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Translation - English Kamon Manote, a chief-district officer from a major city of the North dominion, undertakes a mission to track down and arrest a notorious criminal who has gone into hiding in Bangkok. During his mission, Kamon stays with Phraya Phichai Sitthidet who has a gorgeous nephew named Walee. Walee falls in love with Kamon although she is eyed by a chap who goes by the name of Wing Thongsi. A close friend to Phraya Phichai Sitthidet, Wing’s true identity as the criminal whom Kamon is hunting for is unbeknown to anyone.
Wing, however, realizes that Kamon is here for him. He plans to get rid of Kamon while simultaneously stealing some valuables at Phraya Phichai Sitthidet’s residence. To fulfill his evil plan, Wing and his factotums sneak into the residence one night but Kamon, being on to him, fights with them to stop that. Wing and his gang flee in a car while Kamon hitches a ride from a passing vehicle in pursuit of fleeing crooks. In the meantime, Phraya Phichai Sitthidet and Walee call the police who fails to show up at his place the moment the gang, which decoys Kamon to the wrong direction, returns and abducts Walee.
At the same time as polices, after arriving at the residence, chase after Wing, Kamon is on the way back to the house, coming in the opposite direction from criminals’ car. He u-turns and keeps chasing the criminals whose car is obstructed by a passing train. They, with Walee in capitivity, abandon the vehicle and run off into roadside meadow. Kamon arrives and pursues the outlaws. Following an intense fight with the criminals, Kamon apprehends Wing, with police cars turning up concurrently. The final bit demonstrates a romantic scene between Walee and Kamon, who receives double luck – achieving his mission to catch the criminal and getting a girl.
Source: Movie bulletin – Choke Song Chun by Tor Ngekchuan, 1927
English to Thai: National Geographic documentary (Subtitles) General field: Other Detailed field: Environment & Ecology
Source text - English In Israel, water holds the key to life.
Mountain snows unlock the riches of an ancient river known world-wide.
A river which yields the treasures of a two lakes and a mysterious sea and sustains its own Hidden World of wildlife.
Spring sunlight warms the slopes of Mount Hermon.
A saga older than the Bible begins .
From nine thousand feet, meltwaters start their journey down the mountain. Countless streams and rivulets converge to form a sacred river …
… not only rich in history and legends – but bestows the gift of life-giving waters to the valley below.
In Biblical times, lions and bears roamed Jordan’s Valley.
Today the dominant predator here is the wolf – descendants perhaps of those first befriended by early man.
Pups greet their father after his return from a night of hunting.
Their mother watches. She and the male - along with the pups and their older offspring - make up a pack that lives along the mountain streams.
Last year’s pups help raise the little ones , but already the new pups play-fight as boisterously as their older brothers and sisters.
The wolves hunt along the slopes of Mount Hermon where water streams southward through canyons and gorges, until if finally joins the Jordan River.
It flows into a fertile valley called Hula.
The Jordan River courses through a geologic seam or joint where two continents meet. It feeds three major lakes – the Dead Sea, the Sea of Galilee and the Hula in the north of Israel.
Hula attracts hundreds of thousands of passing birds down into its reeds and papyrus beds.
Nearly seventy thousand white pelicans stop over on flights between Africa and Europe.
Tens of thousands of common cranes also gather, seeking shelter in the verdant marshes.
Though much has been drained for agriculture, the nutrient-rich waters are a paradise for flocks of weary travelers.
English to Thai: บทความการตลาด General field: Marketing Detailed field: Retail
Source text - English Switzerland Declares War on the Apple Watch
By Valerie Jack
How TAG Heuer, Breitling and other luxury brands are changing the face of the smartwatch industry.
In 1982, after taking a licking from Japanese competitors that had championed quartz batteries, the Swiss watch industry was facing an existential crisis. But rather than seeing the mechanical movement as a weakness, Jean-Claude Biver, who had recently purchased the defunct Blancpain brand, boldly declared that this artful anachronism represented the industry’s future. “Since 1735 there has never been a quartz Blancpain watch,” Biver’s new
slogan declared. “And there never will be.” A decade later he backed up his words with results and sold Blancpain to the Swatch Group for $43 million.
