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Spanish to English - Standard rate: 0.10 USD per word English - Standard rate: 0.10 USD per word French to English - Standard rate: 0.10 USD per word
Portfolio
Sample translations submitted: 9
Spanish to English: El Zagalillo General field: Art/Literary Detailed field: Folklore
Source text - Spanish Había una vez un zagalillo que era famoso en muchas leguas a la redonda por sus respuestas atinadas y discretas. La fama de este zagalillo era tal que llegó a oídos del Rey, el cual, no dando crédito a lo que le contaban del chiquillo, mandó llamarlo a su presencia.
Cuando estuvo ante é, el rey le dijo al zagalillo
- Si eres capaz de responder acertadamente a tres preguntas que voy a hacerte, vivirás conmigo en palacio como si fueras mi propio hijo.
- ¿Cuáles son las preguntas? - dijo el muchacho.
- En primer lugar - dijo el Rey -, dime cuántas gotas de agua hay en el océano.
Tras pensarlo unos segundo, respondió el zagal:
- Señor Rey, ordenad que detengan todos los ríos de la tierra, para que no entre en el mar ni una gota de agua más hasta que yo las haya contado, y entonces os diré las que contiene el océano.
Complacido, el Rey hizo la pregunta:
-¿Cuántas estrellas hay en el cielo? -dijo.
- Dadme un pliego grande de papel - respondió el pastorcillo. Y trazó en él con una pluma tantos puntitos y tan apretados, que apenas se distinguían unos de otros; era imposible contarlos, y se le nublaba la vista a quien los miraba fijamente. Luego dijo:
-Hay en el cielo tantas estrellas como puntitos en este papel. ¡Contadlos, y lo sabréis!
Pero nadie fue capaz de hacerlo.
Y el Rey continuó:
- Va la tercera pregunta: ¿Cuántos segundos tiene la eternidad?
- En Pomerania - contestó el muchacho - hay una montaña de diamantes: tiene una legua de alto, otra de ancho y otra de fondo. Desde hace cien años se posa en ella un avecilla y afila en ella su pico. Pues cuando haya desgastado toda la montaña, habrá transcurrido el primer segundo de la eternidad.
Entonces dijo el Rey:
- Has contestado a las tres preguntas como un verdadero sabio. En adelante vivirás en mi palacio y te consideraré como a mi propio hijo.
Y así fue como el zagalillo pasó de vivir como un sencillo pastor a ser tratado como el digno hijo de un Rey.
Translation - English Once upon a time, there was a young shepherd who was famous for many leagues in all directions for his wise and discreet responses. This shepherd’s fame was so great that it was heard of by the King, who, not giving credit to what they told him of the young man, sent for him to be summoned.
When he stood before him, the King told the young man
“If you are able to correctly answer three questions that I will ask you, you will live with me as if you were my own son.”
“What are the questions?” said the boy.
“Firstly,” said the King, “Tell me how many drops of water there are in the ocean.”
After thinking about it for a few seconds, the boy responded:
“Your Majesty, order all the rivers of the earth to stop, so that not a single drop of water enters the ocean until I have counted them, and then I will tell you what the ocean contains.”
Pleased, the King posed the question:
“How many stars are there in the sky?”
“Give me a large sheet of paper” responded the shepherd, and he traced on it with a pen so many dots so cramped together that it was impossible to distinguish them from one another; it was impossible to count them, and blurred the sight of whoever stared at them. Then he said:
“There are as many stars in the sky as there are dots on this paper. Count them, and you will know!”
But nobody was able to do it.
So the King continued:
“Here is the third question: How many seconds are there in an eternity?”
“In Pomerania,” told the boy, “there is a mountain of diamonds: it is one league high, one league wide, and one league deep. For one hundred years, a little bird has been sitting on it and sharpening its beak. So, when the whole mountain has worn away, the first second of eternity will have passed.”
So the King said:
“You have answered the three questions like a true sage. Going forward, you will live with me in my palace and you will be treated as my own son.”
And that is how the young man went from living as a simple shepherd to being treated as the worthy son of a King.
French to English: Qu’est-ce que la linguistique ? General field: Social Sciences Detailed field: Linguistics
Source text - French Qu’est-ce que la linguistique ?
Peut-être vous êtes-vous déjà posé des questions comme les suivantes :
Pourquoi est-ce si facile pour un enfant d’apprendre sa langue maternelle et si difficile pour un adulte d’apprendre de nouvelles langues ?
Pourquoi les langues à travers le monde sont-elles si différentes tout en ayant tant en commun ?
Comment le cerveau humain peut-il transformer des séquences de sons en un flot aussi impressionnant d’informations ?
La discipline qui peut répondre à de telles questions est la linguistique.
La linguistique est l’étude scientifique du langage. C’est une discipline qui existe depuis des millénaires, mais qui n’a connu son véritable essor qu’à compter du XXe siècle en tant qu’approche scientifique des faits de langue.
Pourquoi étudie-t-on la linguistique ?
Il n’y a pas de domaine de la vie sociale dont la langue soit absente. Les sociétés humaines sont continuellement confrontées à des problèmes de nature linguistique. Les préoccupations liées au choix des langues dans les sociétés multilingues et à la survie des langues menacées guident l’élaboration de politiques d’aménagement linguistique. Le développement de sociétés éduquées repose crucialement sur le développement des habiletés langagières des citoyennes et citoyens, tant à l’oral qu’à l’écrit, et l’alphabétisation des populations est un enjeu de société majeur.
Le langage est l’une des facultés humaines les plus complexes. Au niveau de la compréhension de l’être humain, la description des langues offre une fenêtre inestimable sur le fonctionnement du cerveau humain. Ainsi, l’une des contributions majeures de Noam Chomsky, la figure dominante de la linguistique au XXe siècle, a été de placer l’acquisition du langage au cœur de la théorie linguistique : étant donné que toute personne normalement constituée maîtrise une ou plusieurs langues, on doit se demander quels aspects de la langue sont appris à partir des apports de l’environnement, quels aspects proviennent d’éléments innés dans le cerveau, et comment fonctionne la faculté de langage. Cette conception est à la source de l’explosion actuelle de recherches visant à valider les descriptions linguistiques théoriques au moyen de techniques de psycholinguistique expérimentale ou d’imagerie cérébrale.
Les applications des recherches linguistiques sont innombrables. Les méthodes d’enseignement de la lecture et de l’écriture, les méthodes d’enseignement des langues secondes, les tests d’évaluation du langage (par exemple en orthophonie), les dictionnaires, les grammaires, les moteurs de recherche, les outils de reconnaissance et de synthèse de la parole, les outils de traduction ou de fouilles linguistiques, les résumeurs automatiques, ces outils familiers et bien d’autres reposent sur des connaissances linguistiques et sur une conception de la nature du langage et de son traitement dans le cerveau des individus.
Mais comment les linguistes abordent-ils cette étude scientifique du langage ?
Les linguistes étudient le langage humain dans tous ses aspects. Les finalités des recherches en linguistique peuvent aller de la résolution de problèmes concrets au désir de comprendre la faculté de langage de l’être humain. Il est traditionnel de distinguer la linguistique fondamentale de la linguistique appliquée, bien qu’il n’y ait pas de frontière étanche entre les notions couvertes par ces termes.
La linguistique fondamentale recouvre l’étude des aspects formels des langues tels que la phonétique, la phonologie, la morphologie, la syntaxe, la sémantique et la pragmatique. Appliquée à une langue donnée, l’étude de ces aspects formels constitue l’étude de la grammaire de cette langue. Une comparaison des grammaires des langues permet de mettre au jour les caractéristiques des langues humaines. Dans le cas du français, ce qu’on appelle la grammaire moderne ou nouvelle est une mise à jour de la grammaire traditionnelle sur la base des résultats des recherches linguistiques. La grammaire pour l’enseignement du français est fondée sur cette grammaire moderne.
