fidelización

English translation: building customer loyalty

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	fidelización
English translation:	building customer loyalty
Entered by:	Margarita Palatnik (X)

09:16 May 1, 2005

Spanish to English translations [PRO]
Bus/Financial - Retail / Commerce

Spanish term or phrase: fidelización

I know what it means, (getting cutomers to come back, by means of "loyalty" smart cards) but is there one word for it in English?

neilmac KudoZ activity Questions: 1872 (2 open) (106 closed without grading) Answers: 6251 Spain
Local time: 08:15

building customer loyalty

Explanation:
..

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Note added at 3 mins (2005-05-01 09:20:33 GMT)
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Strategize For Customer Loyalty!: Small Business Marketing ...
... Do you even have a specific plan for building customer loyalty? ... programs aimed
at current customers is one aspect of building customer loyalty. ...
www.businesstown.com/marketing/customer.asp -

Customer Loyalty + Customer Retention
... 9 Tools for Building Customer Loyalty. Don\'t let customers go after one purchase.
Win them back with a follow-up program. August 26, 2002 ...
www.entrepreneur.com/article/0,4621,302675,00.html -

Building Customer Loyalty
Article on Building Customer Loyalty. ... Home > Marketing > Building Customer
Loyalty. Author. Title. Knowledge Level. Provided By ...
www.zeromillion.com/marketing/ten/loyalty.html -

Strategize For Customer Loyalty!: Small Business Marketing ...
... Do you even have a specific plan for building customer loyalty? ... programs aimed
at current customers is one aspect of building customer loyalty. ...
www.businesstown.com/marketing/customer.asp -

Building customer loyalty by transforming complaints management
News and advice for business and IT professionals working with CRM.
searchcrm.techtarget.com/whitepaperPage/ 0,293857,sid11_gci1080044,00.html -

Building Customer Loyalty by Will Turner : The Sideroad
Building customer loyalty after the sale as a prime resource for repeat business.
www.sideroad.com/Sales/building-customer-loyalty.html -

Search: Building Customer Loyalty With Customer-Driven Marketing ...
... Building Customer Loyalty With Customer-Driven Marketing. Economic slowdowns
mean cuts in marketing budgets and even greater pressure to turn marketing ...
www.kana.com/eCRM/articles/buildloy1.aspx -

Streaming: Business: National Business: Building Customer Loyalty
Customer experience consultant Chris Bell says building great andmemorable
experiences each time a customer hits a store is the way to ensure business ...
xtra.co.nz/streaming/0,,10716-4200514-300,00.html -

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Note added at 10 mins (2005-05-01 09:27:42 GMT)
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Results 1 - 10 of about 44,200 for \"building customer loyalty\".

Selected response from:

Margarita Palatnik (X)
Local time: 03:15

Grading comment

Ok, I give in, I'll go with this as well as Cindy's, thanks to everyone for the help :-)
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +5

building customer loyalty

Margarita Palatnik (X)

5 +1

loyalty marketing, loyalty programs

tazdog (X)

5 +1

fidelization

Jorge Rodrigues

loyalizing

Sarah Brenchley

retaining customers or customer retention

Jane Lamb-Ruiz (X)

Discussion entries: 3

Answers

2 mins confidence:

peer agreement (net): +5

fidelización

building customer loyalty

Margarita Palatnik (X)
Local time: 03:15
Native speaker of:

Spanish
PRO pts in category: 4

Grading comment

Ok, I give in, I'll go with this as well as Cindy's, thanks to everyone for the help :-)

39 mins confidence:

fidelización loyalizing

Explanation:
This is also used by some companies and if you wanted one word this could be it.
Good luck and all the best.
Sarah.

