Glossary entry

Japanese term or phrase:

EJI

English translation:

JEI or EJ&I

Added to glossary by humbird
Mar 28, 2005 10:17
19 yrs ago
1 viewer *
Japanese term

EJI

Japanese to English Marketing Surveying New company name, Health care.
Dear All,
I'm going to create a new company. In this connection, I would like to ask about the name for it:

"EJI",

formed by first letters of the names of participants.
My question is: doesn't it seem offensive in some languages or already in use by another (well-known) company, or organization etc.

Any comments will be appretiated!
Proposed translations (English)
5 A thought
4 Edgy
3 "etchi"?

Proposed translations

7 hrs
Selected

A thought

Nothing wrong with EJI, except for many Japanese they may sound like, thus mistaken, as a man's name "EIJI". EIJI also means English letters.
I don't think any well-known company using them as acronym or else.
How do you pronounce? Like reading each letter in alphabet?
How about EJ&I instead, or JEI (pronouced jay)?
Just a comment and suggestion.
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4 KudoZ points awarded for this answer. Comment: "Thanks everybody! Humbird,thank you for detailed answer."
1 hr
Japanese term (edited): New Company Name

"etchi"?

Well, with Japanese the first thing I would be concerned about is the term "ecchi", which is a slang phrase meaning something like "pervert" when used as an adjective, and in some cases it can refer to the act of sex itself, usually when used as a noun.

I'm not sure how you're pronouncing EJI, but if you're just using the letters, I don't suspect there would be much of a problem in Japan.

Any thoughts from others?
Peer comment(s):

neutral humbird : Steven, ecchi or etchi does not mean "pervert". It simply means "dirty" or obscene.
5 hrs
I was thinking of a young girl saying いやだ!エッチ! In American English, "pervert" would be the closest match for this.
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11 hrs

Edgy

Would the fact that it looks like "edgy" in English be a problem? You say it's health care related, right?
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