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traffic builder

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00:55 Sep 24, 2021
English to French translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce
English term or phrase: traffic builder
Definition from Glossary of Advertising:
A promotional tactic using direct mail. Designed to draw consumers to the mailer's location.

Example sentence(s):
  • The Belgian food retailer Colruyt used online non-food retailing not only as an important margin rich extension of the food assortment, but also as a traffic builder for the supermarkets. Retail Economics
  • Brands are always looking to create engagement. They also want to participate in experiential opportunities to broaden awareness. Your traffic builder could be just the activation and target audience they’re looking to market to. Forbes
  • Another low-cost traffic builder is online discussion groups and chats. Where appropriate, give out your URL. Look for places in which you can join in discussions on topics that relate to what you sell, but don’t be a salesman. Be knowledgeable, show your expertise, provide helpful solutions, and point out great articles on the topic. Entrepreneur
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4 +1générateur de trafic
Diana Salama


  

Translations offered


3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
générateur de trafic


Definition from Diana Salama:
Pour mettre en avant le générateur de trafic de votre site, les liens sponsorisés sont un levier immédiat qui apparaît au-dessus des résultats Google et des autres moteurs de recherche.

Example sentence(s):
  • La radio est un générateur de trafic efficace pour la visibilité de votre site. En effet, elle permet d’inciter les internautes pour visiter dans votre page Web. C'est un excellent moyen de diffuser vos nouvelles commerciales. Un média d'actualité comme nrj par exemple, est idéal pour accumuler plus de visiteurs dans votre blog. - Page Google  

Explanation:
La régie publicitaire permet de générer un espace publicitaire pour monétiser l'audience des annonceurs. Le rôle de cette dernière est de gérer les budgets des annonceurs puisque c’est un outil générateur de trafic puissant. En effet, elle a comme mission de conseiller les diffuseurs afin de proposer le plan d’action en fonction de l’objectif des campagnes publicitaires.
Diana Salama
Local time: 21:06
Native speaker of: Native in PortuguesePortuguese, Native in FrenchFrench

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Hervé Duval: Yes, seems appropriate
10 days
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