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nastro di pianificazione

English translation: planning database

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:nastro di pianificazione
English translation:planning database
Entered by: KayW

09:39 May 9, 2009
Italian to English translations [PRO]
Bus/Financial - Advertising / Public Relations / audience research
Italian term or phrase: nastro di pianificazione
"Dunque verrà prodotto un unico nastro di pianificazione, che consentirà la pianificazione pubblicitaria congiunta delle Radio iscritte al panel e di tutte le altre." Description of audience measurement survey.
KayW
Local time: 20:38
AW database / Audiweb database
Explanation:
L'importanza di un mezzo misurabile - DailyOnline -
La disponibilità di Aw Database (ovvero il nastro di pianificazione) sommata ... I dati del planning database utilizzano le metodologie di rilevazione come ...

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Note added at 1 hr (2009-05-09 10:57:00 GMT)
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AW Database: Planning database distributed electronically on a monthly basis. Provides elementary navigation data for panellists aggregated on a daily basis by time slot and the socio-demographic profiles of the panellists.
http://www.audiweb.it/index.php?lng=en

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Note added at 1 hr (2009-05-09 11:02:18 GMT)
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Depending on the context, it may be better to chose "planning database"!
Selected response from:

Muriel FINETIN
France
Local time: 20:38
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4AW database / Audiweb database
Muriel FINETIN


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
AW database / Audiweb database


Explanation:
L'importanza di un mezzo misurabile - DailyOnline -
La disponibilità di Aw Database (ovvero il nastro di pianificazione) sommata ... I dati del planning database utilizzano le metodologie di rilevazione come ...

--------------------------------------------------
Note added at 1 hr (2009-05-09 10:57:00 GMT)
--------------------------------------------------

AW Database: Planning database distributed electronically on a monthly basis. Provides elementary navigation data for panellists aggregated on a daily basis by time slot and the socio-demographic profiles of the panellists.
http://www.audiweb.it/index.php?lng=en

--------------------------------------------------
Note added at 1 hr (2009-05-09 11:02:18 GMT)
--------------------------------------------------

Depending on the context, it may be better to chose "planning database"!

Muriel FINETIN
France
Local time: 20:38
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 4
Notes to answerer
Asker: "Planning database": exactly what I'd decided, since this refers to radio, not Audiweb, which measures internet usage. Thanks very much for your help, Muriel.

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