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aporte de los intangibles... al negocio

English translation: demonstrate what brand intangibles contribute ... to the business

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:aporte de los intangibles... al negocio
English translation:demonstrate what brand intangibles contribute ... to the business
Entered by: DLyons

15:47 Jun 21, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado.
Spanish term or phrase: aporte de los intangibles... al negocio
Se refiere a los bienes intangibles tales como el prestigio de la marca, su buen nombre, etc. En este contexto:

"¿ Podemos demostrar cuál es el aporte de los intangibles de una marca al negocio?"

De momento lo interpreto así:

"Can we demonstrate/prove what is the contribution of the intangible assets of a brand to the business?"
Eugenio Llorente
Spain
Local time: 05:26
demonstrate what brand intangibles bring
Explanation:
Just a more concise wording really.
Selected response from:

DLyons
Ireland
Local time: 04:26
Grading comment
Gracias DLyons.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4demonstrate what brand intangibles bring
DLyons
5(Can we demonstrate) what brand intangibles contribute to the business??
FVS (X)
4how a brand's intangible assets promote/contribute to the business
Barbara Cochran, MFA
Summary of reference entries provided
Brand intangibles
Charles Davis

  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
demonstrate what brand intangibles bring


Explanation:
Just a more concise wording really.

DLyons
Ireland
Local time: 04:26
Native speaker of: English
PRO pts in category: 8
Grading comment
Gracias DLyons.

Peer comments on this answer (and responses from the answerer)
agree  Charles Davis: ...to the business. Or perhaps "contribute". But "brand intangibles" yes.
3 mins
  -> Thanks Charles. "contribute" is good.
agree  claudia bagnardi
23 mins
  -> Thanks Claudia.
agree  James A. Walsh: Yes, I'd go with "contribute" too.
50 mins
  -> Thanks James.
agree  Yvonne Gallagher: contribute to the business
5 hrs
  -> Thanks gallagy2.
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14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
how a brand's intangible assets promote/contribute to the business


Explanation:
HTH

Barbara Cochran, MFA
United States
Local time: 23:26
Specializes in field
Native speaker of: Native in EnglishEnglish
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1 hr   confidence: Answerer confidence 5/5
(Can we demonstrate) what brand intangibles contribute to the business??


Explanation:
I think the word contribute is fundamental here.

FVS (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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Reference comments


19 mins
Reference: Brand intangibles

Reference information:
"BRAND INTANGIBLES An important and relatively unique aspect of branding research is the focus on brand intangibles - aspects of the brand image that do not involve, physical, tangible, or concrete attributes or benefits"
Barton A. Weitz, Robin Wensley, Handbook of marketing, p. 159
http://books.google.es/books?id=_OBuIUyKaOgC&pg=PA159&lpg=PA...

Charles Davis
Spain
Works in field
Native speaker of: English
PRO pts in category: 40
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