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cloaking

Chinese translation: （网页）掩饰 / 擬呼

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:cloaking
Chinese translation:（网页）掩饰 / 擬呼
Entered by: Adsion Liu

For term searches and specialty glossaries, please try the new GBK glossaries
20:54 Apr 7, 2010
English to Chinese translations [PRO]
Tech/Engineering - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Computers: Software, Marketing / Market Research
English term or phrase: cloaking
Definition from Nick Usborne:
The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.

Example sentence(s):
  • The cloaking system works by detecting search engine spiders via spider name or IP address. By comparing the IP address of the site visitor to a database of IP addresses of search engine spiders, the cloaking program determines whether or not a visitor is a search engine spider. Incisive Interactive Marketing LLC
  • Marketers may use cloaking to draw users to pages that have many ads but little to do with what the person was searching for. QuinStreet Inc.
  • Most search engines will immediately remove and sometimes blacklist a site that is discovered to be cloaking. They do this because cloaking is usually intended to completely fool the search engine's algorithms and programming that determine what makes a site rank high or low in that engine. About.com
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（网页）掩饰
Definition:
可使某一特定组合的网页内容在不同情况下显示经过优化处理之不同内容的信息技术处理方式。例如，从不同搜索引擎搜索到同一网站内容时其所显示的具体内容会有所不同，而在人们访问其具体内容时又会有所不同。

大多数搜索引擎会对所发现的经过这种处理的网站/网页内容来源进行一定的惩罚措施。

微软词库中也是这样解释此词的。
Selected response from:

Adsion Liu
Canada
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2（网页）掩饰
Adsion Liu
5伪装
Thinkcell Wang
3网页障眼法(术)
Su Hong


  

Translations offered


3 days 1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
（网页）掩饰


Definition from own experience or research:
可使某一特定组合的网页内容在不同情况下显示经过优化处理之不同内容的信息技术处理方式。例如，从不同搜索引擎搜索到同一网站内容时其所显示的具体内容会有所不同，而在人们访问其具体内容时又会有所不同。

大多数搜索引擎会对所发现的经过这种处理的网站/网页内容来源进行一定的惩罚措施。

微软词库中也是这样解释此词的。

Example sentence(s):
  • ASP网页掩饰真实连接地址. 悬赏分：0 - 解决时间： 2009年08月22日22时27分. 用ASP做的几个WEB页面，鼠标一移动到那几个web页的连接地址上，就是会显示真实的asp文件， ... - http://women.wenda.sogou.com  
  • 2009年5月1日 ... 是否站点对不同类的用户显示不同的内容(掩饰(cloaking)) 32.未及时矫正、无效的导出的链结 33.不安全或非法内容 34.HTML代码品质，以及错误出现数 ... - http://www.eastsem.com  
  • 請勿使用擬呼(Cloaking) 或暗中重新導向使用者的功能。 請勿提交自動查詢給Google。 請勿在網頁加入無關的關鍵字。 請勿建立擁有大量相同內容的多個網頁、子網域或網域 ... - http://www.google.com  

Explanation:
Traditional Chinese: 擬呼
Adsion Liu
Canada
Local time: 23:35
Native speaker of: Chinese
PRO pts in category: 16

Votes in favor of/against selecting this as the best translation of the term asked
Yes  ILT
9 days
  -> Thank you, ILT!
Yes  Ze Liu
35 days
  -> Thank you, LiuBudd!
Login to enter a peer comment (or grade)

3 days 2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
网页障眼法(术)


Definition from SEO 十万个为什么:
Cloaking-障眼法
障眼法中文解释是：遮蔽或转移别人视线使其看不清真相的手法。 SEO中的Cloaking-障眼法是指对某一个网页制作了两个版本，让搜索引擎和浏览者分别看到不同的 网页内容 （采用识别访问者身份的技术）。
搜索引擎抓取这个网页时，获得的是纯粹为了优化某些关键词而组织的内容，而网页浏览者看到的是另一个截然不同的内容。

Cloaking-障眼法是典型的SEO作弊，搜索引擎一旦识别就会对网站进行严厉惩罚

Example sentence(s):
  • 障眼法是采用伪装网页，先判断来访者是普通浏览者还是搜索引擎，从而展示出不同的网页 - 广州SEO服务网  
  • 障眼法(Cloaking)在SEO中指的是SEOer利用一个伪装页面，对于来访者做一个判断。 - 百度百科  
  • 很多人看到这个标题都很迷惑，障眼法会对网站有什么关系呢？耐心看。 Cloaking翻译过来就是障眼法的意思。 - 北京SEO网站优化  

Explanation:
每当互联网，计算机领域出现新的词汇时，它的中文翻译常会有不同版本。
以cloaking为例，除了障眼法(术) 外，还有"掩饰" , "伪装", 隐藏，隐藏页面等译法。
选择"障眼法"的原因是它有小花招(伎俩)的意思在里面，和英文比较相符。
Su Hong
United States
Local time: 23:35
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
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30 days   confidence: Answerer confidence 5/5
伪装


Definition from Google 优化:
伪装是一个方法，它可以让您的网站向搜索引擎和网站访问者提供不同的网页。举例来说，您的网站访问者可以看到正常的网页，而搜索引擎蜘蛛被重定向到一个关键字频率非常高的网页，该网页填充了丰富的关键字。对于网站管理员要求的即便网页没有更新搜索引擎也要认为网站进行了更新，伪装是一种高效的方法。

Example sentence(s):
  • 网页伪装是指采用伪装网页的方式，判断来访者是普通浏览者还是搜索引擎，从而展示出不同的网页。这是一种典型的欺骗搜索引擎的障眼法。搜索引擎看到的网页是优化非常严重的一篇内容，而一般浏览者看到的则非常不同或者根本就不一样。 - 电脑资源网  
  • 障眼法：就是网页伪装，先判断来访者是普通浏览器还是搜索引擎，从而展示不同的网页。 - SEO 优化原则和步骤  
  • 伪装网页是通过程序判断来访者的身份，看是正常访问还是搜索引擎访问。从而提供不同的页面。 - 常见的网站搜索优化误区  

Explanation:
微软术语中称之为“掩蔽”(http://www.microsoft.com/language/zh/cn/search.mspx?sString=...
但在中国，最常见的译法还是“伪装”，在 google 上可以搜索到大量的关于“网页伪装”的信息，但关于“网页掩饰”或“网页掩蔽”的搜索结果却很少，这说明“伪装”这个词已经获得最广泛的认可。
Thinkcell Wang
China
Local time: 11:35
Native speaker of: Native in ChineseChinese
PRO pts in category: 12
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