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Find direct clients and run a business that you love
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Schedule:
This session ended at 19:55
Description:
With their strategies and resources, agencies always seem to be on the winning side of the client's research process. But what businesses really need goes beyond multilingual projects, busy PMs and extra costs.
Businesses come in all shapes and sizes, that's true, but all of them like to work and collaborate with skilled professionals rather than automated computers.
In this presentation we will see how to find direct clients for your translation business and create a growing portfolio of contacts.
We will see how to use social media management tools, social media, content marketing, networking and we will peek behind the scenes: where to find clients, in which way approach them and do the follow-up without sounding too pushy.
We'll have a look at the right communicative approach while sharing tips & tricks.
I am an Italian professional translator and interpreter with more than 8 years of experience, owner and Head of Translations at Balance Your Words, a small Manchester-based translation business specialised in health, wellness, medicine, nutrition and lifestyle.
In my career, I have been working as a translator, interpreter, project manager, copywriter, editor and language consultant, besides being also a TESOL teacher and a ProZ Professional Trainer.
I am a member and speaker of IAPTI and a member of MET.
I am also a qualified Fitness Trainer and Nutrition Specialist, a yoga addict and fitness instructor with more than 15 years of experience as instructor and health speaker/blogger.
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Sara made many very good points and shared some very helpful personal experiences that I hope will also work for me. Either way it was nice to know that I am not the only one who is nervous when talking to clients.
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amky Saudi Arabia Local time: 13:45 English to Arabic + ...
Lovely presentation style
Sep 30, 2015
Andrea Garfield-Barkworth wrote:
Sara made many very good points and shared some very helpful personal experiences that I hope will also work for me. Either way it was nice to know that I am not the only one who is nervous when talking to clients.
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CCharbonneau Canada Local time: 06:45 English to French + ...
Anyone interested on a webinar on gaining direct clients over the phone?
Sep 30, 2015
I’ve followed some business launch and marketing courses that have taught me how to make effective direct calls (i.e. cold calls) to potential clients. This has allowed me to build a successful translation business (been freelancing since 2006) working exclusively for direct clients (over 60 such clients). This approach seems intimidating to many translators, but I’ve learned it’s mostly about practice and preparation. I’m actually thinking about creating a webinar on the topic. I’m cu... See more
I’ve followed some business launch and marketing courses that have taught me how to make effective direct calls (i.e. cold calls) to potential clients. This has allowed me to build a successful translation business (been freelancing since 2006) working exclusively for direct clients (over 60 such clients). This approach seems intimidating to many translators, but I’ve learned it’s mostly about practice and preparation. I’m actually thinking about creating a webinar on the topic. I’m curious to know if this would interest anyone here.
Thanks again for this very interesting and informative webinar Sara. I believe 100% in the benefits of working for direct clients and this course taught me some useful new ideas. ▲ Collapse
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Catherine De Crignis France Local time: 12:45 Member (2012) English to French + ...
Anyone interested on a webinar on gaining direct clients over the phone?
Sep 30, 2015
CCharbonneau wrote: I’ve followed some business launch and marketing courses that have taught me how to make effective direct calls (i.e. cold calls) to potential clients. This has allowed me to build a successful translation business (been freelancing since 2006) working exclusively for direct clients (over 60 such clients). This approach seems intimidating to many translators, but I’ve learned it’s mostly about practice and preparation. I’m actually thinking about creating a webinar on the topic. I’m curious to know if this would interest anyone here. Thanks again for this very interesting and informative webinar Sara. I believe 100% in the benefits of working for direct clients and this course taught me some useful new ideas.
Yes, I would!
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vonedelmann Sweden Local time: 12:45 Swedish to Italian + ...
Importanza dei Social
Sep 30, 2015
Bella (e da me condivisa..) l’importanza attribuita ai Social; stavo proprio adesso dando un’occhiata a https://www.facebook.com/BalanceYourWords Grazie Mille Giovanni
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Maria Maksutova Spain Local time: 12:45 Spanish to Russian + ...
Anyone interested on a webinar on gaining direct clients over the phone?
Oct 1, 2015
I would be very much interested. I've been making a few "cold calls" lately and find it very challenging.
CCharbonneau wrote:
I’ve followed some business launch and marketing courses that have taught me how to make effective direct calls (i.e. cold calls) to potential clients. This has allowed me to build a successful translation business (been freelancing since 2006) working exclusively for direct clients (over 60 such clients). This approach seems intimidating to many translators, but I’ve learned it’s mostly about practice and preparation. I’m actually thinking about creating a webinar on the topic. I’m curious to know if this would interest anyone here.
Thanks again for this very interesting and informative webinar Sara. I believe 100% in the benefits of working for direct clients and this course taught me some useful new ideas.
Subject:
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Anyone interested on a webinar on gaining direct clients over the phone?
Oct 1, 2015
Yes, please. I find it difficult to find direct clients and would very much appreciate good piece of advice on this!
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CCharbonneau Canada Local time: 06:45 English to French + ...
Glad to know there's an interest...
Oct 1, 2015
Good to get your feedback folks. This should help motivate me to go ahead and create that webinar! I will keep you posted...
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Catherine De Crignis France Local time: 12:45 Member (2012) English to French + ...
Getting through to the right person...
Oct 2, 2015
... i.e. the actual translation buyer within the company can already be somewhat of a challenge, yet there's no way to get anywhere near an order without this essential first step.
So, we'll be watching this space, CCharbonneau (couldn't see your first name on your profile...)!
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