Glossary entry (derived from question below)
German term or phrase:
Gattungsmarketing
English translation:
Generic marketing
Added to glossary by
Erich Friese
May 16, 2006 10:09
18 yrs ago
German term
Gattungsmarketing
German to English
Marketing
Marketing
Hi everyone,
Has anyone got an idea what this means? I'm translating a presentation for a firm that deals with branding. I think Gattungsmarketing may be something to do with doing research according to genre but I don't know what the actual term is.
This is what it says in the text: Werbewirkungsforschung / Gattungsmarketing
Could it be genre marketing? Can anyone help me?
Thanks very much in advance.
Has anyone got an idea what this means? I'm translating a presentation for a firm that deals with branding. I think Gattungsmarketing may be something to do with doing research according to genre but I don't know what the actual term is.
This is what it says in the text: Werbewirkungsforschung / Gattungsmarketing
Could it be genre marketing? Can anyone help me?
Thanks very much in advance.
Proposed translations
(English)
| 3 +4 | Generic marketing (or better: marketing of generic brands) |
Erich Friese
|
| 3 +1 | Category marketing |
Lori Dendy-Molz
|
| 4 | generic marketing |
Brie Vernier
|
Proposed translations
+4
12 mins
Erich Friese
Australia
Australia
Native in German
&
English
Australia
Accurate, fast & never missed a deadline
Native in: German (Variant: Germany) 
, English (Variant: Australian)
Works in: German to English
Related KudoZ points
:
12
Selected
Generic marketing (or better: marketing of generic brands)
........I am sure that's what we are talking about here (not marketing brand names but,,,,generic products )
Peer comment(s):
| agree |
IanW (X)
: My first thought too
23 mins
|
| agree |
transatgees
: Agree with "generic marketing" but isn't "generic brands" a contradiction in terms? I don't think a brand can be generic. "Generic products" certainly!
57 mins
|
| agree |
BrigitteHilgner
: My choice, too. While W.J. Koschnik: "Kompakt-Wörterbuch Marketing" does not have this specific term, the book contains several other expressions with "Gattung-" and translates this term always as "generic".
57 mins
|
| agree |
Ingeborg Gowans (X)
: generic marketing
1 hr
|
4 KudoZ points awarded for this answer.
Comment: "Thanks very much for your help. This is the most appropriate answer for my purposes."
+1
21 mins
Lori Dendy-Molz
Germany
Germany
Native in English
Specializes in field
Germany
Experienced journalist and marketing pro
Native in: English
Works in: German to English, English
Related KudoZ points
:
77
Category marketing
is a term I've come across before.
Category Marketing. To become the company of the future, we have to make sure we ... The Category Marketing department is revolutionary in the soft drinks ...
www.britvic.com/Britvic/Who/Jobs/Vacancies/Category Marketi...
Category Marketing. To become the company of the future, we have to make sure we ... The Category Marketing department is revolutionary in the soft drinks ...
www.britvic.com/Britvic/Who/Jobs/Vacancies/Category Marketi...
Peer comment(s):
| agree |
RobinB
: Speaking as a former (and qualified!) marketer, I'd agree that category marketing is the right term here. It's one of the core functions of category management, which is something very different to generic marketing.
1 hr
|
|
Thanks, Robin.
|
1 hr
Brie Vernier
Germany
Germany
Native in English
Works in field
Germany
Bridging the language gap since 1995
Native in: English (Variants: British, UK, US)
Works in: German to English
Related KudoZ points
:
48
generic marketing
Erich has the right term (except for his "improved" suggestion), but the wrong explanation. It isn't about marketing generic/no-name brands/products, but rather marketing for an entire industry/sector:
Generic marketing is the marketing of whole industries or categories of products and services regardless of manufacturer or brand. It has received intense scrutiny during the past year regarding its constitutionality and, to a lesser degree, its merit. The constitutionality issue was answered this past June, when the Supreme Court decided to allow, for now, generic promotion of many products and services across the country.
http://www.bizjournals.com/sacramento/stories/1997/11/03/sma...
Generic marketing is a staple of any commodity industry. Many agriculture, livestock and other consumable commodity producers pool funds to develop marketing programs designed to raise consumer and market awareness of the commodity. ... There are a number of generic marketing slogans in our current vocabulary today. A couple of popular ones include:
Beef - It's what's for dinner
Pork - The other white meat
Milk - Got Milk?
Eggs - The incredible edible egg
Wood - Be constructive
These well-funded campaigns have successfully entered the consumer base with powerful branding triggers. Beef: It's whats for dinner was launched through attractive and powerful national television commercials which highlighted beef as a versatile entrée capable of serving as a showpiece in any number of venues and special occasions. The slogan Got Milk? humorously demonstrates the value of milk as a component of any number of eating situations while reminding us that the drink remains an important source of nutrition in our diet.
http://www.dced.state.ak.us/oed/seafood/seafoodmarketing/gen...
Generic marketing is the marketing of whole industries or categories of products and services regardless of manufacturer or brand. It has received intense scrutiny during the past year regarding its constitutionality and, to a lesser degree, its merit. The constitutionality issue was answered this past June, when the Supreme Court decided to allow, for now, generic promotion of many products and services across the country.
http://www.bizjournals.com/sacramento/stories/1997/11/03/sma...
Generic marketing is a staple of any commodity industry. Many agriculture, livestock and other consumable commodity producers pool funds to develop marketing programs designed to raise consumer and market awareness of the commodity. ... There are a number of generic marketing slogans in our current vocabulary today. A couple of popular ones include:
Beef - It's what's for dinner
Pork - The other white meat
Milk - Got Milk?
Eggs - The incredible edible egg
Wood - Be constructive
These well-funded campaigns have successfully entered the consumer base with powerful branding triggers. Beef: It's whats for dinner was launched through attractive and powerful national television commercials which highlighted beef as a versatile entrée capable of serving as a showpiece in any number of venues and special occasions. The slogan Got Milk? humorously demonstrates the value of milk as a component of any number of eating situations while reminding us that the drink remains an important source of nutrition in our diet.
http://www.dced.state.ak.us/oed/seafood/seafoodmarketing/gen...
Discussion