La linguistique dite « appliquée » recouvre l’ensemble des domaines interdisciplinaires de recherche et de pratique portant sur des problèmes de langage et de communication qui peuvent être identifiés, analysés et résolus en appliquant des connaissances linguistiques, et qui peuvent en retour informer les connaissances linguistiques. Le Département de linguistique de l’UQAM s’intéresse à trois grands champs d’intervention en linguistique appliquée : la psycholinguistique (incluant le champ de l’acquisition de la langue première et des langues secondes), la sociolinguistique et la linguistique informatique.
Le domaine général de la psycholinguistique étudie le langage humain tel qu’incarné dans l’individu. Ce domaine d’étude fondamentalement expérimental, qui fait partie des sciences cognitives, porte sur la représentation mentale des connaissances linguistiques ainsi que sur les processus et les conditions d’acquisition et d’utilisation du langage. Il recouvre donc les recherches sur l’acquisition de la langue première et sur l’acquisition des langues secondes, que ce soit à l’oral ou à l’écrit.
Le domaine général de la sociolinguistique s’intéresse au langage humain tel qu’incarné dans les sociétés. Parmi les champs de spécialisation couverts par ce terme, on peut noter la variation linguistique, la sociologie de la langue, le multilinguisme, les conflits linguistiques, la planification linguistique.
Le domaine de la linguistique informatique s’intéresse à l’usage des technologies informatiques soit pour la génération automatique du langage, soit pour le traitement de données linguistiques dans le but de les analyser, de les modéliser, de les formaliser ou de les conserver. Avec l’universalisation des technologies informatiques, ce domaine acquiert de plus en plus d’importance.
L’avancement des connaissances en linguistique a eu un impact important dans plusieurs disciplines où le langage joue un rôle central, comme en psychologie, en informatique et en philosophie. L’interaction de ces disciplines a d’ailleurs donné lieu à la naissance d’un champ interdisciplinaire particulièrement florissant, celui des « sciences cognitives ».
Et que peut-on faire avec une formation en linguistique ?
Les habiletés développées en étudiant la linguistique (l’attention aux détails, la capacité de formuler et de tester des hypothèses, le raisonnement analytique, etc.) sont des outils utiles peu importe les chemins qui seront parcourus par la suite, que ce soit la poursuite des études en linguistique ou dans des domaines connexes tels que l’orthophonie ou l’enseignement, ou l’insertion sur le marché du travail où les débouchés sont nombreux et variés, entre autres dans le traitement et l’analyse de données, la rédaction et la révision de textes, et l’enseignement.
La section « Perspectives professionnelles » procure des informations détaillées sur les perspectives d’emploi associées à nos différents programmes d’études.
Consulter les programmes de premier cycle.
Consulter les programmes de cycles supérieurs.
Translation - English What is linguistics?
Maybe you have already asked the following questions:
Why is it so easy for a baby to learn its maternal language and so difficult for an adult to learn a new language?
Why are languages across the world so different while still having so much in common?
How can the human brain transform sequences of sound into an impressive stream of information?
The discipline that can respond to these questions is known as linguistics.
Linguistics is the scientific study of languages. It is a discipline that has existed for millennia, but which did not really flourish until the 20th century as a scientific approach to the facts of language.
Why study linguistics?
There is no domain of social life from which language is absent. Human societies are constantly confronted with problems in natural linguistics. The concerns linked to the choice of languages in multilingual societies and the survival of endangered languages guide the development of language management policies.The development of educated societies is crucially based on the development of the language skills of citizens, both oral and written, and the literacy of populations is a major societal issue.
Language is one of the most complex human faculties. In terms of human comprehension, the description of languages offers an invaluable window on the function of the human brain. Thus, one of the major contributions of Noam Chomsky, the dominant figure in linguistics in the 20th century, was to place language acquisition at the heart of linguistic theory: given that any normal person masters one or more languages, one must ask oneself which aspects of the language are learned from the contributions of the environment, which aspects come from innate elements in the brain, and how the faculty of language works. This conception is at the source of the current explosion of research aimed at validating theoretical linguistic descriptions using techniques of experimental psycholinguistics or brain imagery.
The applications of linguistic research is innumerable. Methods of teaching reading and writing, methods of teaching second languages, language assessment tests (for example: speech therapy), dictionaries, grammars, search engines, speech recognition and synthesis tools, translation or linguistic search tools, automatic summaries; these familiar tools and many others are based on linguistic knowledge and a conception of the nature of language and how it is processed in the brains of individuals.
But how do linguists approach this scientific study of languages?
Linguists study human language in all its aspects. The purposes of linguistic research can range from solving concrete problems to wanting to understand human language skills. Traditionally, we distinguish between theoretical linguistics and applied linguistics, although there is no hard and fast border between the concepts covered by these terms.
Theoretical linguistics covers the study of formal aspects of languages, such as phonetics, phonology, morphology, syntax, semantics, and pragmatics. Applied to a given language, the study of these formal aspects makes up the grammar of said language. A comparison of language grammar reveals the characteristics of human languages. In the case of French, what is called modern or new grammar is an update of traditional grammar based on the results of linguistic research. The grammar for teaching French is based on this modern grammar.
So-called “applied” linguistics covers all of the interdisciplinary areas of research and practice relating to language and communication problems which can be identified, analyzed and resolved by applying linguistic knowledge, and which in turn can inform linguistic knowledge. The Department of Linguistics at UQAM is interested in three main areas of intervention in applied linguistics: psycholinguistics (including first and second language acquisition), sociolinguistics, and computational linguistics.
The general field called psycholinguistics studies human language as embodied in the individual. This fundamentally experimental field of study, which is part of the cognitive sciences, focuses on the mental representation of linguistic knowledge as well as on the processes and conditions of language acquisition and use. Therefore, it covers research on the acquisition of first language and second languages, whether oral or written.
The general field called sociolinguistics studies human language as embodied by societies. Among the fields of specialization covered by this term, we can note linguistic variation, the sociology of language, multilingualism, linguistic conflicts, linguistic planning.
The field of computational linguistics studies the use of computer technologies either for the automatic generation of language, or for the processing of linguistic data in order to analyze, model, formalize or store them. With the universalisation of computer technologies, this domain has become more and more important.
The advancement of linguistic knowledge has had a significant impact on several disciplines where language plays a central role, such as in psychology, computer science, and philosophy. The interaction between these disciplines has also given rise to a particularly flourishing interdisciplinary field, that of "cognitive science.”
And what can I do with a diploma in linguistics?
Les skills developed by studying linguistics (attention to detail, the ability to formulate and test hypotheses, analytical reasoning, etc.) are useful tools regardless of the paths that will be followed later, whether it be further studies in linguistics or in related fields such as speech therapy or teaching, or integration into the job market where the opportunities are many and varied, among others in the processing and analysis of data, writing and revising texts, and teaching.
The section “Perspective professionals” provides detailed information on job prospects associated with our various study programs.
Check out undergraduate programs
Check out graduate programs
Italian to English: Che cos'è Java General field: Tech/Engineering Detailed field: Computers: Software
Source text - Italian Che cos'è la tecnologia Java e a cosa serve?
