central de Medios

English translation: media buying agency

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:central de Medios
English translation:media buying agency
Entered by: Wendy Gosselin

17:48 Sep 12, 2012
Spanish to English translations [PRO]
Advertising / Public Relations
Spanish term or phrase: central de Medios
A description of an ad exec's career:

Desde hace más de 18 años trabaja para los anunciantes de XXXX, aún antes de ser XXXX. Cree fervientemente en la comunicación integral y más allá de formar parte de una central de Medios como XXXX, trabaja con creativos y anunciantes desde la agencia

Thanks
Wendy Gosselin
Argentina
Local time: 11:56
media buying agency
Explanation:
"Las agencias o centrales de medios son lugares donde se gestionan las compras de espacios en los medios, generando volúmenes que permiten tener un mejor poder de negociación por conseguir mejores costes."

"Media buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.
Selected response from:

philgoddard
United States
Grading comment
Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4media buying agency
philgoddard
4 +1media center
Jenni Lukac (X)
4media communications agency
Sonja Scherling
Summary of reference entries provided
Useful link
David Howard

Discussion entries: 1





  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
media center


Explanation:
I'd go with a literal translation unless you can query the client. I take it that it's a unit of an advertising agency as agency is mentioned further on. Example:www.linguee.es/espanol-ingles/.../central de medios.htmlCom... a la Central de Medios en apoyo a Soraya: A Life of Music, a Legacy of Hope. soraya.com. soraya.com. Welcome to the Media Center in support of ...

Jenni Lukac (X)
Local time: 15:56
Specializes in field
Native speaker of: English
PRO pts in category: 44

Peer comments on this answer (and responses from the answerer)
agree  neilmac: Me too...
13 hrs
  -> Thanks, Neil.
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11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
media buying agency


Explanation:
"Las agencias o centrales de medios son lugares donde se gestionan las compras de espacios en los medios, generando volúmenes que permiten tener un mejor poder de negociación por conseguir mejores costes."

"Media buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.


    Reference: http://es.wikipedia.org/wiki/Agencias_de_medios
    Reference: http://en.wikipedia.org/wiki/Media_buying
philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 32
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  patinba
8 mins

agree  David Howard
25 mins

agree  Hartley Moorhouse: When I worked in marketing in the 1990s they were also known as 'media buyers'.
1 hr

agree  Letredenoblesse
16 hrs
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1 day 1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
media communications agency


Explanation:
This type of agencies not only buys media, they are also in charge of planning their clients brands media expenditure. They can also be involved in strategy.

Sonja Scherling
Argentina
Local time: 11:56
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
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Reference comments


13 mins peer agreement (net): +1
Reference: Useful link

Reference information:
They negotiate and buy/sell advertising.


    Reference: http://www.centraldemedios.com.mx/index.html
David Howard
United Kingdom
Works in field
Native speaker of: Native in EnglishEnglish

Peer comments on this reference comment (and responses from the reference poster)
agree  philgoddard
9 mins
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