GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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09:17 Sep 19, 2008 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Bubo Coroman (X) | ||||||
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below the line marketing (BTL) Explanation: ... Reference: http://en.wikipedia.org/wiki/Below_the_line_(advertising) |
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because it knows what one-off activity it's going to carry out Explanation: one-off = x 1, two-off = x 2, etc. -------------------------------------------------- Note added at 12 mins (2008-09-19 09:29:50 GMT) -------------------------------------------------- examples of use: http://www.google.es/search?hl=en&q="one-off activity" marke... |
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immediate-action measures Explanation: This is actually a military tech term for the first thing that a soldier does when his weapon jams; a series of physical things that he can do to the piece to get it back into combat. They are drilled into soldiers until they are automatic under pressure. I hear this used figuratively, in U.S. civilian business life, for 'prompt measures' - as opposed to planned responses - to meet problems that arise. It may fit your context. Luck! |
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Notes to answerer
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because it will know what action it needs to take at that particular time Explanation: Not especially economical, but this appears to be what the phrase means. "One-off activity" sounds awkward, even for British English. "Immediate action measures" seems unnecessarily bureaucratic. Alternatively: because it will know what timely action must be taken Suerte. |
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