frescura

English translation: refreshing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:frescura
English translation:refreshing
Entered by: Henry Hinds

17:00 Oct 17, 2014
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Food and drink
Spanish term or phrase: frescura
In a market research survey, where people were asked what they liked about an ad for a beer, many gave the one-word answer "frescura". Are they talking about originality? Or are they saying that the image was "fresh" in a different way? Imagining that they're looking at a billboard with a beer bottle as the main focus. I don't think we'd respond to the same question with "freshness" in English. Maybe "It's original" or "The beer looks cold". I'm not really sure what they're getting at in Spanish. What do you think?
GP Translations
Mexico
Local time: 23:38
refreshing
Explanation:
Creo que es la mejor idea.
Selected response from:

Henry Hinds
United States
Local time: 23:38
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5refreshing
Henry Hinds
4 +2cool
Ramon Somoza
4original
esstranslations


Discussion entries: 16





  

Answers


12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
refreshing


Explanation:
Creo que es la mejor idea.

Henry Hinds
United States
Local time: 23:38
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 104
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  philgoddard
18 mins
  -> Gracias, Phil.

agree  Jaime Oriard: This is exactly what it means. They are not describing the ad (new, interesting, bold), but their feeling. Kudos, Henry!
26 mins
  -> Gracias, Jaime.

agree  Chris Maddux
44 mins
  -> Gracias, Chris.

agree  TravellingTrans
5 hrs
  -> Gracias, Traveling.

agree  Danik 2014
6 hrs
  -> Grcias, Danik.
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13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
cool


Explanation:
"frescura" in marketing means something that is original, as well as attractive. The best equivalent I can think of in English is "cool".

Ramon Somoza
Spain
Local time: 06:38
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Jennifer Levey: Yes, retain the ambiguity: 'cool' not only being 'smart', but also 'chilled'
11 mins
  -> Thank you, Robin

neutral  philgoddard: I may be wrong, but I can't find any evidence that it means original/smart/attractive. It means cool in temperature, doesn't it?
16 mins
  -> Same as in English.

agree  jude dabo: fits
19 hrs
  -> Thank you
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4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
original


Explanation:
Referring "to a billboard with a beer bottle as the main focus". It´s tricky because they could be talking about the "refreshing" beer or they could be saying that the ad is "original".

esstranslations
Native speaker of: English
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