Glossary entry (derived from question below)
German term or phrase:
Innovationskraft
English translation:
inventiveness, power(s) of innovation, creative innovation
Added to glossary by
Ken Cox
Oct 9, 2005 15:16
18 yrs ago
25 viewers *
German term
Innovationskraft
German to English
Marketing
Advertising / Public Relations
compressed-air tanks
Hyperbole is the name of the game in this advertisement for compressed-air tanks. I'd be grateful for your ideas on Innovationskraft.
Darüber hinaus stehen unsere Produkte auch für ein Höchstmaß an Innovationskraft.... Hochsichere und hochinnovative Produkte ...
Darüber hinaus stehen unsere Produkte auch für ein Höchstmaß an Innovationskraft.... Hochsichere und hochinnovative Produkte ...
Proposed translations
(English)
3 +1 | Comment | Ken Cox |
3 +3 | inventiveness | Nick Somers (X) |
4 +1 | innovative strength | Martina Heintke |
3 +1 | innovativeness | Olaf Reibedanz |
4 | innovative creativity | ------ (X) |
3 | novelty | Stephen Sadie |
3 | innovative capacity | Cornelia Lambert |
Proposed translations
+1
1 hr
Selected
Comment
Hmmm... to start off, it's probably unnecessary to say that as this is ad copy and particularly as you're after hyperbole, you'll probably want to reword quite a bit. Next, I like like Janfri's suggestion on first glance, but my rational mind says that creativity is by nature innovative, so 'innovative creativity' is tautological. Something like 'Our products represent the ultimate in creative innovation' sounds a bit better.
4 KudoZ points awarded for this answer.
Comment: "Many thanks to all of you, especially Nick and Janfri and Kenneth. We now have several options, but in this case I'm going for the superlative."
4 mins
novelty
just to get things movin'!
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Note added at 6 mins (2005-10-09 15:22:52 GMT)
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or possibly innovative strength
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Note added at 6 mins (2005-10-09 15:22:52 GMT)
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or possibly innovative strength
Peer comment(s):
neutral |
Francis Lee (X)
: I find neither nor applicable here (esp. not novelty)
2 hrs
|
neutral |
Colin Newberry
: Especially not novelty, but I don't think Kim woud fall for that anyway. We're not talking about Xmas crackers.
4 hrs
|
+1
9 mins
+1
12 mins
innovative strength
A high degree of innovative strength distinguishes our products ...
Peer comment(s):
agree |
Nicole Wulf
: This one sounds good to me.
1 hr
|
neutral |
Francis Lee (X)
: "A high degree of innovative strength distinguishes" ... doesn't sound good to me; at least put the subject first.
1 hr
|
35 mins
innovative creativity
Sug.
Peer comment(s):
neutral |
Colin Newberry
: Overkill: I think the "creativity" is already implied by "innovative".
4 hrs
|
+3
50 mins
inventiveness
ingenuity, creativity
Something that most copywriters show little of. Just a suggestion if you want to ring the changes, because the word is repeated a just down the road.
Something that most copywriters show little of. Just a suggestion if you want to ring the changes, because the word is repeated a just down the road.
Peer comment(s):
agree |
Francis Lee (X)
: an inventive contribution
1 hr
|
agree |
Cilian O'Tuama
18 hrs
|
agree |
Henry Schroeder
: I just used ingenuity - a good idea
114 days
|
1 day 22 mins
innovative capacity
...with a high level of innovative capacity
...with a high capacity for innovation
...with a high capacity for innovation
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