Java è un linguaggio di programmazione e una piattaforma di elaborazione sviluppati da Sun Microsystems nel 1995. Esiste un numero notevole di applicazioni e siti Web, in aumento ogni giorno, che funzionano esclusivamente se è stato installato Java. Java è veloce, sicuro e affidabile. Dai portatili ai datacenter, dalle console per videogiochi ai computer altamente scientifici, ai telefoni cellulari e a Internet, Java è onnipresente.
Il download di Java è gratuito?
Sì, è gratuito. Potete scaricare la versione più recente da java.com.
Se intendete installare Java su un dispositivo incorporato o di consumo, dovete contattare Oracle per ulteriori informazioni sull'inclusione di Java nel dispositivo.
Perché è necessario effettuare l'aggiornamento alla versione più recente di Java?
La versione più recente di Java contiene alcuni miglioramenti in termini di prestazioni, stabilità e sicurezza delle applicazioni Java in esecuzione sul sistema dell'utente. Grazie a questo aggiornamento gratuito, le applicazioni Java saranno sempre protette ed efficienti.
ULTERIORI INFORMAZIONI TECNICHE
Che cosa si ottiene quando si scarica software Java?
Scaricando il software Java si ottiene Java Runtime Environment (JRE). JRE è composto dalla Java Virtual Machine (JVM), dalle classi core della piattaforma Java e dalle librerie Java di supporto. JRE è la parte runtime del software Java, ovvero tutto ciò che serve per eseguire Java nel browser Web.
Cos'è il plugin Java?
Il plugin Java è un componente di Java Runtime Environment (JRE). JRE consente di eseguire applet scritte nel linguaggio di programmazione Java in vari browser. Il plugin Java non è un programma autonomo e non può essere installato separatamente.
Ho sentito parlare dei termini Java Virtual Machine e JVM. Si tratta di software Java?
La Java Virtual Machine è solo un aspetto del software Java, riguardante l'interazione con i siti web. La Java Virtual Machine è incorporata direttamente nel download del software Java e consente l'esecuzione delle applicazioni Java.
Translation - English What is Java technology and what is it used for?
Java is a programming language and a processing platform developed by Sun Microsystems in 1995.There are a significant number of applications and websites increasing every day that only work if Java has been installed. Java is quick, secure and reliable. From laptops to data centers, from video game consoles to highly scientific computers, to cell phones and the Internet, Java is omnipresent.
Is Java free to download?
Yes, it is free. You can download the latest version from java.com.
If you plan to install Java on an embedded or consumer device, you must contact Oracle for more information on downloading Java onto the device.
Why is it necessary to upgrade to the latest version of Java?
The latest version of Java contains some improvements in terms of presentation, stability, and security on the Java application that is running on the user’s system. Thanks to this free update, Java applications will always be protected and efficient.
ADDITIONAL TECHNICAL INFORMATION
What do you get when you download Java software?
Downloading Java software gives you Java Runtime Environment (JRE). JRE is composed of the Java Virtual Machine (JVM), the core classes of the Java platform, and the Java support libraries. JRE is the runtime part of the Java software, which is all that is needed to run Java in the web browser.
What is the Java plugin?
The Java plugin is a component of Java Runtime Environment (JRE). JRE allows you to run applets written in the Java programming language in various browsers. The Java plugin is not a standalone program and cannot be installed separately.
I’ve heard of the terms Java Virtual Machine and JVM. Is this related to the Java software?
The Java Virtual Machine is just one aspect of the Java software, related to the interaction with websites. The Java Virtual Machine is built directly into the Java software download and allows Java applications to run.
German to English: Swing General field: Art/Literary Detailed field: Music
Source text - German Swing
Swing ist ein in der zweiten Hälfte der 1920er-Jahre entstandener Jazzstil, der sich vor allem in den Big Bands der afroamerikanischen Bandleader
FLETCHER HENDERSON (1898–1952) und
DUKE ELLINGTON (1899–1974) herausgebildet hat.
Ab Mitte der 1930er-Jahre wurde durch die spektakulären Erfolge des Orchesters von BENNY GOODMAN (1909–1986) daraus ein Massenphänomen, das die Jugend der damaligen Zeit in seinen Bann zog und mit einer Reihe wilder Tanzmoden verbunden war.
Eingeleitet wurde diese Entwicklung durch die – zunächst um des Schauwerts willen – vereinzelt vorgenommene Erweiterung der kleinen Jazz-Ensembles auf die Ausmaße einer Big Band.
Das zog zwangsläufig Veränderungen nach sich.
Musikalische Kennzeichen
An die Stelle des bis dahin für den Jazz charakteristischen spontanen Aufeinander-Reagierens im Musizieren auf der Basis vorher getroffener Absprachen (Head Arrangement) trat im Swing nun das geschriebene Arrangement, denn anders war das Zusammenspiel bei einer größeren Anzahl von Musikern nicht mehr zu organisieren.
Hinter jeder erfolgreichen Band stand damit im Swing ein profilierter Arrangeur.
Die Ausdrucksmöglichkeiten für die Musiker blieben jetzt auf die in den Stückablauf eingefügten Soli beschränkt.
Die durcharrangierten Stücke ließen dafür aber einen erheblichen Ausbau der harmonischen Basis zu, so dass immer kompliziertere Akkordfolgen mit spätromantisch-impressionistischen Einflüssen, chromatischen Vorhalts-, Durchgangs- und Wechselakkorden das musikalische Geschehen zu beherrschen begannen.
Damit setzte sich auch der homophone Satzaufbau, der sich im Chicago Jazz schon angedeutet hatte, endgültig durch.
Zum wichtigsten und Namen gebenden Kennzeichen der neuen Spielweise wurde jedoch die „swing“ genannte metrisch-rhythmische Eigenschaft des Jazz, die hier mit dem durchgängigem Offbeat-Spiel ganzer Melodiepassagen (Offbeat-Phrasierung) eine besondere Dominanz erhielt.
So wurde jetzt zum Stilkriterium, was zuvor nur als ein Mittel der Ausdruckssteigerung im Jazz an den melodischen Höhepunkten eingesetzt war.
Geschichte
Als erste weiße Band dieses Stils begann das CASA LOMA ORCHESTRA des Altsaxophonisten GLEN GRAY (1906–1963) ab Ende der 1920er-Jahre mit der Popularisierung des Swing.
Wirklich durchgesetzt hat er sich jedoch ab 1935 dann mit dem Orchester von BENNY GOODMAN.
Eine nicht unwesentliche Rolle spielte der Rundfunk dabei, eine zwischen Dezember 1934 und Mai 1935 als Werbekampagne von der National Biscuit Company organisierte Radio-Show mit drei Bands unterschiedlicher Stilrichtung, darunter auch das BENNY GOODMAN ORCHESTRA, die über die Rundfunkstationen der NBC wöchentlich landesweit ausgestrahlt wurde und den Siegeszug des Swing einleitete.
„Let’s Dance“ (1934), die Erkennungsmelodie des Goodman-Orchesters, wurde zum Synonym für den Swing.
In der Folge dessen kam fast schlagartig noch eine Reihe anderer Bands zu großer Popularität, die dann neben dem Goodman-Orchester zu den Hauptrepräsentanten des Swing gehörten:
die Band des Klarinettisten ARTIE SHAW (1910–2004), die die ersten Aufnahmen im Jazz mit Streichern machte,
das Ensemble des Pianisten EARL HINES (1905–1983) und
die DORSEY BROTHERS BAND der Brüder JIMMY DORSEY (1904–1957) und TOMMY DORSEY (1905–1956) mit GLENN MILLER (1904–1944) als Arrangeur, der später selbst eine zu Welterfolg gekommene Band leitete.
