lojalitetssyfte

English translation: for customer loyalty purposes/to improve customer loyalty

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Swedish term or phrase:	lojalitetssyfte
English translation:	for customer loyalty purposes/to improve customer loyalty
Entered by:	brigidm

14:51 May 14, 2019

Swedish to English translations [PRO]
Business/Commerce (general)

Swedish term or phrase: lojalitetssyfte

"Resultatet blev NNs nya app, en plattform där all viktig information och relevanta tjänster samlats på en och samma plats i lojalitetssyfte för NNs kunder. "

"Syfte" often can mean "purpose" or "aim" but that meaning doesn't make sense to me here.

brigidm KudoZ activity Questions: 734 (5 open) (34 without valid answers) (121 closed without grading) Answers: 658 Norway
Local time: 02:13

for customer loyalty purposes/to improve customer loyalty

Explanation:
For me this is one of those made up Swedish combination words that some marketing type thought was cool, but which we have to put into normal language usage, because we're not being paid to write copy. If you are a marketing type, you can certainly use this to build on.

Selected response from:

Deane Goltermann
Sweden
Local time: 02:13

Grading comment

Thank you, Deane
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +6

(for the) purpose of building customer loyalty

Charles Ek

3 +5

for customer loyalty purposes/to improve customer loyalty

Deane Goltermann

Discussion entries: 2

Answers

23 mins confidence:

peer agreement (net): +6

(for the) purpose of building customer loyalty

Explanation:
See the link for this example:

“Dessutom är det flera kampanjer som både har ett rekryteringssyfte och ett lojalitetssyfte, dvs idéerna bygger på hur vi får in kunderna och hur vi behåller dem.”

Example sentence(s):

http://abakus.se/en-dag-i-kreativitetens-tecken/

Charles Ek
United States
Local time: 19:13
Works in field
Native speaker of:

English
PRO pts in category: 28

30 mins confidence:

peer agreement (net): +5

for customer loyalty purposes/to improve customer loyalty

... in a single place to improve NN's customer loyalty activities

Deane Goltermann
Sweden
Local time: 02:13
Specializes in field
Native speaker of:

English,

Swedish
PRO pts in category: 83

Grading comment

Thank you, Deane

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lojalitetssyfte

English translation: for customer loyalty purposes/to improve customer loyalty

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English translation: for customer loyalty purposes/to improve customer loyalty

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