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en conseil
fous-mois ta guitare en l'air
May 13, 2016 13:49
7 yrs ago
1 viewer *
French term

une stratégie d\'influence sur twitter

Non-PRO French to English Marketing Marketing / Market Research
among a list of achievements from a marketing agency, among things like refonte de site, optimisation de présence Facebook, etc

Is it is simple as an influence strategy on twitter? or maybe a twitter campaign is what we'd really say in English?
Proposed translations (English)
3 a Twitter influencer strategy OR Twitter influence-building strategy
4 +1 influence strategy on Twitter
Change log

May 13, 2016 14:04: mchd changed "Level" from "PRO" to "Non-PRO"

Votes to reclassify question as PRO/non-PRO:

PRO (1): Dr Andrew Read

Non-PRO (3): writeaway, Rob Grayson, mchd

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Discussion

philgoddard May 13, 2016:
I don't think you can be too reliant on Google hits in a case like this. People combine words in new ways every day, and I think the meaning of "influence strategy" is pretty clear - it means a strategy of using Twitter to influence opinions.
Lori Cirefice (asker) May 13, 2016:
Really writeaway? Would you mind sending some of your references my way? I only get one ghit for "influence strategy on twitter" all together, and the one hit seems to be of French origin. Of course "influence strategy" gets a lot more hits... the lack of relevant hits in English is what made me think I might be lacking some twitterese vocab! I'm not looking for difficulties, just checking that marketing agencies really use this term. I am leaning towards a literal translation.
Chakib Roula May 13, 2016:
I would think of a "focused campaign on twitter".

Proposed translations

3 days 1 hr
Selected

a Twitter influencer strategy OR Twitter influence-building strategy

From my experience of working in this field, I feel that "influence strategy" is not that common. Something else was in the back of my mind and I think I've found it: "influencer strategy" or "influencer campaign". See the hits below. However, this is a fairly specific activity, involving using influencers to help build a brand.

If this is not what the agency does, then "influence-building strategy" May be more appropriate.

I would avoid the word campaign as an agency may nadvise on strategy without running a campaign. The two are not synonymous.

Andrew
Reference:

http://imagency.com/

http://www.audiense.com/before-during-after-the-key-twitter-strategies-for-effective-social-media-influencer-campaigns/

Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thanks Andrew for these helpful ideas and refs"
+1
4 mins

influence strategy on Twitter

A literal translation works perfectly well, so I don't think you should try to find other ways of saying it.
Note from asker:
thanks for your help!
Peer comment(s):
agree writeaway : a two-second check on the www confirms this is viable terminology. why look for difficulties when there aren't any.
4 mins
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