Dass die künstlerischen Leiter jetzt Instrumente vertraten, die bisher nicht als Lead-Instrumente (Führungsinstrumente) üblich gewesen sind, weist darauf hin, dass mit dem Swing-Stil sich auch die Funktion einzelner Instrumente im Jazz veränderte.
So wurden nun alle Rhythmusinstrumente auch als vollwertige und gleichberechtigte Soloinstrumente behandelt, was insbesondere dem Klavier eine weitaus größere Bedeutung eingebracht hat.
Die Klarinette war jetzt häufig als Soloinstrument eingesetzt, und es entstand der Bläsersatz, der die Blasinstrumente wie einen einheitlichen, in sich geschlossenen und homogenen Klangkörper führt.
Mit der E-Gitarre, dem Vibraphon und dem Xylophon kamen neue Melodieinstrumente hinzu.
GLENN MILLER (1904–1944) war mit seiner Big Band einer der Protagonisten der Swingära.
Big Band - Foto Glenn Miller mit Trompete
picture-alliance/dpa
Immer deutlicher prägte sich im Swing auch der Doppelcharakter aus, den der Jazz im Spannungsfeld zwischen Tanzmusik und konzertanter Darbietung inzwischen angenommen hatte:
Swing war sowohl eine Tanzmusik, die in den dreißiger Jahren zunächst in den USA, dann weltweit, eine Popularität erhielt wie Musik nie zuvor.
Das führte freilich auch zur kommerziellen Anpassung an den massenhaften Publikumsgeschmack, der durch die Tin-Pan-Alley-Schlager jener Jahre geprägt war und den Jazz von seinen ursprünglichen Wurzeln in der afroamerikanischen Musik weit entfernte.
Aus den Big Bands lösten sich aber auch kleine Experimentalformationen heraus, Trios, Quartette und Combo-Besetzungen bis zu acht Mann, die den klanglichen Möglichkeiten unterschiedlicher Instrumentalkombinationen nachgingen und die Ausdrucksmittel des Jazz auf der Grundlage des Swing-Stils zu erweitern suchten – ein Prozess, der Mitte der vierziger Jahre dann im Bebop eine Fortsetzung fand.
Mit dem Konzert der Goodman-Band vom Januar 1938 in der New Yorker Carnegie Hall eroberte der Swing dem Jazz erstmals auch den bürgerlichen Konzertsaal.
Das Ende der Swing-Ära wurde durch den Eintritt der USA in den Zweiten Weltkrieg ausgelöst, denn die sich häufenden Einberufungen zum Militär machten es in den meisten Fällen unmöglich, die Big Bands zu halten.
Nach dem Krieg kam es innerhalb der kommerziellen Tanzmusik zu einer Renaissance des Swing-Stils, die Jazzentwicklung selbst führte mit dem Bebop nicht nur vom Swing, sondern von da ab auch von der Funktion des Jazz als Tanzmusik weg.
Translation - English Swing
Swing is a jazz style that emerged in the second half of the 1920s and is mainly found in big bands with African-American band leaders
FLETCHER HENDERSON (1898–1952) and
DUKE ELLINGTON (1899–1974).
From the mid-1930s, the spectacular successes of the BENNY GOODMAN orchestra (1909–1986) turned it into a mass phenomenon that captivated the youth of the time and was associated with a number of wild dance styles.
This development was initiated by the occasional expansion of small jazz ensembles to the size of a big band, initially for the sake of the show value.
This inevitably brought about changes.
Hallmarks of the Music
Instead of spontaneously reacting to each other when making music, which had been characteristic of jazz, on the basis of previous agreements (head arrangement), the written arrangement was now used in swing, because interactions could no longer be organized with a larger number of musicians.
Behind every successful swing band was a high-profile arranger.
The possibility of expression for musicians was now limited to the solos inserted into the compositions.
However, the well-arranged pieces allowed a considerable expansion of the harmonic basis, so that more and more complicated chord sequences with late romantic-impressionistic influences, chromatic lead, passage and alternating chords began to dominate the musical scene.
Thus, the homophonic sentence structure, which had already been hinted at in Chicago Jazz, finally prevailed.
The most important and name-giving feature of the new style of play, however, was the “swing” metric-rhythmic quality of jazz, which was given a special dominance here through continuously playing entire melody passages offbeat (offbeat phrasing).
So now, the style criterion became what was previously only used as a means of increasing expression in jazz at the melodic highlights.
History
As the first white band of this style, CASA LOMA ORCHESTRA's alto saxophonist GLEN GRAY (1906–1963) began to popularize swing in the late 1920s.
From 1935, however, it really prevailed due to the BENNY GOODMAN orchestra.
Radio played a significant role in this; a radio show was organized by the National Biscuit Company between December 1934 and May 1935 as an advertising campaign with three bands of different styles, including the BENNY GOODMAN ORCHESTRA, which was broadcast weekly nationwide on the NBC radio stations and ushered in the swing's triumph.
"Let’s Dance" (1934), the signature tune of the Goodman Orchestra, became synonymous with swing.
As a result, a number of other bands quickly became very popular, which along with the Goodman Orchestra, were among the main representatives of the swing:
the clarinetist of the band, ARTIE SHAW (1910-2004), who made the first recordings in jazz with strings,
the pianist of the ensemble, EARL HINES (1905-1983) and
the DORSEY BROTHERS BAND, by the brothers JIMMY DORSEY (1904–1957) and TOMMY DORSEY (1905–1956), with GLENN MILLER (1904–1944) as arranger, who later led a band that had become a worldwide success.
The fact that the artistic directors now represented instruments that were not previously common as lead instruments indicates that the swing style also changed the function of individual instruments in jazz.
All rhythm instruments have now been treated as full-fledged and equal solo instruments, which has made the piano far more important.
The clarinet was now frequently used as a solo instrument, and the wind section was created, which lead the wind instruments as a uniform, self-contained, homogeneous body of sound.
The electric guitar, the vibraphone, and the xylophone were added as new melodic instruments.
GLENN MILLER (1904-1944) and his big band were one of the protagonists of the swing era.
Big Band Photo Glenn Miller with a trumpet
picture-alliance/dpa
The double character that jazz has now assumed in the field of tension between dance music and concert performance has also become more and more evident in swing:
Swing was dance music that gained popularity in the 1930s, first in the United States, and then worldwide, music like never before.
Of course, this also led to commercial adaptation for mass public taste, which was shaped by the tin-pan-alley hits of those years and which removed jazz from its original roots in African-American music.
However, small experimental formations also emerged from the big bands - trios, quartets, and combo ensembles for up to eight people - who explored the tonal possibilities of different instrumental combinations and tried to expand the means of expression of jazz on the basis of the swing style - a process that which continued in bebop in the mid-forties.
With the Goodman Band's concert in Carnegie Hall, New York in January 1938, swing conquered jazz for the first time in the bourgeois concert hall.
The end of the swing era was triggered by the United States' entry into World War II, because the increasing number of military calls made it impossible to keep big bands in most cases.
After the war there was a renaissance of the swing style within the commercial dance music, the jazz development itself led to bebop, not only from swing, but also from the function of jazz as dance music.
Portuguese to English: O que é Epilepsia General field: Science Detailed field: Medical (general)
Source text - Portuguese O que é Epilepsia
Definição
É uma alteração temporária e reversível do funcionamento do cérebro, que não tenha sido causada por febre, drogas ou distúrbios metabólicos.
Durante alguns segundos ou minutos, uma parte do cérebro emite sinais incorretos, que podem ficar restritos a esse local ou espalhar-se.
Se ficarem restritos, a crise será chamada parcial; se envolverem os dois hemisférios cerebrais, generalizada.