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Note added at 44 mins (2005-05-01 10:00:48 GMT)
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The noun \"loyalization\" would be better for \"fidelización\" as in the
HiPath website: \"And they present you with a whole range of new possibilities, from optimized workplace design, to innovative customer loyalization.\"

Reference: http://www.hershelsarbin.com/articles/

Sarah Brenchley
Local time: 08:15
Native speaker of:

English

Grading comment

An ugly, made-up sounding word, and moreover, I'm anti-"Z" in general, sorry sarah

The asker has declined this answer
Comment: An ugly, made-up sounding word, and moreover, I'm anti-"Z" in general, sorry sarah

2 hrs confidence:

peer agreement (net): +1

fidelización loyalty marketing, loyalty programs

Explanation:
These are very commonly used. Have a look:

http://www.google.es/search?hl=en&q="loyalty marketing"
http://www.google.es/search?num=100&hl=en&q="loyalty program...

tazdog (X)
Spain
Local time: 08:15
Works in field
Native speaker of: English
PRO pts in category: 20

Grading comment

Only because I'm using MP's suggestion, but I'll also use this, so thanks Cindy

The asker has declined this answer
Comment: Only because I'm using MP's suggestion, but I'll also use this, so thanks Cindy

4 hrs confidence:

peer agreement (net): +1

fidelización fidelization

Explanation:
My suggestion.

Jorge Rodrigues
Brazil
Local time: 03:15
Works in field
Native speaker of:

English,

Portuguese

Grading comment

Spanglish, y encima una palabra bastante fea en inglés

The asker has declined this answer
Comment: Spanglish, y encima una palabra bastante fea en inglés

4 hrs confidence:

fidelización retaining customers or customer retention

Explanation:
first you have to retain customers and then they are loyal...so retention comes first in the chain of actions...

The Challenge of Retaining Customers A new study reveals that loyalty programs
can provide insight, but can't buy loyalty. ...
www.destinationcrm.com/ articles/default.asp?ArticleID=4275 - 56k - Cached - Similar pages

Customer Retention (Your first-ever Business e-Coach)
... Acquiring new customers can cost five times more than satisfying and retaining
current customers. A 2% increase in customer retention has the same ...
www.1000ventures.com/business_guide/ crosscuttings/customer_retention.html - 20k - Cached - Similar pages

MARKETING INNOVATION - How To Create, Win and Retain Customers
Your first-ever Business e-Coach: Winning and Retaining Customers. Developing your
personal arts and skills, effective marketing strategies to win new ...
www.1000ventures.com/business_guide/marketing_main.html - 80k - Cached - Similar pages

Retaining Customers and Minimising Churn: strategies for mobile ...
As mobile markets saturate, and 3G new entrants attempt to claw market share for
their services, failure to control churn will cause established mobile ...
research.analysys.com/articles/ standardarticle.asp?iLeftArticle=1750 - 25k - Cached - Similar pages

Frontline - Retailers Seek to Retain Customers
Frontline Solutions is the only media platform to provide business strategies
and tactics for the end-to-end supply chain. It supports implementation of bar ...
www.frontlinetoday.com/frontline/ article/articleDetail.jsp?id=82295 - 88k - Cached - Similar pages

Retaining Customers by Handling Complaints
... customers because they can replace them with new ones. However, attracting
and retaining new customers is expensive. Marketing data indicate it costs ...
web1.msue.msu.edu/msue/imp/modtd/33209845.html - 30k - Cached - Similar pages

Retaining Customers by Handling Complaints
... However, attracting and retaining new customers is expensive. Marketing data
indicate it costs five times as much to get a new customer as it does to ...
web1.msue.msu.edu/msue/imp/modtd/33200020.html - 30k - Cached - Similar pages

Dimension Data - VOIP - Attract and Retain Customers
VOIP and IP Telephony - Attract and Retain Customers.
ipt.eu.didata.com/voip_business_ needs/attract_retain_cust.asp - 26k - Cached - Similar pages

Retaining Customers
Retaining Customers, Online Services. About us. Get New Customers. Retaining Customers.
Cross & Upselling. Channel Management. Interactive Media ...
www.claritas.co.uk/uk/retention/ - 25k - Cached - Similar pages

Retaining Customers Requires Constant Contact
Affordable, easy-to-use software helps you produce professional newsletters and
marketing materials to keep your customers aware of — and interested in ...
www.ecommerce-guide.com/resources/ product_reviews/article.php/3457221 - 44k - Cached - Similar pages

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Note added at 4 hrs 25 mins (2005-05-01 13:42:30 GMT)
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fidelización- ing in retaining customers

Jane Lamb-Ruiz (X)
Native speaker of:

English,

Portuguese
PRO pts in category: 8

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English translation: building customer loyalty

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