atributo
English translation: increase association with the attribute
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 13:41 Sep 22, 2011 |
| Spanish to English translations [PRO] Bus/Financial - Advertising / Public Relations / Brand relaunch objectives | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: ClaraVal United Kingdom | ||||||
Grading comment
| |||||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 4 +1 | claim |
| ||
| 4 | attribute |
| ||
| 4 | brand attribution |
| ||
| 4 | la calidad |
| ||
| 4 | feature |
|
| Discussion entries: 6 | |
|---|---|
Answers
12 mins confidence: 
attribute Explanation: You're right, it's attribute. Brand people love to talk about "brand attributes". One attribute can be the brand's positioning. If they're trying to position the brand as the "best make of X" they want to see how successful they are in achieving that position in the mind of consumers. Your suggested translation would work: "Improve the attribute "the best ....brand" from 42 to 48". Brand attributes: http://www.managementstudyguide.com/brand-attributes.htm |
| ||
Grading comment
| |||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
30 mins confidence:
brand attribution Explanation: Brand attribution - the ability of consumers to recognize and associate the desired values or qualities with a particular brand, useful in exploiting links with other products and brands. One of a raft of potential measurements of brand equity. Example sentence(s):
|
| ||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
1 hr confidence:
la calidad Explanation: It can be another option... |
| |
| Login to enter a peer comment (or grade) | ||
3 hrs confidence: peer agreement (net): +1
peer agreement (net): +1claim Explanation: In advertising terminology, this is the claim: Mercedes-Benz Adopts New Brand Claim “The Best or Nothing ... www.emercedesbenz.com/.../mercedes-benz-adopts-new-brand-cl... 10 Jun 2010 – New brand claim underscores ambition to lead, International brand campaign begins on 11 June 2010. ► Brand claim -------------------------------------------------- Note added at 3 hrs (2011-09-22 17:15:11 GMT) -------------------------------------------------- PDF] Advertising Claims and Regulatory Fit 1 Running head ... www.werbepsychologie-online.com/.../florack_scarabis_claims... File Format: PDF/Adobe Acrobat - Quick View by A Florack - Cited by 19 - Related articles Results. To test the hypotheses, an ANOVA was computed with the focus priming. (promotion focus vs. prevention focus) and the brand – claim combination ... Does competitive clutter in television advertising “interfere& ... www.springerlink.com/index/r502478r0170276l.pdf by RJ Kent - 1993 - Cited by 20 - Related articles recognition of brand names and ad claims. Results showed that brand name recall scores were substantially reduced by competitive c•utter. However, exposure ... Competitive interference effects in consumer memory for advertising ... business.highbeam.com › ... › Marketing journals › Journal of Marketing 1 Jul 1994 – In each study, competitive interference was observed in scores on ad claim recall measures cued with product class and brand name. ... |
| |
| Login to enter a peer comment (or grade) | ||
5 hrs confidence:
feature Explanation: if it pertains to a product (seems to) |
| |
| Login to enter a peer comment (or grade) | ||
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
See also:
Search millions of term translations