Por isso, algumas pessoas podem ter sintomas mais ou menos evidentes de epilepsia, não significando que o problema tenha menos importância se a crise for menos aparente.
Sintomas
Em crises de ausência, a pessoa apenas apresenta-se “desligada” por alguns instantes, podendo retomar o que estava fazendo em seguida.
Em crises parciais simples, o paciente experimenta sensações estranhas, como distorções de percepção ou movimentos descontrolados de uma parte do corpo.
Ele pode sentir um medo repentino, um desconforto no estômago, ver ou ouvir de maneira diferente.
Se, além disso, perder a consciência, a crise será chamada de parcial complexa.
Depois do episódio, enquanto se recupera, a pessoa pode sentir-se confusa e ter déficits de memória.
Tranqüilize-a e leve-a para casa se achar necessário.
Em crises tônico-clônicas, o paciente primeiro perde a consciência e cai, ficando com o corpo rígido; depois, as extremidades do corpo tremem e contraem-se.
Existem, ainda, vários outros tipos de crises.
Quando elas duram mais de 30 minutos sem que a pessoa recupere a consciência, são perigosas, podendo prejudicar as funções cerebrais.
Causas
Muitas vezes, a causa é desconhecida, mas pode ter origem em ferimentos sofridos na cabeça, recentemente ou não.
Traumas na hora do parto, abusos de álcool e drogas, tumores e outras doenças neurológicas também facilitam o aparecimento da epilepsia.
Diagnóstico
Exames como eletroencefalograma (EEG) e neuroimagem são ferramentas que auxiliam no diagnóstico.
O histórico clínico do paciente, porém, é muito importante, já que exames normais não excluem a possibilidade de a pessoa ser epiléptica.
Se o paciente não se lembra das crises, a pessoa que as presencia torna-se uma testemunha útil na investigação do tipo de epilepsia em questão e, conseqüentemente, na busca do tratamento adequado.
Cura
Em geral, se a pessoa passa anos sem ter crises e sem medicação, pode ser considerada curada.
O principal, entretanto, é procurar auxílio o quanto antes, a fim de receber o tratamento adequado.
Foi-se o tempo que epilepsia era sinônimo de Gardenal, apesar de tal medicação ainda ser utilizada em certos pacientes.
As drogas antiepilépticas são eficazes na maioria dos casos, e os efeitos colaterais têm sido diminuídos.
Muitas pessoas que têm epilepsia levam vida normal, inclusive destacando-se na sua carreira profissional.
Outros Tratamentos
Existe uma dieta especial, hipercalórica, rica em lipídios, que é utilizada geralmente em crianças e deve ser muito bem orientada por um profissional competente.
Em determinados casos, a cirurgia é uma alternativa.
Recomendações
Não ingerir bebidas alcoólicas, não passar noites em claro, ter uma dieta balanceada, evitar uma vida estressada demais.
Crises
Se a crise durar menos de 5 minutos e você souber que a pessoa é epiléptica, não é necessário chamar um médico.
Acomode-a, afrouxe suas roupas (gravatas, botões apertados), coloque um travesseiro sob sua cabeça e espere o episódio passar.
Mulheres grávidas e diabéticos merecem maiores cuidados.
Depois da crise, lembre-se que a pessoa pode ficar confusa: acalme-a ou leve-a para casa.
Translation - English What is Epilepsy?
Definition
It is a temporary and reversible change in brain function that is not caused by fever, drugs or metabolic disorders.
For a few seconds or minutes, a part of the brain emits incorrect signals, which may be restricted to that location or spread out.
If they are restricted, the crisis will be called partial; if they involve both brain hemispheres, generalized.
Therefore, some people may have more or less obvious symptoms of epilepsy, but that does not mean that the problem is less important if the crisis is less apparent.
Symptoms
In absence seizures, the person only appears "disconnected" for a few moments, and can continue what they were doing next.
In simple partial seizures, the patient experiences strange sensations, such as perceptual distortions or uncontrolled movements of a body part.
They may feel a sudden fear, an upset stomach, see, or hear differently.
In addition, if they lose consciousness, the crisis will be called a complex partial.
After the episode, while recovering, the person may feel confused and have memory deficits.
Reassure them, and take them home if necessary.
In tonic-clonic seizures, the patient will first lose consciousness and fall, leaving their body rigid; then, the patient's extremities will tremble and contract.
There are also several other types of seizures.
When they last more than 30 minutes without the person regaining consciousness, they are dangerous and can impair brain functions.
Causes
Often, the cause is unknown, but it can originate from head injuries, whether recent or not.
Trauma at the time of delivery, alcohol and drug abuse, tumors, and other neurological diseases also facilitate the onset of epilepsy.
Diagnosis
Tests such as electroencephalogram (EEG) and neuroimaging are tools that help discover the diagnosis.
The patient's clinical history, however, is very important, since normal exams do not exclude the possibility of the person being epileptic.
If the patient does not remember the seizure, the person who witnesses them becomes a useful witness in the investigation of the type of epilepsy in question and, consequently, in the search for appropriate treatment.
Cure
In general, if the person goes years without having seizures and without medication, it can be considered cured.
The main thing, however, is to seek help as soon as possible in order to receive the appropriate treatment.
Gone is the time that epilepsy was synonymous with Gardenal, although such medication is still used in certain patients.
Antiepileptic drugs are effective in most cases, and side effects have diminished.
Many people who have epilepsy lead normal lives, including becoming outstanding in their professional careers.
Other Treatments
There is a special, high-calorie diet, rich in lipids, which is generally used in children and must be very closely guided by a competent professional.
In certain cases, surgery is an alternative.
Recommendations
Do not drink alcohol, do not skip out on sleep, have a balanced diet, avoid stresses in life.
Seizures
If the attack lasts less than 5 minutes and you know that the person is epileptic, there is no need to call a doctor.
Settle them down, loosen their clothes (ties, buttons), place a pillow under their head, and wait for the episode to pass.
Pregnant and diabetic women need greater care.
After the seizure, remember that the person may be confused: calm them down or take them home.
Danish to English: De 10 største religioner i verden General field: Social Sciences Detailed field: Religion
Source text - Danish De 10 største religioner i verden
Hvilken religion er mon størst i verden?
Se her, hvad der topper listen, og hvilke religioner, der lige akkurat når ind på top 10.
"Ingen religion" er i dag verdens tredjestørste religion.
Se hvad verdens mennesker tror på i en top 10 over de største religioner i verden
Religion er et gammelt begreb, der handler om at binde sig til en religiøs praksis.
Det er en fællesbetegnelse for alverdens trosforestillinger - oldgamle som helt nye.
De fleste kender de fem verdensreligioner kristendom, jødedom, islam, hinduisme og buddhisme.
Men nye religioner kommer hele tiden til - eller genopstår.
Religion
Ordet religion kommer af latin religio, der betyder "gudsfrygt, fromhed."
Det er afledt af verbet ligare, der betyder " at binde sig til noget."
For de gamle romere var "religio" især den praksis, som var nødvendig for at vedligeholde "pax deorum," altså freden eller pagten med guderne for at forhindre, at samfundet udviklede sig i en kaotisk retning.
Efterhånden er begrebet "religio" også endt med at betegne den fromme holdning og tænkemåde, der betinger overholdelsen af religiøse pligter.
Den vestlige kristendom overtog det latinske begreb og brugte det om sig selv, efterhånden med hovedvægten på den religiøse lære.
I dag er religiøsiteten vokset.
Mere end otte ud af 10 mennesker på Jorden - 84 procent af verdens syv milliarder - tilslutter sig en eller anden form for religion.
