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Captación

English translation: Acquisition

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:Captación
English translation:Acquisition
Entered by: Lisa McCarthy

15:22 Sep 22, 2011
Spanish to English translations [PRO]
Bus/Financial - Advertising / Public Relations / Product relaunch
Spanish term or phrase: Captación
Product relaunch campaign. BR English.

At the moment I have "attract new customers" but wondering if this is correct or whether there is another term I can use instead. For 'notoriedad' I have 'create awareness'

OBJETIVO: Notoriedad
OBJETIVO SECUNDARIO: Captación
Lisa McCarthy
Spain
Local time: 08:32
Aquisition
Explanation:
It sounds terribly cold, but "customer/client acquisition" is the commonly used term.

I'll find some references now...

I've also seen "recruitment" - but I'd prefer to use that if they were trying to get members, rather than customers.

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Note added at 5 mins (2011-09-22 15:27:57 GMT)
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Sorry for my typo - obviously I meant "Acquisition".

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Note added at 7 mins (2011-09-22 15:30:38 GMT)
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"Marketing Resources: Customer Acquisition":
http://www.marketingprofs.com/topic/all/customer-acquisition

"When it comes to customer acquisition..."
http://www.experian.com/business-services/customer-acquisiti...

"Customer Acquisition":
http://minacs.adityabirla.com/CUSTOMERLIFECYCLESERVICES/Cust...

Selected response from:

ClaraVal
United Kingdom
Grading comment
Thanks, Clara and everyone for the help!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5Aquisition
ClaraVal
4customer acquisition
Lindsay Spratt
4Market penetration
Richard Hill
4Attraction (= attracting customers)
neilmac
4Notoriedad: Publicity - Captación: Solicitation
Leonor Cvejanovich


  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer acquisition


Explanation:
I think this term is widely used.


    Reference: http://www.proz.com/kudoz/spanish_to_english/social_science_...
Lindsay Spratt
France
Local time: 08:32
Meets criteria
Works in field
Native speaker of: English
Login to enter a peer comment (or grade)

4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
Aquisition


Explanation:
It sounds terribly cold, but "customer/client acquisition" is the commonly used term.

I'll find some references now...

I've also seen "recruitment" - but I'd prefer to use that if they were trying to get members, rather than customers.

--------------------------------------------------
Note added at 5 mins (2011-09-22 15:27:57 GMT)
--------------------------------------------------

Sorry for my typo - obviously I meant "Acquisition".

--------------------------------------------------
Note added at 7 mins (2011-09-22 15:30:38 GMT)
--------------------------------------------------

"Marketing Resources: Customer Acquisition":
http://www.marketingprofs.com/topic/all/customer-acquisition

"When it comes to customer acquisition..."
http://www.experian.com/business-services/customer-acquisiti...

"Customer Acquisition":
http://minacs.adityabirla.com/CUSTOMERLIFECYCLESERVICES/Cust...



ClaraVal
United Kingdom
Meets criteria
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thanks, Clara and everyone for the help!

Peer comments on this answer (and responses from the answerer)
agree  David Ronder: Yes - Harrap's Business says 'captación de clientes = customer acquisition'
3 mins
  -> Thank you, David :-)
agree  Charles Davis
19 mins
  -> Thank you, Charles :-)
agree  EirTranslations
2 hrs
  -> Muchas gracias, Beatriz
agree  Jenni Lukac (X)
4 hrs
  -> Thank you, Jenni :-)
agree  Marcelo González
9 days
  -> Gracias, Marcelo :-)
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Market penetration


Explanation:
I don't think the other answers are wrong, but offer an alternative as I get the feeling that this is what they mean and hope to achieve with the relaunching of their product; that and "brand awareness" (notoriety?).

Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.). Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market
http://en.wikipedia.org/wiki/Market_penetration

Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.

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Note added at 9 hrs (2011-09-23 00:26:16 GMT)
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Also makes sense considering the order of their goals, in that creating Brand Awareness would lead to Market Penetration
OBJETIVO: Notoriedad (Brand Awareness)
OBJETIVO SECUNDARIO: Captación (Market Penetration)

Richard Hill
Mexico
Local time: 01:32
Meets criteria
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Login to enter a peer comment (or grade)

17 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Attraction (= attracting customers)


Explanation:
As these are headings, brevity is my criterion...
OBJETIVE: Awareness
2nd OBJETIVE: Attraction


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Note added at 17 hrs (2011-09-23 08:56:48 GMT)
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O sea, "no te enrolles, James Joyce"... ;)

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Note added at 17 hrs (2011-09-23 08:57:53 GMT)
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Although in general I prefer "aim" to "objective" (brevity again)...

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Note added at 17 hrs (2011-09-23 08:59:00 GMT)
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Headings should be short and punchy. If this is a PowerPoint presentation, the shorter the better IMO.

neilmac
Spain
Local time: 08:32
Meets criteria
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 69
Login to enter a peer comment (or grade)

9 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Notoriedad: Publicity - Captación: Solicitation


Explanation:
Another option

Leonor Cvejanovich
Local time: 03:32
Does not meet criteria
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)



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