Today the Swiss watch industry is again robust—in 2013 there were more than $20 billion in exports—but the advent of the smartwatch and the release of the Apple Watch have pessimists
once again wondering if time is runwatchesning out on tradition.
So this March at Baselworld (the watch industry’s annual Super Bowl) the 65-yearold Biver—now president of the LVMH Group’s watch division, which includes TAG Heuer and Hublot—made another bold statement: “We cannot ignore the trend of the smartwatch.” But this was no capitulation; rather, it was a rallying cry for the Swiss watch industry’s counterofensive against the smartwatch’s incursion into its territory.
The best way to combat that, Biver argued, was to be smarter. On the opening day of Baselworld he launched the frst salvo with a press conference announcing a groundbreaking new partnership between TAG Heuer, Google and Intel. The result will be a Swiss version of the smartwatch, an Android Wear timepiece powered by
Intel technology. Although more information and Google and could also learn from their culture as much as they could learn from our culture,” he tells FORBES, “as they are more technology-oriented. We are, of course, much more highend or luxury-orientated.”
Interestingly, it was Guy Sémon, TAG Heuer’s general manager and director of R&D, who initiated the brand’s early adoption of wearable technology. While Swiss watchmakers are often perceived to be staid guardians of the industry’s centuries-old traditions, Biver credits Sémon for pushing TAG “to enter this new technology—not with our traditional knowledge but through the best possible partnership with the giants of Silicon Valley.”
And TAG Heuer is not alone in this mission. At Baselworld, Breitling
presented a concept piece that puts the smartphone in service of its B55 Connected watch; while the two tools are complementary,
each half of the pair performs its intended task. The result is a OSC-certified pilot’s watch with features—including time setting, time-zone adjustment and alarm setting—that are accessible
via the phone. Similarly, the B55 Connected can upload measurements from the chronograph (such as readings from the electronic tachometer) to the phone for simplified storage and data transfer.
For Breitling’s CEO, Jean-Paul Girardin, the phone was a natural boon to improving functionality. The brand will launch a model
based on the B55 Connected concept at the end of the year, but Girardin notes that the “next steps will be dictated by the actual
needs of our users and the attractiveness of new technologies. We do not aim to produce connected instruments just for the sake of
following a trend.”
Two other brands—Frédérique Constant and Alpina—announced the Swiss Horological Smartwatch, which links Switzerland to Silicon Valley. These timepieces track motion activity and sleep and even know which time zone the wearer is in—but the dials are comfortingly analog, not digital.
Meanwhile, Jean-Christophe Babin, CEO of Bulgari, says his brand’s new concept piece is “not to be confused with a smartwatch.” The Diagono Magnesium is “first and foremost a manufactured mechanical luxury Swiss watch”—it just happens to contain an NFC microchip that can connect with a smartphone to lock or unlock an ultrasecure cloud app. Bulgari developed what it cheekily describes as “an intelligent watch” with Swiss information-security firm WISeKey, so the wearer of the Diagono Magnesium can access and protect personal information, all via a purely mechanical watch that acts as an encrypted key to data storage.
Having learned the lessons of the Great Quartz Crisis, these Swiss
brands have carefully considered how wearable technology can be made to bolster their mechanical know-how rather than to simply create Apple-flavored smartwatches. Some change is inevitable, particularly as younger customers gain buying power—they’re getting used to the idea of a watch featuring some sort of connectivity—but Biver insists that TAG Heuer will never give up its DNA as a luxury brand. Indeed, just as in 1982, the industry’s éminence grise still views the mechanical watch as the future—and for good reason. “Because smartwatches are somehow due to become obsolete—contrary to the traditional mechanical watch of our ranges, which are ‘eternal,’ ” Biver says with confidence. “Yes, in 100 or in 1,000 years a traditional mechanical watch will still be repairable and will still work!”
