intercept surveys
German translation: Kurzinterviews
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| 17:55 Jan 7, 2015 |
| English to German translations [PRO] Marketing - Marketing / Market Research / Surveys | |||||||
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|  Selected response from: Peter Keegan Germany Local time: 15:39 | ||||||
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| Summary of answers provided | ||||
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| 5 | Kurzinterviews |
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| 3 | Zufallsbefragung |
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| 3 | Befragung vor Ort |
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| Discussion entries: 1 | |
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Answers
11 mins confidence: 
Kurzinterviews Explanation: Intercepts The term "Intercepts" defines a broad range of short interviews, usually only a few minutes in length which are carried out "in-situe" with consumers. Street intercepts are common and involve approaching likely research interview prospects at a certain time and place, asking a few qualification or screening questions, then asking for permission to deliver a questionnaire in return for a small incentive. Intercepts are also commonly carried out in or outside shopping malls, or retail outlets - indeed any venue where large numbers of a target group are possible. Generally, despite the few short qualification questions, the sample should be viewed as a "convenience sample", as generally sample selection is less strict than other methods. However, intercept surveys have great advantages in terms of expense, speed of data collection and collecting a good range of views. Generalisability is limited but of course rises the more intercepts are completed, and the more demographic information collected which could be helpful in coming to rough estimates of generalizability. Best regards! |
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13 mins confidence: 
Zufallsbefragung Explanation: Das Institut, für das ich früher gearbeitet habe, hat diese Art Interviews als Zufallsbefragung bezeichnet – im Unterschied zu den Befragungen bei den Befragungspersonen zu Hause, bei denen wir Interviewer die Befragungspersonen vor der Durchführung der Befragung anhand bestimmter Quoten ausgewählt haben |
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13 hrs confidence:
| intercept survey Befragung vor Ort Explanation: Nein, dies ist sicherlich nicht der "offizielle" Begriff (falls es einen solchen gibt), aber gemeint ist, dass man Menschen "vor Ort" (bei der Arbeit, beim Einkauf, etc.) befragt. Siehe: http://bast.opus.hbz-nrw.de/volltexte/2012/330/pdf/V200.pdf S. 25, unter dem Gliederungspunkt: 3.3.1 Befragung: Begriff und Arten (linke Spalte) -------------------------------------------------- Note added at 14 hrs (2015-01-08 08:08:03 GMT) -------------------------------------------------- Es kommt natürlich immer auf den Zusammenhang an - wo findet die Befragung welcher Personen statt. Siehe als weiteres Beispiel: https://books.google.de/books?id=vmIFBgAAQBAJ&pg=PA30&lpg=PA... Fußnote 36 und den Text darüber |
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