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la oportunidad existente

English translation: viewing opportunity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:la oportunidad existente
English translation:viewing opportunity
Entered by: Eugenio Llorente

14:29 Jul 17, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado.
Spanish term or phrase: la oportunidad existente
Se refiere a la "oportunidad de ver" un anuncio televisivo teniendo en cuenta varios parámetros. En este contexto:

"Teniendo en cuenta que los GRPs medios por spot son 0,8, la oportunidad existente equivaldría a 737 GRPs 20” al mes."

De momento interpreto lo siguiente:

"Considering that the average GRPs per ad are 0.8, the existing/perceived opportunity would be equivalent to 737 GRPs 20" per month."
Eugenio Llorente
Spain
Local time: 03:40
viewing opportunities /opportunities to watch
Explanation:
I would probably use something like "would total" instead of "equivaldría" Ad Budget | MarketingZone - [ Traducir esta página ]
www.marketingzone.com/how/.../advertising-budget?page... - En cachéUsing the Super Bowl example, if the GRPs were 84 and the reach was 56, ... members of the Super Bowl game had one-and-a-half opportunities to watch the ad. ...; Reach (advertising) - Wikipedia, the free encyclopedia - [ Traducir esta página ]
en.wikipedia.org/wiki/Reach_(advertising) - En cachéIn the application of statistics to advertising and media analysis, ... to the medium and therefore have an opportunity to see or hear the ad or commercial. ... Multiple viewings by a single member of the audience in the cited period do not ... a composite measure called Gross Rating Points (GRPs) is obtained. ...
Selected response from:

Jenni Lukac (X)
Local time: 03:40
Grading comment
From Switzerland many thanks to you and to Lisa!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1Opportunity to See (OTS)
ormiston
4 +1the actual chance/opportunity
Michael Powers (PhD)
4 +1viewing opportunities /opportunities to watch
Jenni Lukac (X)


  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
the actual chance/opportunity


Explanation:
... the actual chance would be equivalent to


Mike

Michael Powers (PhD)
United States
Local time: 21:40
Native speaker of: English
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
agree  Magali Bramon
4 mins
  -> Thank you, Magali - Mike
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9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
viewing opportunities /opportunities to watch


Explanation:
I would probably use something like "would total" instead of "equivaldría" Ad Budget | MarketingZone - [ Traducir esta página ]
www.marketingzone.com/how/.../advertising-budget?page... - En cachéUsing the Super Bowl example, if the GRPs were 84 and the reach was 56, ... members of the Super Bowl game had one-and-a-half opportunities to watch the ad. ...; Reach (advertising) - Wikipedia, the free encyclopedia - [ Traducir esta página ]
en.wikipedia.org/wiki/Reach_(advertising) - En cachéIn the application of statistics to advertising and media analysis, ... to the medium and therefore have an opportunity to see or hear the ad or commercial. ... Multiple viewings by a single member of the audience in the cited period do not ... a composite measure called Gross Rating Points (GRPs) is obtained. ...

Jenni Lukac (X)
Local time: 03:40
Specializes in field
Native speaker of: English
PRO pts in category: 44
Grading comment
From Switzerland many thanks to you and to Lisa!

Peer comments on this answer (and responses from the answerer)
agree  Lisa McCarthy: or "...viewing opportunity would equate to..."
1 hr
  -> Thanks, Lisa. That's a lot of opportunities, in any case!
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
Opportunity to See (OTS)


Explanation:
this is the term most frequently used in media circles,and the OTS abbreviation is often seen too

ormiston
Local time: 03:40
Specializes in field
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Lanna Rustage: agreee, see http://www.westburnpublishers.com/marketing-dictionary/o/opp...
1 hr
  -> thanks Lanna, I'm sure of this too
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