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elementos de comunicación

English translation: advertising media

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:elementos de comunicación
English translation:advertising media
Entered by: Richard Hill

19:37 Jan 24, 2013
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: elementos de comunicación
This is about an advertising campaign in and for an Argentine shopping mall:

• Se realizó una agresiva pauta de medios durante 5 meses que incluyó: carteles espectaculares en vía pública, refugios de colectivos, backlights, avisos en las principales revistas semanales y mensuales a nivel nacional y presencia en todos los elementos de comunicación interna del mall.


I know what they are talking about (the places designated for advertising in the mall itself), but I am not sure what it is called in English.
Thanks
Wendy Gosselin
Argentina
Local time: 23:42
advertising media
Explanation:
advertising media
Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures.

Read more: http://www.businessdictionary.com/definition/advertising-med...

--------------------------------------------------
Note added at 25 mins (2013-01-24 20:03:41 GMT)
--------------------------------------------------

"interna del mall" isn't part of the question and there are many ways to add that part to the answer:

The mall's internal "advertising media"
etc. etc.

Bleakley's firm won the exclusive contract for the internal advertising sites in February in a deal understood to be worth £100m over eight years, while Ocean Outdoor holds the 10-year £70m contract for the external sites.

Westfield is the first foray into shopping centres in the UK for CBS, whose British arm has traditionally focused on transport-based advertising. The mall has 110 double-sided, high-definition, 57in screens in designer pods, three high-definition landmark screens, 45 six-sheets and seven showcase squares.
http://www.prweek.com/uk/news/857382/Bleakley-zones-digital-...

--------------------------------------------------
Note added at 7 hrs (2013-01-25 03:01:59 GMT)
--------------------------------------------------

I'm pretty sure they are referring, not to locations and such like, but to each medium used for advertising at the mall, such a TV screens, billboards and whatever other elements they might use, which could theoretically include announcements over a tannoy system.
Selected response from:

Richard Hill
Mexico
Local time: 21:42
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2advertising media
Richard Hill
4 +1Elements/methods/components/channels
oligyp
3 +1internal mall advertising elements
patinba
4on-site marketing location/points
Jenni Lukac (X)
4(internal) elements of communication
Yvonne Gallagher
4(internal mall) communications
Billh
4in all internal advertising venues
Diana Hakenen
3advertising channels
Liam Curley


  

Answers


14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Elements/methods/components/channels


Explanation:
Internal elements/methods/components.channels of communication

Espero te sirva

oligyp
Local time: 22:42
Specializes in field
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  Yvette Neisser Moreno: I agree--unless you know for sure that "elementos" refers to billboards only, I think you have to use a more general term that could include videos or any other means of communication they might have at the mall.
6 mins
  -> Gracias Ivette
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20 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
internal mall advertising elements


Explanation:
I don't think they have a collective name other than mall advertising.

This site contains details of most of the options:

Mall Advertising - Matrix Media Services
www.matrixmediaservices.com/mall.html - Traducir esta página
Kiosks or mallscapes are the primary form of mall/retail advertising. ... ads are displayed as framed posters, and additional elements like sampling, coupons or

patinba
Argentina
Local time: 23:42
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 40

Peer comments on this answer (and responses from the answerer)
agree  neilmac: Yes. All the advertising "stuff" in the mall.
12 hrs
  -> Thanks, Neil!
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23 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
on-site marketing location/points


Explanation:
Might work.

Jenni Lukac (X)
Local time: 04:42
Specializes in field
Native speaker of: English
PRO pts in category: 44
Login to enter a peer comment (or grade)

34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
(internal) elements of communication


Explanation:
literal translation

http://www.gestion.org/grrhh/clima-laboral/elementos-de-comu...

http://ezinearticles.com/?Internal-Communication:-12-Essenti...



Yvonne Gallagher
Ireland
Local time: 03:42
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Login to enter a peer comment (or grade)

58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
(internal mall) communications


Explanation:
I felt I had to add this as none of the answers so far convince me.

Billh
Local time: 03:42
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
in all internal advertising venues


Explanation:
you can add "in the mall" but I think internal covers it

Diana Hakenen
United States
Local time: 21:42
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
advertising media


Explanation:
advertising media
Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures.

Read more: http://www.businessdictionary.com/definition/advertising-med...

--------------------------------------------------
Note added at 25 mins (2013-01-24 20:03:41 GMT)
--------------------------------------------------

"interna del mall" isn't part of the question and there are many ways to add that part to the answer:

The mall's internal "advertising media"
etc. etc.

Bleakley's firm won the exclusive contract for the internal advertising sites in February in a deal understood to be worth £100m over eight years, while Ocean Outdoor holds the 10-year £70m contract for the external sites.

Westfield is the first foray into shopping centres in the UK for CBS, whose British arm has traditionally focused on transport-based advertising. The mall has 110 double-sided, high-definition, 57in screens in designer pods, three high-definition landmark screens, 45 six-sheets and seven showcase squares.
http://www.prweek.com/uk/news/857382/Bleakley-zones-digital-...

--------------------------------------------------
Note added at 7 hrs (2013-01-25 03:01:59 GMT)
--------------------------------------------------

I'm pretty sure they are referring, not to locations and such like, but to each medium used for advertising at the mall, such a TV screens, billboards and whatever other elements they might use, which could theoretically include announcements over a tannoy system.

Richard Hill
Mexico
Local time: 21:42
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Mike Yarnold (X): for communicating with the general public within the Mall - Propaganda as they call it hear in Peru
11 mins
  -> Thanks, Mike :)
agree  philgoddard
31 mins
  -> Thanks, Phil :)
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1 day 20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
advertising channels


Explanation:
Referring to the media channels used in a promotional campaign (TV, posters etc.). http://www.businessdictionary.com/definition/advertising-cha...

Example sentence(s):
  • (finishing the sentence 'interna del mall') shopping mall advertising channels.

    Reference: http://www.businessdictionary.com/definition/advertising-cha...
Liam Curley
Specializes in field
Native speaker of: English
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