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17:48 Sep 12, 2012 |
Spanish to English translations [PRO] Advertising / Public Relations | |||||||
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| Selected response from: philgoddard United States | ||||||
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Summary of answers provided | ||||
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4 +4 | media buying agency |
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4 +1 | media center |
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4 | media communications agency |
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Useful link |
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Discussion entries: 1 | |
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media center Explanation: I'd go with a literal translation unless you can query the client. I take it that it's a unit of an advertising agency as agency is mentioned further on. Example:www.linguee.es/espanol-ingles/.../central de medios.htmlCom... a la Central de Medios en apoyo a Soraya: A Life of Music, a Legacy of Hope. soraya.com. soraya.com. Welcome to the Media Center in support of ... |
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media buying agency Explanation: "Las agencias o centrales de medios son lugares donde se gestionan las compras de espacios en los medios, generando volúmenes que permiten tener un mejor poder de negociación por conseguir mejores costes." "Media buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured. Reference: http://es.wikipedia.org/wiki/Agencias_de_medios Reference: http://en.wikipedia.org/wiki/Media_buying |
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Grading comment
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