Glossary entry

German term or phrase:

Innovationskraft

English translation:

inventiveness, power(s) of innovation, creative innovation

Added to glossary by Ken Cox
Oct 9, 2005 15:16
18 yrs ago
25 viewers *
German term

Innovationskraft

German to English Marketing Advertising / Public Relations compressed-air tanks
Hyperbole is the name of the game in this advertisement for compressed-air tanks. I'd be grateful for your ideas on Innovationskraft.

Darüber hinaus stehen unsere Produkte auch für ein Höchstmaß an Innovationskraft.... Hochsichere und hochinnovative Produkte ...

Proposed translations

+1
1 hr
Selected

Comment

Hmmm... to start off, it's probably unnecessary to say that as this is ad copy and particularly as you're after hyperbole, you'll probably want to reword quite a bit. Next, I like like Janfri's suggestion on first glance, but my rational mind says that creativity is by nature innovative, so 'innovative creativity' is tautological. Something like 'Our products represent the ultimate in creative innovation' sounds a bit better.
Peer comment(s):

agree Johanna Timm, PhD
6 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many thanks to all of you, especially Nick and Janfri and Kenneth. We now have several options, but in this case I'm going for the superlative."
4 mins

novelty

just to get things movin'!

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Note added at 6 mins (2005-10-09 15:22:52 GMT)
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or possibly innovative strength
Peer comment(s):

neutral Francis Lee (X) : I find neither nor applicable here (esp. not novelty)
2 hrs
neutral Colin Newberry : Especially not novelty, but I don't think Kim woud fall for that anyway. We're not talking about Xmas crackers.
4 hrs
Something went wrong...
+1
9 mins

innovativeness

another possibility
Peer comment(s):

agree Colin Newberry : Sounds OK
4 hrs
Something went wrong...
+1
12 mins

innovative strength

A high degree of innovative strength distinguishes our products ...
Peer comment(s):

agree Nicole Wulf : This one sounds good to me.
1 hr
neutral Francis Lee (X) : "A high degree of innovative strength distinguishes" ... doesn't sound good to me; at least put the subject first.
1 hr
Something went wrong...
35 mins

innovative creativity

Sug.
Peer comment(s):

neutral Colin Newberry : Overkill: I think the "creativity" is already implied by "innovative".
4 hrs
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+3
50 mins

inventiveness

ingenuity, creativity

Something that most copywriters show little of. Just a suggestion if you want to ring the changes, because the word is repeated a just down the road.
Peer comment(s):

agree Francis Lee (X) : an inventive contribution
1 hr
agree Cilian O'Tuama
18 hrs
agree Henry Schroeder : I just used ingenuity - a good idea
114 days
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1 day 22 mins

innovative capacity

...with a high level of innovative capacity
...with a high capacity for innovation
Something went wrong...
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