Dieser neue Master-Studiengang an der Fakultät Architektur, Bauingenieurwesen und Stadtplanung der Brandenburgischen Technischen Universität Cottbus wendet sich an alle diejenigen, die sich auf der Basis eines erfolgreich abgeschlossenen Fachstudiums professionell auf die visuelle und verbale Vermittlung von Architektur und Stadt an die Öffentlichkeit vorbereiten wollen. Die Lehre besteht aus Grundlagenwissenschaften wie Medientheorie, Kommunikationspsychologie, Ästhetik- und Kunsttheorie, Kulturtheorie und Architekturgeschichte und aus anwendungsorientierten Disziplinen wie Management, Museologie oder visueller und verbaler Darstellung. Eine dritte Säule bilden integrierte Praxisprojekte, in denen vielfältige konzeptuelle Strategien der Präsentation und Vermittlung von Architektur und Stadt in unterschiedlichen Situationen sowie der Einsatz und die zielsichere Gestaltung der geeigneten Medien erforscht und praktisch geübt werden. Der Studiengang wird praxisnah in enger Kooperation mit allen Instanzen der Herstellung von Architektur und Stadt, mit Archiven und mit unterschiedlichen Akteuren und Institutionen der Architekturvermittlung durchgeführt. Same web-site (EN) Interpretation and Communication of Architecture (Master of Arts) This new Master programme offered by the Faculty of Architecture, Civil Engineering and Urban Planning at Brandenburg University of Technology is made to measure for graduates of advanced studies programmes who want to focus professionally on the communication of Architecture and the City to the public in visual and verbal terms. The courses of the programme encompass fundamental scientific knowledge from media theory, communication psychology, aesthetics and art theory, theory of culture and history of architecture, as well as applied disciplines like management, museology, or visual and verbal representation. Practical projects form an important third part, in which a number of conceptual presentation and mediation strategies can be applied to promote Architecture and the City in various situations, as well as researching and practicing how to properly exploit and design the most suitable media. The study programme is conducted with a practical orientation in close cooperation with several institutions actively involved in the promotion of Architecture and the City. http://www.tu-cottbus.de/fakultaet2/en/studium/programms/mas... -------------------------------------------------- Note added at 1 hr (2009-09-11 20:44:28 GMT) -------------------------------------------------- Interpretation is a key concept in the world of museums and heritage institution, and there are many over-lapping areas of interest for architectural custodians or, indeed, practicising architects. |
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Reference comments
33 mins peer agreement (net): +1 |
| Reference: PR Reference information: Gute Architektur braucht eine gute Öffentlichkeit und eine gute Öffentlichkeitsarbeit. PR von Architekten ist in diesem Sinne nicht mit Personenkult zu verwechseln, sondern definiert in der direkten Bedeutung des Wortes »Public Relations«: die Beziehungen zur Öffentlichkeit. So verstanden ist gute Architekten-PR nicht nur ein Projekt in eigener Sache, sondern immer auch ein Beitrag zu einem verbesserten Architekturverständnis der Allgemeinheit. Architekturvermittlung ist Ideenvermittlung und Wertevermittlung. Wer dies beherrscht, dem eröffnen sich attraktive Perspektiven. http://www.amazon.de/Architekturvermittlung-amm-Jan-R-Krause... AMM - Master für Architekturvermittlung Im Masterstudiengang AMM Architektur Media Management an der Hochschule Bochum erlernen junge Architekten Kommunikationskonzepte, Darstellungstechniken und Marketingstrategien. Architekturvermittlung, Öffentlichkeitsarbeit, Kulturmanagement, Produkt- und Dienstleistungsmarketing sind die künftigen Tätigkeitsfelder der angehenden Medienmanager. Es werden Kernkonpetenzen in professioneller Pressearbeit und zielgruppenorientierter Präsentation vermittelt. Marketingmanager großer Unternehmen und auf Visualisierung spezialisierte Architekten vertiefen in einem interdisziplinären Team Kenntnisse in Text, Fotografie, Film, DTP, Visualisierung und Webdesign. Seminare in Betriebswirtschaft, Psychologie und wissenschaftlicher Methodik bereiten auf die Praxis vor. Das Masterstudio der Hochschule Bochum bietet Raum für Seminar, Lehre, Workshop und Ausstellung. Eine Einrichtung besonderer Art ist die Blue Box mit Computerarbeitsplätzen für CAD und Visualisierung und einem großen Veranstaltungsraum für Symposien und Vorträgen. http://www.hochschule-bochum.de/fba/studium/master-architekt... -------------------------------------------------- Note added at 46 mins (2009-09-11 19:51:38 GMT) -------------------------------------------------- Does Architecture Marketing Work? My coworker and I had a really interesting conversation recently about architecture marketing* - specifically about awards and publishing. The office had an honor wall - a wall filled with nothing but magazine covers dedicated to them and their work and awards given to the firm. http://archthinking.blogspot.com/2009/06/does-architecture-m... Architecture Marketing Even the big boys started small. Calatrava. Meyer. Ghery. Koolhaas. All these great architects began as no-name architecture school students at one point or another. But what sets these world famous names apart from the rest of us? In a word: architecture marketing. Of course, their competitive methods of marketing back then probably looked a lot different from what would work today. Now, one of the leading sources of leads can actually come from effective online advertising. Indeed, in today’s fast-paced, global market of architectural competitions and world personas, it may be difficult for the small firm to get off the ground. But with a targeted, multi-faceted, Internet advertising campaign, your small firm could begin to compete with the pan-national talent of Zaha Hadid and Daniel Libeskind. http://www.bgtheory.com/local/vertical-marketing/architectur... |
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