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English to Spanish: DIESEL SET FOR FURTHER GROWTH IN US Detailed field: Automotive / Cars & Trucks
Source text - English DIESEL SET FOR FURTHER GROWTH IN US
Prospects for diesel engine vehicles in the US light vehicle market are positive on the back of high gasoline prices and increased manufacturer interest in offering diesel options. That’s one of the key findings of a research report published by just-auto.
But growth is unlikely to be spectacular, with hybrids retaining an important role as an alternative to gasoline in the US auto market mix. However, European manufacturers are the most likely to seize the diesel initiative, as they have market ready products, but much depends on pricing, the research suggests.
The report also says that ‘diesel needs to be sexed up a bit’ and notes that hybrids are seen as cutting edge in contrast with diesel technology, though that is beginning to change with developments such as Mercedes-Benz ‘BlueTec’.
Year-on-year figures suggest that diesel registrations within the light duty segment rose by 30% in 2005. Move the accounting period back to 2000 and broaden the scope out to include light and medium duty vehicles, and the increase is over 80%, from just over 300,000 units to 543,777 last year. But stick with just the light duty segment, and the increase is one of 95%, from 22,543 units in 2000 to 44,031 in 2005.
The researchers note that there were very few light duty diesel models available to the domestic US car buyer during 2005; Mercedes-Benz offered the E320 CDI, Chrysler the Jeep Liberty. VW boasted the broadest diesel range with variants of the Golf, Jetta, Beetle, Passat and Touareg all being marketed through the US network.
Medium duty vehicles include diesel variants of the Chevrolet Silverado, Dodge Ram, GMC Sierra and Ford F Series range, while other vehicles included within the quoted figures include the diesel-powered Hummer and the Dodge Sprinter Van.
But diesel availability is changing. Mercedes-Benz is to start marketing the S-Class with a diesel option, and BMW has announced that it too is to test the waters during 2007, most probably with a diesel-powered X5 SUV. The upper end of the light duty market looks set to become well blessed for diesel choice, according to just-auto’s research, with a consequential increase in market take-up.
The report also concludes that Ford and GM are unlikely to produce and legitimise a diesel product for the US mass market, despite the fact that both companies have ongoing diesel development projects.
Varying emissions regulations within the US have also made marketing a single diesel solution a problem for vehicle makers on cost grounds and has encouraged Toyota to go down the hybrid path.
Indeed, the report notes, much of the vehicle makers’ marketing efforts in the US have centered on hybrid technology as an alternative to the gasoline incumbent.
Translation - Spanish EL DIESEL ESTÁ LISTO PARA UN CRECIMIENTO ADICIONAL EN LOS ESTADOS UNIDOS
Las perspectivas de los motores diesel para el mercado de vehículos livianos de los Estados Unidos son positivas, en base a los altos precios de la gasolina y al creciente interés de los fabricantes en ofrecer esta opción. Esta es una de las conclusiones claves de un informe del resultado de una investigación, publicado por just-auto.com
Pero es poco probable que este crecimiento sea espectacular, debido a que los híbridos mantienen un papel importante como alternativa a los vehículos de gasolina, en la mezcla del mercado automotriz Norte Americano. Sin embargo, los fabricantes Europeos son los mas propensos a la iniciativa de los diesel, porque ya tienen los productos listos para el mercado, pero la investigación da a entender, que esto dependerá mucho de los precios de venta.
El informe además manifiesta que ‘el diesel necesita ser presentado el cliente en una forma mas atractiva' y hace la observación de que los híbridos al compararlos al diesel, son vistos como tecnología de vanguardia, a pesar de que esto está comenzando a cambiar con desarrollos tales como el ‘Blue Tec’ de Mercedes- Benz.
Al comparar a años anteriores, las cifras indican que la matriculación de diesels del segmento de trabajo liviano aumentó en el 2005 un 30%. Si vamos atrás al año fiscal 2000 y ampliamos el alcance para incluir los vehículos de trabajo medio y liviano, el incremento está sobre el 80%, fue de 300.000 unidades a 543.777 el año pasado. Apeguémonos solo al segmento de trabajo liviano, y el aumento es de 95%, de 22.543 unidades en el 2000 a 44.031 en el 2005.
Los investigadores observan, que hubieron muy pocos modelos diesel de trabajo liviano disponibles para el comprador Norte Americano en el año 2005 ; Mercedes-Benz ofreció el E320 CDI, Chrysler el Jeep Liberty. VW ostentó la gama de diesels mas amplia con variantes del Golf, Jetta, Beetle, Passat y Touareg, todos mercadeados a través de la red Norte Americana.
Los vehículos de trabajo mediano incluyen las variantes diesel del Chevrolet Silverado, Dodge Ram, GMC Sierra y la gama de las Series F de Ford, mientras que otros vehículos dentro de las cifras citadas incluyen el Hummer y la Van Dodge Sprinter.
Pero la disponibilidad de los diesel está cambiando. Mercedes-Benz está por comenzar a mercadear su Clase-S con opción diesel, y BMW a anunciado que también tanteará el terreno durante el 2007, probablemente con el SUV X5 con motor diesel. El extremo superior del mercado de vehículos de trabajo liviano, parece firme para convertirse en la elección favorita de diesel, con un importante incremento en la cuota de mercado.
A pesar de que las dos empresas tienen en curso proyectos de desarrollo diesel, el informe concluye que es poco probable que Ford y GM produzcan y legitimen un producto diesel para el mercado masivo Norte Americano.
Las cambiantes regulaciones de emisiones dentro de los Estados Unidos, también han hecho del mercadeo de únicamente la solución diesel un problema para los fabricantes de vehículos, desde el punto de vista de los costos, y han alentado a Toyota a seguir el camino de los híbridos
Efectivamente, el informe acota, que muchos de los esfuerzos de mercadeo de los fabricantes de vehículos en los Estados Unidos se han centrado en la tecnología de híbridos, como alternativa al problema de la gasolina.
English to Spanish (Western Michigan University (USA)) English to Spanish (Institute of Modern Languages (USA))
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Thirty two years of experience in manufacturing industries, covering during those years several disciplines as: Manufacturing, Quality Control, Engineering Development, Service Departments, Marketing, Spare parts importation including control and distribution.
My large experience within the technical/industrial area is a plus in speed and accuracy of my translations.
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