Det viser en optælling, som den uafhængige amerikanske tænketank PEW Research Center har foretaget.
Tænketanken har også medtaget dem, der ikke tror på noget, og på en top 10 over verdens største religioner er den gruppe den tredjestørste.
SE HELE TOP 10-LISTEN HER:
10:
Jainreligionen og shinto henholdsvis 4,2 og 4 millioner
Mere end 400 millioner, cirka 6 procent af verdens befolkning, praktiserer folkereligioner fra afrikansk, kinesisk, indiansk eller oprindelig australsk kultur.
Yderligere 58 millioner, eller lige under 1 procent, tilhører andre religioner som bahai, jain, sikhisme, shinto, taoisme, wicca og zoroastrianisme.
Blandt de største af de "små religioner" er jainreligionen og shinto.
De sniger sig ind på en næsten delt 10.-plads med henholdsvis 4,2 millioner tilhængere for jainreligionen og 4 millioner shinto-tilhængere.
Jainreligionen opstod sideløbende med buddhismen i Indien.
Shinto-religionen opstod i Japan omkring år 1000 f.kr.
9:
Bahá'í 7 millioner
Det mest bemærkelsesværdige ved, at bahá'í optræder på denne top ti, er måske religionens alder.
Bahá'í-religionen opstod så sent som 1863 i Persien og går kort fortalt ud på, at menneskeheden skal forenes.
Bahá'í trækker på lærdom fra islam og kristendom.
8:
Jødedommen 14 millioner
Ud af jødedommen udspringer både kristendom og islam samt en række mindre religioner.
Den gamle religion praktiseres i dag af omkring 0,2 procent af verdens befolkning.
7:
Juche 19 millioner
Juche er den religion og ideologi, som dyrkes i Nordkorea.
Religionens søjler er staten, lederskab, politisk- og økonomisk uafhængighed og fællesproduktion.
Juche udspringer af marxisme og kaldes somme tider, spottende, for Kimilisme efter Nordkoreas tidligere diktator Kim Jong-il.
6:
Sikhismen 23 millioner
Sikh-religionen er en forholdsvis ung religion fra 1400-tallet, der blev udformet af en række guruer.
I sikhismen ses en guru som en repræsentation for Gud, der skal vejlede den rettroende til at leve korrekt og derved opnå frelse.
Sikh-religionen er inspireret af andre religioner som islam og hinduismen, men tager afstand fra disse religioners ritualiserede side.
5:
Buddhismen 500 millioner
I antal er der langt fra femte- til sjettepladsen på denne top ti.
Buddhisme er en religion, som syv procent af verdens befolkning følger.
Buddhismen bygger på den lære, den historiske Buddha prædikede omkring 600-400 f.kr.
4:
Hinduismen 1 milliard
Der er cirka dobbelt så mange hinduister, som der er buddhister i verden:
En milliard eller 14 procent af alle mennesker på planeten vedkender sig denne religion, men hele 80 procent af dem bor i Indien.
I modsætning til andre af de store nutidige religioner har hinduisme ingen grundlægger, intet enkelt helligskrift som Koranen eller Bibelen og ingen fælles trosbekendelse, der kan henvises til.
3:
Ingen religiøs identitet 1,1 milliarder
På tredjepladsen over de ti største religioner i verden er det måske lidt misvisende at tælle dem med, der ikke har nogen religiøs tilknytning.
Men faktisk er der langt flere, der ikke tror på nogen af de klassiske religioner, end der er hinduister i verden.
Og cirka lige så mange, som der er katolikker i verden.
1,1 milliard mennesker, 16 procent, svarer i PEWs undersøgelse enten "jeg har intet religiøst tilhørsforhold eller jeg tror ikke på noget."
Flertallet af dem, der svarer sådan, bor i Kina, som er det land i verden med flest erklærede ateister.
2:
Islam 1,6 milliarder
Ikke mindre end 23 procent af verdens befolkning er muslimer.
1,6 milliarder mennesker i alt.
Ligesom kristendom findes islam i flere afskygninger.
De to største og mest kendte dele af islam er sunni- og shiaislam.
1:
Kristendom 2,2 milliarder
Med 2,2 milliarder tilhængere er kristendom med stor margen verdens største religion.
Næsten 32 procent af verdens befolkning kalder sig kristne, om det så være sig katolik, protestant, ortodoks eller noget helt tredje.
Translation - English The 10 biggest religions in the world
Which religions are the biggest in the world?
Check out what comes in first and which religions are just in the top 10.
"No religion" is the world's third largest religion to date.
See what people believe are the top 10 greatest religions in the world
Religion is an old concept that is about committing to a religious practice.
It is a common term for world beliefs - old as well as brand new.
Most people know the five world religions Christianity, Judaism, Islam, Hinduism, and Buddhism.
But new religions are constantly emerging - or resurrecting.
Religion
The word religion comes from Latin religio, meaning "godliness, piety."
It is derived from the verb ligare, meaning "to bind to something.”
For the ancient Romans, "religio" was especially the practice needed to maintain the "pax deorum," i.e. the peace or covenant with the gods to prevent society from devolving in a chaotic direction.
Gradually, the concept of "religio" has also come to mean the pious attitude and way of thinking that hinges on the observance of religious duties.
Western Christianity took the Latin concept and applied it, gradually focusing on the religious doctrine.
Today, religiousness has grown.
More than eight out of 10 people on Earth - 84% of the world's seven billion - follow some form of religion.
This shows a poll made by the independent American think tank PEW Research Center.
The think tank has also included those who do not believe in anything, and near the top of the 10 largest religions in the world, that group is the third largest.
SEE THE WHOLE TOP 10 LIST HERE:
10:
Jainism and Shinto, 4.2 and 4 million respectively
More than 400 million, approximately 6% of the world's population, practice folk religions, from African, Chinese, Native American or Indigenous Australian culture.
Another 58 million, or just under 1%, belong to other religions such as Bahai, Jainism, Sikhism, Shinto, Taoism, Wicca, anZoroastrianism.
Among the largest of the "small religions" are Jainism and Shinto.
They almost tie for 10th place with 4.2 million followers for Jainism and 4 million Shinto followers, respectively.
Jainism originated alongside Buddhism in India.
Shinto originated in Japan around the year 1000 BC.
9:
Baha'i 7 million
The most remarkable thing about Baha'i appearing in this top ten is perhaps the age of this religion.
Baha’i emerged as late as 1863 in Persia and, in short, aims to unite humanity.
Baha’i draws on the teachings of Islam and Christianity.
8:
Judaism 14 million
Both Christianity and Islam originate from Judaism, as well as a number of minor religions.
This ancient religion is practiced today by about 0.2% of the world's population.
7:
Juche 19 million
Juche is a religion and ideology practiced in North Korea.
The pillars of this religion are the state, leadership, political and economic independence, and joint production.
Juche originates from Marxism and is sometimes called, mockingly, Kimilism by North Korea's former dictator Kim Jong-il.
6:
Sikhism 23 million
Sikhism is a relatively young, 14th-century religion, crafted by a number of gurus.
In Sikhism, a guru is seen as a representation of God to guide the believer to live properly and thereby achieve salvation.
Sikhism is inspired by other religions such as Islam and Hinduism, but distances itself from the ritualized side of these religions.
5:
Buddhism 500 million
In number, fifth place is far from sixth place in this top ten.
Buddhism is a religion which is followed by 7% of the world's population.
Buddhism is based on the teachings that the historical Buddha preached around 600-400 BC.
4:
Hinduism 1 billion
There are about twice as many Hindus as there are Buddhists in the world:
One billion or 14% of all people on the planet acknowledge this religion, but as many as 80% of them live in India.
