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09:37 May 14, 2013 |
English to Serbian translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: zoe1 Local time: 04:35 | ||||||
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3 +2 | period (aktivnog) reklamiranja |
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flight period (aktivnog) reklamiranja Explanation: http://en.wikipedia.org/wiki/Flighting_(advertising) http://www.adglossary.com/index.php?term=4 http://www.businessdictionary.com/definition/flighting.html flighting Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous. -------------------------------------------------- Note added at 1 hr (2013-05-14 11:23:59 GMT) -------------------------------------------------- Nešto ovako. |
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