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la estetica

English translation: the look

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:la estetica
English translation:the look
Entered by: GP Translations

17:14 Apr 6, 2015
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / market research survey
Spanish term or phrase: la estetica
When interviewees were asked what they remembered about an ad they had seen (not sure if on TV or poster). I don't have the original question in Spanish.

The answers come from the general public, so I feel like "the aesthetic(s)" is too formal (we wouldn't say that in English very commonly). It's also repeated by several different people, so I feel like it IS common and not formal register in Spanish. What would be more appropriate? The design? The style? The way it looks? This could be a good one for the glossary as I feel like the corrent glossary entries are very literal.
GP Translations
Mexico
Local time: 08:31
the look
Explanation:
of the ad.

Objects - Facebook Developers
https://developers.facebook.com/docs/...api/objects
Traducir esta página
... max bid, targeting data, creative elements, and campaign information. Ad Creative. An ad creative object contains the information to render the look of the ad.
analyzing an ad - Marketing Psychology Group
www.marketingpsychology.com › ... › About Us
The "look" of the ad contributes to the image of the product. Ads for products appealing to wealthy customers (Cadillac, Lexus) feature design elements which
Selected response from:

patinba
Argentina
Local time: 11:31
Grading comment
It was a tough one. I like "the visuals" too but it's a little too technical for the man on the street IMO. Thank you!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5the look
patinba
4 +3the (ad) visuals
Ana Vozone
4 +2the style
Marina Hion
4esthetics
jude dabo
4the aspect
Danik 2014
3the atmosphere
David Stewart
3the cosmetic [aspect]
Fabio M. Caldas
3nicely done
Henry Hinds


Discussion entries: 8





  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
the (ad) visuals


Explanation:
Suggestion.

Please see link below for more context.
https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

Example sentence(s):
  • Consumers felt a connection with the ad’s colorful visuals and familiar music
  • Viewers indicated that they were most impressed with the ad’s strong visuals and familiar, popular music.
Ana Vozone
Local time: 15:31
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Carol Gullidge: yep, this is quite specific in this context.
1 hr
  -> Thank you, Carol!
agree  neilmac
14 hrs
  -> Thank you, Neil!
agree  Elizabeth Slaney: How about visual appeal?
22 hrs
  -> Yes, yours is a good 'solution' as well! Many thanks!
neutral  philgoddard: I don't think members of the public would use this term.
23 hrs
  -> It seems to me that "estética" and "visuals" are on the same level of "sophistication"... ;)
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5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
the style


Explanation:
It's true that "estetica" isn't a formal word in Spanish, as "aesthetics" is in English.
I think, considering the context given, "the style" is a good solution.

Marina Hion
Brazil
Local time: 11:31
Works in field
Native speaker of: Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
agree  Juliet Allaway: Yes, I like "the style", too.
56 mins
neutral  Henry Hinds: But I wish to inform you that "estética" IS a formal word in Spanish; it is widely used in different contexts and with varied meanings.
1 hr
neutral  Carol Gullidge: style is too vague/general - could apply to any or all aspects of the ad
1 hr
agree  philgoddard
23 hrs
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11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
the look


Explanation:
of the ad.

Objects - Facebook Developers
https://developers.facebook.com/docs/...api/objects
Traducir esta página
... max bid, targeting data, creative elements, and campaign information. Ad Creative. An ad creative object contains the information to render the look of the ad.
analyzing an ad - Marketing Psychology Group
www.marketingpsychology.com › ... › About Us
The "look" of the ad contributes to the image of the product. Ads for products appealing to wealthy customers (Cadillac, Lexus) feature design elements which

patinba
Argentina
Local time: 11:31
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 40
Grading comment
It was a tough one. I like "the visuals" too but it's a little too technical for the man on the street IMO. Thank you!

Peer comments on this answer (and responses from the answerer)
agree  Charles Davis: Yes
43 mins
  -> Thank you, Charles!
agree  neilmac: And there's nowt wrong with the occasional "aesthetic", although not as frequently as its calque is used in ES.
13 hrs
  -> Indeed. Thanks, Neil.
agree  Fiona Marshall: Or the way it looks. Or perhaps even the 'feel' of it? But that would be more for the impression it gives you.
17 hrs
  -> Thank you, Fiona!
agree  philgoddard
23 hrs
  -> Thanks, Phil!
agree  Natalia Ulla
2 days 15 hrs
  -> Thanks!
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11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
the atmosphere


Explanation:
This is the word I would use - the original implies everything that reaches the body and mind - visuals, sounds, demeanor, tone, etc.

David Stewart
United States
Local time: 08:31
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
neutral  Carol Gullidge: far too general for "la estetica", which applies solely to the artistic/visual aspect, so doesn't cover sounds, demeanour, tone, etc
4 hrs
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14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
esthetics


Explanation:
cheers

jude dabo
Local time: 15:31
Works in field
Native speaker of: Native in EnglishEnglish
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17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5

19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
nicely done


Explanation:
With about the same basis as everyone else, not much. But apparently the respondents were impressed by the fact that it was nicely done, pretty, attractive, etc.

BTW, you should insist on receiving the original question in Spanish or refuse the job.

Henry Hinds
United States
Local time: 08:31
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 104
Notes to answerer
Asker: Thanks for the tip, Henry. It's tricky with these kinds of surveys as the respondents often give one word answers (e.g., "atrae" "la dinámica" or even "sí") But it would help to have the original question in Spanish. It really helps to have the ad in front of you too. You live and learn. :)

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35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
la estética
the aspect


Explanation:
Suggestion

Danik 2014
Brazil
Works in field
Native speaker of: Native in GermanGerman, Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
neutral  Carol Gullidge: aspect is confusing here. You'd need to specify WHICH aspect.
50 mins
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