Unlike other major contemporary religions, Hinduism has no founder, no single scripture such as the Koran or the Bible, and no common creed that can be referred to.
3:
No religious identity 1.1 billion
In the third place of the ten largest religions in the world, though perhaps it is a little misleading to count those with no religious affiliation.
But in fact, there are far more people who do not believe in any of the classical religions than there are Hindus in the world.
And about as many Catholics in the world.
1.1 billion people, 16%, respond in PEW's survey either "I have no religious affiliation or I don't believe in anything.”
The majority of those responding live in China, which is the country with the most declared atheists in the world.
2:
Islam 1.6 billion
No less than 23% of the world's population is Muslim.
1.6 billion people in total.
Like Christianity, Islam is found in several sects.
The two largest and best known parts of Islam are Sunnis and Shia.
1:
Christianity 2.2 billion
With 2.2 billion followers, Christianity is by far the largest religion in the world.
Nearly 32% of the world's population call themselves Christians, whether Catholic, Protestant, Orthodox, or even others
Norwegian to English: Schrödingers katt General field: Social Sciences Detailed field: Philosophy
Source text - Norwegian Schrödingers katt
Schrödingers katt er et tankeeksperiment i kvantefysikk, fremsatt av Erwin Schrödinger i 1935.
Tankeeksperimentet ble lagt frem som en kritikk av et kvantemekanisk prinsipp som sier at et fysisk system kan befinne seg i flere tilstander samtidig helt til at en måling blir utført på systemet.
Beskrivelse av tankeeksperimentet
En katt er tenkt plassert i en lukket boks sammen med et radioaktivt atom, en geigerteller koblet til en hammer og en flaske med blåsyre, som vist i figuren.
Hvis atomet henfaller og geigertelleren registrerer en α-partikkel, vil hammeren knuse flasken med syre slik at det frigis giftig cyanid og katten dør.
Så lenge boksen forblir lukket, er det dermed uvisst om katten er levende eller død.
Kattens skjebne er dermed knyttet til atomets bølgefunksjon, som beskriver hvorvidt atomet har desintegrert eller ikke.
En kvantemekanisk bølgefunksjon som beskriver et system kan være i en superposisjon av tilstander.
Det betyr at systemet befinner seg i flere tilstander samtidig og at hver av disse tilstandene har en viss sannsynlighet for å bli målt.
Atomets bølgefunksjoner er nettopp i en slik superposisjon av tilstander.
Ved et gitt tidspunkt, er det en viss sannsynlighet for at atomet har desintegrert og en viss sannsynlighet for at det ikke har gjort det.
Konsekvensen av dette er at den kvantemekaniske beskrivelsen av katten er at den er både levende og død samtidig.
Kun når man åpner boksen, vil bølgefunksjonen til atomet «kollapse» til at den enten har desintegrert eller ikke, slik at man vet med sikkerhet hvorvidt katten er død eller levende.
Konsekvenser
Tankeeksperimentet om Schrödingers katt har helt siden det ble fremlagt gitt opphav til debatt blant fysikere angående hva som er riktig forståelse av den kvantemekaniske bølgefunksjonen.
Likevel er tolkningen om en kollaps av bølgefunksjonen per dags dato antakeligvis den vanligste forståelsen av kvantemekanikk.
Translation - English Schrödinger's cat
Schrödinger's cat is a though experiment inquantum physics, presented by Erwin Schrödinger in 1935.
The thought experiment was presented as a critique of a quantum mechanical principle which states that a physical system can be in several states at the same time until a measurement is performed on the system.
Description of the thought experiment
A cat is thought to be placed in a closed box along with a radioactive atom, a Geiger counter connected to a hammer and a bottle of cyanide, as shown in the figure.
If the atom decays and the Geiger counter detects an α-particle, the hammer will crush the bottle with acid to release the toxic cyanide, and the cat dies.
As long as the box remains closed, it is uncertain whether the cat is alive or dead.
The fate of the cat is thus linked to the atomic wave function, which describes whether the atom has disintegrated or not.
A quantum mechanical wave function describing a system can be in a superposition of states.
This means that the system is in several states at the same time and that each of these states has a certain probability of being measured.
The atomic wave functions are in such an exact superposition of states.
At a given time, there is a certain probability that the atom has disintegrated,and a certain probability that it has not.
The consequence of this is that the quantum mechanical description of the cat is that it is both alive and dead at the same time.
Only when you open the box will the wave function of the atom "collapse" to either disintegrate or not, so that you know for sure whether the cat is dead or alive.
Consequences
The thought experiment on Schrödinger's cat has, since it was presented, given rise to debate among physicists about what is the correct understanding of the quantum mechanicalwave function.
Nevertheless, the interpretation of a collapse of the wave function to date is probably the most common understanding of quantum mechanics.
Swedish to English: Bra ämnen att skriva om inom B2B-marknadsföring General field: Marketing Detailed field: Marketing / Market Research
Source text - Swedish Bra ämnen att skriva om inom B2B-marknadsföring
Kommunikation & marknadsföring
1 september 2016
Har du nyss kommit tillbaka till jobbet efter semestern och kämpar för att hitta tillbaka till rutinerna? Kanske ska du påbörja, eller fortsätta, att skriva relevant innehåll för din målgrupp och undrar vad du ska skriva om? Att komma på relevanta ämnen som är intressanta för dina kunder att läsa om behöver inte vara så komplicerat som du kanske tror.
Skriv baserat på ett utifrån- in perspektiv
En regel som alltid gäller, oavsett vad du skriver om, är att målgrupperna och deras behov alltid ska vara i fokus. Tänk mindre på vad ert företag vill kommunicera ut, och tänk mer på vad er målgrupp vill läsa om. Tanken med content marketing är att er målgrupp ska hitta er, ni ska inte söka upp dom. När de googlar en fråga och er text dyker upp i sökresultatet och besvarar den ställda frågan – då är personen mottaglig för att läsa och då har ni lyckats med er content marketing.
När man då ska välja ett ämne att skriva om kanske du tänker att det måste vara något speciellt eller revolutionerande, som din målgrupp aldrig har hört talas om innan? Det är fel. Det är snarare tvärtom – ju enklare och tydligare budskap du förmedlar, desto lättare är det för den som läser att ta till sig informationen. Och kom ihåg – kunskap som är självklar för dig och ert företag är nödvändigtvis inte självklar för dina läsare.
Nedan följer några förslag på ämnen som är intressanta att skriva om inom B2B
Tips & trender inom ert område. Tips och trender är väldigt uppskattat av läsarna och är snabb och matnyttig information att ta till sig. Av erfarenhet är det den här typen av artiklar som brukar vara allra populärast.
Lyft fram medarbetare. Att få ett ansikte bakom varumärket förstärker era kundrelationer och ger en mer personlig bild av ert företag. Att se att det finns “riktiga människor” bakom ert erbjudande brukar vara väldigt uppskattat. Den här typen av artiklar är ofta trevliga, lite mer lättsamma och personliga.
Mässor/event. Ska ni besöka någon mässa eller något event i höst? Det är ett utmärkt ämne att skriva om, då ni kan skriva texter både inför, under och efter eventet. Bjud in era kunder att träffa er där, eller berätta höjdpunkterna för de som inte kunde komma.
Skriv rapporter från andra länder där ni har verksamhet/många kunder. Vet er målgrupp om att ni har verksamhet i flera länder, och i så fall vilka? Hur skiljer sig branschen åt där jämfört med hemma? Här finns massor att skriva om!