Some
change is inevitable, particularly as younger
customers gain buying power—they’re getting
used to the idea of a watch featuring
some sort of connectivity—but Biver insists
that TAG Heuer will never give up its DNA
as a luxury brand. Indeed, just as in 1982, the
industry’s éminence grise still views the mechanical
watch as the future—and for good
reason. “Because smartwatches are somehow
due to become obsolete—contrary to the
traditional mechanical watch of our ranges,
which are ‘eternal,’ ” Biver says with conf -
dence. “Yes, in 100 or in 1,000 years a traditional
mechanical watch will still be repairable
and will still work!”
chronometer pilot’s watch with features—
including time setting, time-zone adjustment
and alarm setting—that are accessible
via the phone. Similarly, the B55 Connected
can upload measurements from the chronograph
(such as readings from the electronic
tachometer) to the phone for simplif ed
storage and data transfer.
For Breitling’s CEO, Jean-Paul Girardin,
the phone was a natural boon to improving
functionality. The brand will launch a model
based on the B55 Connected concept at the
end of the year, but Girardin notes that the
“next steps will be dictated by the actual
needs of our users and the attractiveness of
new technologies. We do not aim to produce
connected instruments just for the sake of
following a trend.”
on what the watch will
actually look like and what its
functions may be (and what,
of course, it will cost)
won’t be revealed
until October, Biver
believes the relationship
has already
been productive.
“We enjoyed working
with both Intel
In 1982, after taking a licking from
Japanese competitors that had championed
quartz batteries, the Swiss
watch industry was facing an existential
crisis. But rather than seeing the
mechanical movement as a weakness, Jean-
Claude Biver, who had recently purchased
the defunct Blancpain brand, boldly declared
that this artful anachronism represented the
industry’s future. “Since 1735 there has never
been a quartz Blancpain watch,” Biver’s new
slogan declared. “And there never will be.” A
decade later he backed up his words with results
and sold Blancpain to the Swatch Group
for $43 million.
Today the Swiss watch industry is again
robust—in 2013 there were more than
$20 billion in exports—but the advent of
the smartwatch and the release
of the Apple
Watch have
pessimists
once again
wondering
if time is
runwatches
Switzerland
Declares
War on the
Apple Watch
By Valerie Jack
How TAG Heuer, Breitling
and other luxury brands
are changing the face of
the smartwatch industry.
about face: Bulgari’s
Diagono Magnesium
concept watch and
Frédérique constant’s
Horological Smartwatch
feature digital
functionality beneath
classic analog dials.
FORBes LIFe
p114-116 LIFE watches 0504 LO.indd 114 4/9/15 5:21 PM
Translation - Thai เมื่อ Switzerland เจ้าแห่งนาฬิกา ประกาศสงครามกับ Apple Watch
โดย Valerie Jack
TAG Heuer, Breitling และนาฬิกาแบรนด์หรูอื่นๆ จะพลิกโฉมหน้าวงการนาฬิกาอัจฉริยะอย่างไร
น่าสนใจที่ไอเดียการเปิดไลน์สินค้าประเภทเทคโนโลยีสวมใส่ได้ของ TAG Heuer มาจาก Guy Sémon ผู้จัดการทั่วไปและผู้อำนวยการฝ่ายวิจัยและพัฒนา (R&D) ของ TAG ขณะที่ผู้ผลิตสวิสมักถูกมองว่าเอาแต่ปกป้องขนบเก่าๆ ที่มีอายุหลายศตวรรษของอุตสาหกรรมนาฬิกาของพวกเขา Biver กลับให้เครดิตกับ Sémon ในการเป็นผู้ผลักดัน TAG “ให้เข้าสู่เทคโนโลยีใหม่ๆ ไม่ใช่ด้วยภูมิปัญญาของเรา แต่ด้วยการจับมือกับพันธมิตรยักษ์ใหญ่แห่ง Silicon Valley นำมาซึ่งความร่วมมือทางธุรกิจอันสมบูรณ์แบบ”
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