Glossary entry

English term or phrase:

backfill (advertising) campaign

Czech translation:

zbytková (reklamní) kampaň / ... se zbytkovou prioritou

Added to glossary by Lenka Havrdova
Sep 4, 2014 12:22
9 yrs ago
1 viewer *
English term

backfill (advertising) campaign

English to Czech Marketing IT (Information Technology) Advertising
This software finds the optimal balance between premium, performance and backfill campaigns, and uses the audience insight to ensure higher CTRs.

Jedná se o prezentaci platformy pro vytváření rich media reklamy.

Proposed translations

18 mins
Selected

zbytková (reklamní) kampaň / ... se zbytkovou prioritou

Google tomu říká zbytkové položky. Jde o zobrazení pouze v případě, že nejsou žádné jiné vhodnější inzeráty k zobrazení.

https://support.google.com/dfp_sb/answer/3721872?hl=cs
Zbytkové: Řádkové položky s prioritou 12–16.

http://help.mopub.com/customer/portal/articles/88022-how-doe...
Backfill promotional campaigns will always show last. They are usually used as an ad that shows when no other ad is available to show.

https://dev.twitter.com/docs/integer-priority-levels
Note from asker:
Ano, dle definice to bude asi ono! Umíte googlovat lépe než já :-). Díky moc.
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