Kundcase. Ett extremt starkt verktyg att använda för att visa på tidigare lyckade affärer och starka relationer. Skapar förtroende, trygghet och inspiration.
Lyft fram termer/begrepp inom er bransch. Begrepp som ni använder dagligen och är självklara för er, är inte alltid lika självklara för era läsare. Dela med er av er kunskap och expertis, och visa för er målgrupp att ni är experterna.
Beskriv produkter/tjänster med fokus på kundnytta. Har ni en produkt som hjälper er målgrupp att lösa ett problem? Erbjuder ni en tjänst som underlättar er målgrupps vardag? Skriv om det, men glöm inte att ert erbjudande alltid är sekundärt, och att målgruppens behov och frågeställningar alltid ska komma i första hand. Tänk kunskap och mindre sälj.
Translation - English Good topics to write about in B2B marketing
Communication & marketing
Have you just come back to work after the holidays and are struggling to get back to work? Maybe you are going to start- or continue- writing relevant content for your target audience and wonder what to write about? Finding relevant topics that are interesting for your customers to read about doesn't have to be as complicated as you might think.
Write based on an outsider’s perspective
One rule that always applies, no matter what you write about, is that the target groups and their needs should always be in focus. Think less about what your company wants to communicate, and think more about what your target group wants to read about. The idea of content marketing is that your target group should find you, you should not seek them out. When they google a question and your text pops up in the search result and answers the question asked - then the person is receptive to reading and then you have succeeded with your content marketing.
When choosing a topic to write about, do you maybe think it must be something special or revolutionary that your target group has never heard of before? This is wrong. Rather, it is the opposite - the simpler and clearer message you convey, the easier it is for the reader to read the information. And remember - knowledge that is obvious to you and your company is not necessarily obvious to your readers.
Below are some suggestions for topics that are interesting to write about in B2B
Tips & trends in your area. Tips and trends are greatly appreciated by readers and are quick and useful information to absorb. From experience, it is this type of article that is usually the most popular.
Highlight employees. Getting a face behind the brand strengthens your customer relationships and gives you a more personal image of your company. Seeing that there are "real people" behind your offer is usually greatly appreciated. This type of article is often nice, a little more lightweight and personal.
Exhibitions/events. Are you going to attend a fair or event this fall? It is an excellent topic to write about, as you can write texts both before, during and after the event. Invite your customers to meet you there, or tell the highlights to those who couldn't come.
Write reports from other countries where you have business/a lot of customers. Does your target group know that you have operations in several countries, and if so, which ones? How does the industry differ there compared to home? Here's lots to write about!
Customer case. An extremely powerful tool to use to showcase previously successful business and strong relationships. Creates confidence, security and inspiration.
Highlight terms/concepts within your industry. Concepts that you use daily and are obvious to you may not always be as obvious to your readers. Share your knowledge and expertise with them, and show your target audience that you are the expert.
Describe products/services with a focus on customer benefits. Do you have a product that helps your target group solve a problem? Do you offer a service that facilitates the everyday life of your target group? Write about it, but don't forget that your offer is always secondary, and that the needs and issues of the target group always come first. Think knowledge and less sales.
Dutch to English: Ervaren commercieel medewerker binnendienst Private Banking General field: Bus/Financial Detailed field: Finance (general)
Source text - Dutch Ervaren commercieel medewerker binnendienst Private Banking
Functie
De commercieel medewerker binnendienst bij Private Banking is een initiatiefrijke regisseur van het Client Service Team (CST), met name van de Private Banker. Je werkt bij uitstek planmatig. Je opdracht is een maximale bijdrage te leveren aan de groeiambitie door de acquisitie aan te jagen en te faciliteren. Je bewaakt dat de bediening van de klant plaatsvindt conform "Aandacht op Maat" en de Private Banking Appreciation Code. Je helpt de klant in efficiënt bankieren. Je werkt nauw samen met je collega’s binnen het CST, binnen het Rayon en binnen het werkgebied.
Dit ga je doen
Je bent het eerste aanspreekpunt voor het commercieel beheer over de bestaande klantenportefeuille die onder verantwoordelijkheid van de Acquisitie Banker valt;
Je analyseert en reviseert zelfstandig klanten ter voorbereiding van revisie FEC/CDD en Forward Planning;
Je voert diepgaand prospectonderzoek uit en bereidt acquisitie voor. Belt prospects (koud en warm) en bent in staat kansrijke afspraken in te plannen;
Je verzorgt diepgaand prospectonderzoek en state-of-the-art gespreksvoorbereiding;
Je signaleert commerciële kansen in het werkgebied en weet op basis daarvan proactief te acteren richting prospects en collega’s;
Je bent medeverantwoordelijk voor de resultaten van het CST;
Je helpt de klant tijdens alle contactmomenten de klant in efficiënt bankieren door gebruik te laten maken van innovatieve ING-tooling zoals Ming en App;
Je bent gericht op een uitstekende samenwerking binnen het Rayon en over de segmenten heen;
Je organiseert (mede) relatie-events en bent daar op een natuurlijke manier aanwezig.
Wie ben jij?
je hebt een afgeronde HBO opleiding;
je bent in bezit van WFT basis/consumptief/vermogen of bent bereid deze op korte termijn te behalen;
je hebt aantoonbare ruime ervaring in het vak van (commercieel) accountmanagement;
Je hebt aantoonbare ervaring en affiniteit met de klantengroep;
Je hebt uitstekende kennis van beleid, wet- en regelgeving op het gebied van klantacceptatie (FEC/CDD)
Je hebt kennis van een veelheid aan voor de doelgroep specifieke en relevante terreinen, zoals fiscaliteit, estate en forward planning, beleggen, financieren en vermogensstructurering
Verder onderschrijf je de waarden van ING, vind je het vanzelfsprekend je in je werk ook naar deze waarden te gedragen en ben je net als alle ING medewerkers bereid de bankierseed af te leggen.
Translation - English Experienced commercial employee back office Private Banking
Position
The internal sales assistant at Private Banking is an initiative-driven director of the Client Service Team (CST), in particular of the Private Banker. You will work systematically. Your assignment is to make a maximum contribution to the growth ambition by driving and facilitating the acquisition. You will monitor that the customer is served in accordance with "Focus on Custom" and the Private Banking Appreciation Code. You will help the customer in efficient banking. You will work closely with your colleagues within the CST, within the Area and within the work area.
You will do this
You will be the first point of contact for commercial management of the existing customer portfolio, which is the responsibility of the Acquisition Banker
You will independently analyze and revise customers in preparation for revision FEC / CDD and Forward Planning
You will conduct in-depth prospect research and prepare for acquisition. You will call prospective clients (cold and warm) and must able to schedule promising appointments
You will provide in-depth prospect research and state-of-the-art conversation preparation
You will identify commercial opportunities in the work area and will learn how to act proactively towards prospects and colleagues based on this
You will be jointly responsible for the results of the CST
You will help the customer with efficient banking during all contact moments by using innovative ING tools such as Ming and App
You will focus on excellent cooperation within the District and across the segments
You will (co-)organize relationship events and do so in a natural way.
Who are you?
you have completed your Bachelor’s degree
you are in possession of a basic/consumer/equity WFT or are willing to achieve it in the short term
you have demonstrable extensive experience in the field of (commercial) account management
You have demonstrable experience and affinity with customers
You have excellent knowledge of customer acceptance policies, laws and regulations (FEC/CDD)
You have knowledge of a multitude of specific and relevant areas for the target group, such as taxes, estates and forward planning, investing, finance, and structuring wealth
You must also endorse the values of ING, naturally you must also exemplify these values in your work, and you must be prepared to take the banker's oath, just like all ING employees.
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