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la única motivación que le impulsa a responder

English translation: savings are not the sole motivation for consumer response to a sales promotion

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:la única motivación que le impulsa a responder
English translation:savings are not the sole motivation for consumer response to a sales promotion
Entered by: Eugenio Llorente

10:59 May 13, 2008
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Promociones
Spanish term or phrase: la única motivación que le impulsa a responder
El término aparece en el siguiente contexto:

"Las promociones deben desarrollarse dentro de un plan global de Marketing. Y es muy importante conocer al consumidor y saber que el ahorro no es la única motivación que le impulsa a responder a una Promoción de Ventas."
Eugenio Llorente
Spain
Local time: 02:06
savings are not the sole motivation for consumer response to a sales promotion
Explanation:
casi literal
Selected response from:

Sandra Rodriguez
Puerto Rico
Local time: 20:06
Grading comment
Brillante y directo. Muchas gracias. Eugenio desde Madrid.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2savings are not the sole motivation for consumer response to a sales promotion
Sandra Rodriguez
5...is not the only motivation which promts him/her to respond to...
JPW (X)
4 +1(their) response to sales promotions is not solely price-driven
moken
4...their only motivation to respond to...
Caroline Devitt (X)


  

Answers


7 mins   confidence: Answerer confidence 5/5
...is not the only motivation which promts him/her to respond to...


Explanation:
or, if you prefer:

...is not the only factor which motivates him/her to respond...

JPW (X)
Local time: 01:06
Native speaker of: Native in EnglishEnglish
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12 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
savings are not the sole motivation for consumer response to a sales promotion


Explanation:
casi literal

Sandra Rodriguez
Puerto Rico
Local time: 20:06
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 16
Grading comment
Brillante y directo. Muchas gracias. Eugenio desde Madrid.

Peer comments on this answer (and responses from the answerer)
agree  Terry Burgess
15 mins
  -> Gracias Terry!
agree  Gacela20
42 mins
  -> Gracias Gacela!
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42 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
...their only motivation to respond to...


Explanation:
I put 'their' because I'd translate "conocer al consumidor" as "to get to know consumerS", i.e. although ‘consumidor’ is singular I'd use a plural in the translation.

Caroline Devitt (X)
Local time: 02:06
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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56 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
(their) response to sales promotions is not solely price-driven


Explanation:
Hi Eugenio,

A slightly different take, turning the phrase round a bit, just to spoil you for choice.

The reason for choosing "price-driven" is that it delivers the same "savings" message (at least my google searches seem to confirm the idea), while "savings-driven" is more commonly refers to marco-economy.

Like Caroline, I also think customers would be better expressed in plural.

Good luck!

Álvaro :O)

moken
Local time: 01:06
Works in field
Native speaker of: Spanish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Jill Renwick
2 mins
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