grado de viralidad

English translation: the potential for ... to go viral

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:grado de viralidad
English translation:the potential for ... to go viral
Entered by: Bubo Coroman (X)

00:17 Oct 13, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: grado de viralidad
Las recientes mejoras tecnológicas que permiten disponer de conexión a internet de banda ancha, así como los nuevos programas de comunicación (Whatsapp, Twitter, etc.), permiten a un gran número de usuarios compartir parte de la vida de sus amigos, conocidos o ídolos, sus hábitos, costumbres y anhelos, por lo que el ***grado de viralidad*** que se obtiene al llevar a cabo una acción de promoción en este tipo de medios es muy elevada.
Amit Evron
Vietnam
Local time: 05:18
the potential for a promotion action in this type of media to go viral
Explanation:
when a promotion action spreads just everywhere, we say it goes viral -- please check Google!

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Note added at 6 horas (2011-10-13 06:41:40 GMT)
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Wikipedia has a page on Viral Marketing, please see here:
http://en.wikipedia.org/wiki/Viral_marketing
Selected response from:

Bubo Coroman (X)
Grading comment
Thanks Deborah. I had though of using "going viral" but couldn't quite figure out how to word the sentence...
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4the potential for a promotion action in this type of media to go viral
Bubo Coroman (X)
3 +3knock on effect
Richard Hill
4 +1Degree of virality
eski


  

Answers


35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Degree of virality


Explanation:
Sep 2011 ... The effectiveness of this method depends on how viral the message is.
Humorous videos have a high degree of virality and so will be shared ...

www.rewiringbusiness.co.uk/advice-to-direct-marketers-let-t... - Cached - SimilarViral Marketing: What It Is, Whether You Need It and How to Create It
27 Jul 2010 ... So unless you can outspend your competitors, your business will probably need
some degree of viral marketing to compete for customers. ...

thinktraffic.net/viral-marketing - Cached - SimilarMarketing, social networking
15 Apr 2010 ... The effectiveness of this method depends on how viral the message is.
Humorous videos have a high degree of virality and so will be shared ...

knowledge.insead.edu/.../marketing-social-networking-100419.cfm - Cached - SimilarInternet Marketing Strategies | The Word-of-Mouth Marketing | Virality
3 Oct 2011 ... Creating quality content with long-term virality effects. ... will also share it to their
friends, so on and so forth till the virality effect settles down. ... traffic will increase
for a certain period of time till it normalizes to a certain level. ...

www.clickbankphilippines.com/.../internet-marketing-strateg... - Cached - Similar

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Note added at 35 mins (2011-10-13 00:53:41 GMT)
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Saludos
eski :))

eski
Mexico
Local time: 16:18
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
neutral  David Hollywood: sounds a bit weird to me but I'm not a techie so can't agree as I'm "not qualified " lol
41 mins
  -> Hi david: I'm no big techie myself, but I'm trying to get up to speed on my 'geekspeak'. Saludos, eski :))

agree  Benjamin A Flores: http://muse.jhu.edu/login?uri=/journals/the_velvet_light_tra...
1 hr
  -> Thanks & 'saludos', Ben. :)) eski
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
the potential for a promotion action in this type of media to go viral


Explanation:
when a promotion action spreads just everywhere, we say it goes viral -- please check Google!

--------------------------------------------------
Note added at 6 horas (2011-10-13 06:41:40 GMT)
--------------------------------------------------

Wikipedia has a page on Viral Marketing, please see here:
http://en.wikipedia.org/wiki/Viral_marketing

Bubo Coroman (X)
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 162
Grading comment
Thanks Deborah. I had though of using "going viral" but couldn't quite figure out how to word the sentence...

Peer comments on this answer (and responses from the answerer)
agree  Evans (X)
58 mins
  -> thanks Gilla, best regards! - Deborah

agree  Neil Ashby: I like it, counts for the full context....only 'promotion action' sounds a bit strange to me....
1 hr
  -> hi Neil, many thanks for sharing... instead of "action" I would put "campaign" if that doesn't move too far from the original text

agree  Emma Goldsmith: Yes "go viral" is the way to go!
1 hr
  -> thanks so much Emma, kind regards! - Deborah

agree  David Ronder
3 hrs
  -> thanks so much David, all the best! - Deborah
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11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
knock on effect


Explanation:
May be fitting?

More broadcasters would hopefully mean more variety & more choice for the listener, which in turn may increase hours listened per user, which in turn would have the positive knock on effect in advertising revenues
http://www.dailymail.co.uk/health/chat/f/t-9996033/p-2/index...

To create a positive knock-on effect for the whole LED industry
http://ledlightpanel-x.com/uncategorized/to-create-a-positiv...

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Note added at 17 mins (2011-10-13 00:34:57 GMT)
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Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
http://en.wikipedia.org/wiki/Viral_marketing

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Note added at 21 mins (2011-10-13 00:39:21 GMT)
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Viral marketing
Viral marketing comes in many different forms; the most common of which are Flash games, videos or online widgets. Using social media tools such as Twitter and Facebook, the purpose of this product is to act like a website traffic catalyst, generating buzz and interest with a **knock-on effect** via re-tweets and posts.

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Note added at 22 mins (2011-10-13 00:40:04 GMT)
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http://projects.lewispr.com/lcd/web/viral-marketing/

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Note added at 15 hrs (2011-10-13 15:58:35 GMT)
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A couple of possibilities and alternatives in the form of full sentences as per you context:

there is a massive knock on/snowball effect by advertising through these media
or
a sizable knock on/snowball effect is generated from marketing though this kind of media

Richard Hill
Mexico
Local time: 17:18
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  David Hollywood: or: "domino effect" but I like "knock on"
1 hr
  -> Thanks David

agree  Charles Davis
1 hr
  -> Thanks Charles

agree  neilmac: Before I opened the page, I was thinking "anything but 'virality' ".... and this fits the bill IMO;)
6 hrs
  -> Thanks Neil
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