centrales de medios

English translation: media agencies

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:centrales de medios
English translation:media agencies
Entered by: Wendy Gosselin

12:28 Oct 18, 2012
Spanish to English translations [PRO]
Bus/Financial - Advertising / Public Relations
Spanish term or phrase: centrales de medios
A report on the advertising business in argentina:

Por su parte las centrales de medios son, desde hace algunos años, las empresas más rentable del mercado publicitario argentino

Would these be media brokers?

Thanks
Wendy Gosselin
Argentina
Local time: 08:20
media agencies
Explanation:
This what I think they are.

Here's a list of them:

http://www.portalpublicitario.com/component/option,com_bookm...

If you go into to some of them, they refer to themselves as 'agencies'.



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Note added at 58 minutos (2012-10-18 13:27:09 GMT)
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Just found this link. Mentions that they were previously called 'brokers' but are now generally called 'agencies'.

Ofertas de empleo: (("planificador de medios") or ... - Barcelona Treball
w27.bcn.cat › Home › Job profiles
... management of advertising media has passed into the hands of media brokers, previously buying brokers, which are increasingly known as media agencies.

Case No IV/M.1401 - European Commission
ec.europa.eu/competition/mergers/cases/.../m1401_en.pdf
File Format: PDF/Adobe Acrobat - Quick View
1 Feb 1999 – services, but large buying **media agencies (“centrales de medios”*** , that purchase space in different media and resell to advertisers according to ...


Selected response from:

Lisa McCarthy
Spain
Local time: 13:20
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4media agencies
Lisa McCarthy
4media brokers
Noah Burton
Summary of reference entries provided
You've asked this question before!
philgoddard

  

Answers


45 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
media agencies


Explanation:
This what I think they are.

Here's a list of them:

http://www.portalpublicitario.com/component/option,com_bookm...

If you go into to some of them, they refer to themselves as 'agencies'.



--------------------------------------------------
Note added at 58 minutos (2012-10-18 13:27:09 GMT)
--------------------------------------------------

Just found this link. Mentions that they were previously called 'brokers' but are now generally called 'agencies'.

Ofertas de empleo: (("planificador de medios") or ... - Barcelona Treball
w27.bcn.cat › Home › Job profiles
... management of advertising media has passed into the hands of media brokers, previously buying brokers, which are increasingly known as media agencies.

Case No IV/M.1401 - European Commission
ec.europa.eu/competition/mergers/cases/.../m1401_en.pdf
File Format: PDF/Adobe Acrobat - Quick View
1 Feb 1999 – services, but large buying **media agencies (“centrales de medios”*** , that purchase space in different media and resell to advertisers according to ...




Lisa McCarthy
Spain
Local time: 13:20
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 100
Grading comment
thanks
Login to enter a peer comment (or grade)

58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
media brokers


Explanation:
Seems to me that you're correct in thinking that the translation would be media brokers. Used to be part of larger marketing agencies and then broke off to be their own entities that buy in bulk and sell ad space.





    Reference: http://www.google.com/search?client=safari&rls=en&q=define+m...
    Reference: http://es.wikipedia.org/wiki/Agencias_de_medios
Noah Burton
Local time: 07:20
Native speaker of: English
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Reference comments


7 hrs peer agreement (net): +1
Reference: You've asked this question before!

Reference information:
PLEASE check the glossary before posting. I know you ask a lot of questions, but I'm surprised you don't remember this - I did, as you chose my answer.

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Note added at 7 hrs (2012-10-18 20:06:23 GMT)
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And it was only five weeks ago.


    Reference: http://www.proz.com/kudoz/spanish_to_english/advertising_pub...
philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 32

Peer comments on this reference comment (and responses from the reference poster)
agree  Domingo Trassens
2 days 9 hrs
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