muy cercanos a la decisión de compra...

English translation: so close to the decision points on purchase

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:muy cercanos a la decisión de compra...
English translation:so close to the decision points on purchase
Entered by: Eugenio Llorente

08:56 Jul 18, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado.
Spanish term or phrase: muy cercanos a la decisión de compra...
Continuación de la pregunta anterior, se trata de la teoría que sostiene que la publicidad más efectiva es la que se trasmite en el punto de venta, en grandes centros comerciales en este caso. En este contexto:

"Dichos impactos son impactos de alto valor, pues están muy cercanos a la decisión de compra, la elección de la marca y la compra de impulso. "

De momento interpreto lo siguiente:

"These impacts are high value impacts, because they are delivered closest to point where the purchase decision, brand choice and impulse buy will take place."
Eugenio Llorente
Spain
Local time: 14:22
so close to the decision points on purchase
Explanation:
me gusta lo de 'delivered', me parece excelente; 'closest' me parece un poquito excedido de lo que dice el texto fuente. en la oración muestra, propongo agrupar las tres decisiones juntas como 'decision points' lo cual me parece que hace a la claridad; además 'impulse buying' al final para evitar repetición de 'purchase'. ¡suerte!

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Note added at 1 hr (2011-07-18 10:41:31 GMT)
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Mi sugerencia debería figurar arriba de todo como 'so close to the decision point(s) on purchase', si no a lo mejor parece poco gramatical
Selected response from:

Pablo Julián Davis
Local time: 08:22
Grading comment
Muchas gracias Pablo, es lo más ajustado a mi contexto.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1remain very close to where purchase decisions...
Marta Maslowska
5Definicion
Diego Garcia
5very close the where the purchasing decision....
Debora Blake
4so close to the decision points on purchase
Pablo Julián Davis
4(since) tjhey are essential to the decision-making process
Michael Powers (PhD)
4close proximity to where buying decisions [...] takes place
James A. Walsh


  

Answers


34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
remain very close to where purchase decisions...


Explanation:
How about this:

The impacts are high value ones, as they remain very close to where purchase decisions, brand choices and impulse buys are made.

Here's a whole article about this matter:

http://www.ccbsa.co.za/CCBSA/Articles/Most Purchase Decision...

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Note added at 39 mins (2011-07-18 09:36:29 GMT)
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It was supposed to start with "these impacts" instead of "the".

Marta Maslowska
Poland
Local time: 14:22
Native speaker of: Native in PolishPolish

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: I agree with evverything exept "remain" - "are" would be better. And you're right to avoid repeating "impacts".
6 hrs
  -> thank you :)
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
so close to the decision points on purchase


Explanation:
me gusta lo de 'delivered', me parece excelente; 'closest' me parece un poquito excedido de lo que dice el texto fuente. en la oración muestra, propongo agrupar las tres decisiones juntas como 'decision points' lo cual me parece que hace a la claridad; además 'impulse buying' al final para evitar repetición de 'purchase'. ¡suerte!

--------------------------------------------------
Note added at 1 hr (2011-07-18 10:41:31 GMT)
--------------------------------------------------

Mi sugerencia debería figurar arriba de todo como 'so close to the decision point(s) on purchase', si no a lo mejor parece poco gramatical

Example sentence(s):
  • ...because they are delivered so close to the decision points on purchase, brand choice, and impulse buying.
Pablo Julián Davis
Local time: 08:22
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Muchas gracias Pablo, es lo más ajustado a mi contexto.
Login to enter a peer comment (or grade)

14 mins   confidence: Answerer confidence 5/5
Definicion


Explanation:
Definicion

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Note added at 2 horas (2011-07-18 11:01:54 GMT)
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'' These impacts are high impacts'' - estos impactos son de gran valor.
''because they are delivered closest to point where the purchase decision, brand choice and impulse buy will take place."- Puesto que estan muy cerca de tomar la deicision de la compra, eleccion de la marca y compra impulsiva se llevarán a cabo.

Example sentence(s):
  • Comercio
Diego Garcia
Spain
Native speaker of: Native in SpanishSpanish
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
(since) tjhey are essential to the decision-making process


Explanation:
Mike

Michael Powers (PhD)
United States
Local time: 09:22
Native speaker of: English
PRO pts in category: 68
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2 hrs   confidence: Answerer confidence 5/5
very close the where the purchasing decision....


Explanation:
These are high-value impacts because they are are delivered very close to where the purchasing decision, the choice of brand and the impluse buy happen.

Keeping it all in the present makes better sense than the future because you're explaining habitual behavior.

I also think you don't need to repeat impacts because the concept is already being discussed, allowing you to be more straightforward.

Debora Blake
France
Local time: 14:22
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
muy cercanos a la decisión de compra
close proximity to where buying decisions [...] takes place


Explanation:

Based on my agreement with an answer offered for your last question (impactos), I would word this along the lines of this.



Example sentence(s):
  • Dichos impactos son impactos de alto valor, pues están <b>muy cercanos a la decisión de compra</b>, la elección de la marca y la compra de impulso.
  • This influence has high-value impact owing to its <b>close proximity to where buying decisions</b>, brand choices and impulse buying <b>takes place</b>.
James A. Walsh
Spain
Local time: 14:22
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 20
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