elementos de comunicación

inglés translation: advertising media

Entrada de glosario (tomada de la pregunta de abajo)
Término o frase en español:elementos de comunicación
Traducción al inglés:advertising media
Aportado por: Richard Hill

19:37 Jan 24, 2013
Traducciones de español a inglés [PRO]
Marketing - Publicidad / Relaciones públicas
Término o frase en español: elementos de comunicación
This is about an advertising campaign in and for an Argentine shopping mall:

• Se realizó una agresiva pauta de medios durante 5 meses que incluyó: carteles espectaculares en vía pública, refugios de colectivos, backlights, avisos en las principales revistas semanales y mensuales a nivel nacional y presencia en todos los elementos de comunicación interna del mall.


I know what they are talking about (the places designated for advertising in the mall itself), but I am not sure what it is called in English.
Thanks
Wendy Gosselin
Local time: 10:12
advertising media
Explicación:
advertising media
Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures.

Read more: http://www.businessdictionary.com/definition/advertising-med...

--------------------------------------------------
Note added at 25 mins (2013-01-24 20:03:41 GMT)
--------------------------------------------------

"interna del mall" isn't part of the question and there are many ways to add that part to the answer:

The mall's internal "advertising media"
etc. etc.

Bleakley's firm won the exclusive contract for the internal advertising sites in February in a deal understood to be worth £100m over eight years, while Ocean Outdoor holds the 10-year £70m contract for the external sites.

Westfield is the first foray into shopping centres in the UK for CBS, whose British arm has traditionally focused on transport-based advertising. The mall has 110 double-sided, high-definition, 57in screens in designer pods, three high-definition landmark screens, 45 six-sheets and seven showcase squares.
http://www.prweek.com/uk/news/857382/Bleakley-zones-digital-...

--------------------------------------------------
Note added at 7 hrs (2013-01-25 03:01:59 GMT)
--------------------------------------------------

I'm pretty sure they are referring, not to locations and such like, but to each medium used for advertising at the mall, such a TV screens, billboards and whatever other elements they might use, which could theoretically include announcements over a tannoy system.
Respuesta elegida de:

Richard Hill
México
Local time: 08:12
Grading comment
Selected automatically based on peer agreement.
4 puntos KudoZ otorgados a esta respuesta



Resumen de las respuestas recibidas
4 +2advertising media
Richard Hill
4 +1Elements/methods/components/channels
oligyp
4in all internal advertising venues
Diana Hakenen
4(internal mall) communications
Billh
4(internal) elements of communication
Yvonne Gallagher
4on-site marketing location/points
Jenni Lukac (X)
3 +1internal mall advertising elements
patinba
3advertising channels
Liam Curley


  

Respuestas


14 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +1
Elements/methods/components/channels


Explicación:
Internal elements/methods/components.channels of communication

Espero te sirva

oligyp
Local time: 09:12
Se especializa en este campo
Idioma materno: español

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Yvette Neisser Moreno: I agree--unless you know for sure that "elementos" refers to billboards only, I think you have to use a more general term that could include videos or any other means of communication they might have at the mall.
6 minutos
  -> Gracias Ivette
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20 minutos   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5 Coincidencias de otros usuarios (netas) +1
internal mall advertising elements


Explicación:
I don't think they have a collective name other than mall advertising.

This site contains details of most of the options:

Mall Advertising - Matrix Media Services
www.matrixmediaservices.com/mall.html - Traducir esta página
Kiosks or mallscapes are the primary form of mall/retail advertising. ... ads are displayed as framed posters, and additional elements like sampling, coupons or

patinba
Argentina
Local time: 10:12
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 32

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  neilmac: Yes. All the advertising "stuff" in the mall.
12 horas
  -> Thanks, Neil!
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23 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
on-site marketing location/points


Explicación:
Might work.

Jenni Lukac (X)
Local time: 15:12
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 44
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34 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
(internal) elements of communication


Explicación:
literal translation

http://www.gestion.org/grrhh/clima-laboral/elementos-de-comu...

http://ezinearticles.com/?Internal-Communication:-12-Essenti...



Yvonne Gallagher
Irlanda
Local time: 14:12
Trabaja en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 8
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58 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
(internal mall) communications


Explicación:
I felt I had to add this as none of the answers so far convince me.

Billh
Local time: 14:12
Idioma materno: inglés
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6 horas   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
in all internal advertising venues


Explicación:
you can add "in the mall" but I think internal covers it

Diana Hakenen
Estados Unidos
Local time: 08:12
Se especializa en este campo
Idioma materno: inglés, español
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5 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +2
advertising media


Explicación:
advertising media
Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures.

Read more: http://www.businessdictionary.com/definition/advertising-med...

--------------------------------------------------
Note added at 25 mins (2013-01-24 20:03:41 GMT)
--------------------------------------------------

"interna del mall" isn't part of the question and there are many ways to add that part to the answer:

The mall's internal "advertising media"
etc. etc.

Bleakley's firm won the exclusive contract for the internal advertising sites in February in a deal understood to be worth £100m over eight years, while Ocean Outdoor holds the 10-year £70m contract for the external sites.

Westfield is the first foray into shopping centres in the UK for CBS, whose British arm has traditionally focused on transport-based advertising. The mall has 110 double-sided, high-definition, 57in screens in designer pods, three high-definition landmark screens, 45 six-sheets and seven showcase squares.
http://www.prweek.com/uk/news/857382/Bleakley-zones-digital-...

--------------------------------------------------
Note added at 7 hrs (2013-01-25 03:01:59 GMT)
--------------------------------------------------

I'm pretty sure they are referring, not to locations and such like, but to each medium used for advertising at the mall, such a TV screens, billboards and whatever other elements they might use, which could theoretically include announcements over a tannoy system.

Richard Hill
México
Local time: 08:12
Trabaja en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 16
Grading comment
Selected automatically based on peer agreement.

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Mike Yarnold (X): for communicating with the general public within the Mall - Propaganda as they call it hear in Peru
11 minutos
  -> Thanks, Mike :)

Coincido  philgoddard
31 minutos
  -> Thanks, Phil :)
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1 día 20 horas   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5
advertising channels


Explicación:
Referring to the media channels used in a promotional campaign (TV, posters etc.). http://www.businessdictionary.com/definition/advertising-cha...

Ejemplos de uso:
  • (finishing the sentence 'interna del mall') shopping mall advertising channels.

    Referencia: http://www.businessdictionary.com/definition/advertising-cha...
Liam Curley
Se especializa en este campo
Idioma materno: inglés
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