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módulos de portada

English translation: (front-page) display ads

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:módulos de portada
English translation:(front-page) display ads
Entered by: Yvonne Gallagher

12:13 Feb 24, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Marketing, insurance comp
Spanish term or phrase: módulos de portada
These are, apparently, small format adverts in newspapers, but I am unsure as to whether they are leaflets that come with the newspaper, adverts in the newspaper, etc.

I have very little other context - this is the title of one page of a presentation on a new advertising campaign for an insurance company. Among the media to be used are radio ads, television ads, online banners, and these "módulos de portada". The images underneath this heading show what seem to be rather small ads that sort of remind me of business cards (to give some kind of description): they contain a small amount of information advertising policies, a banner with the number to call and the brand name, and a photo of the mascot used in the campaign.

Anyone know what these might be?

I have been unable to obtain more context, and am a little stuck.
UK Eng.

Thanks in advance.

:)
Kate Major Patience
Spain
Local time: 23:00
business card ads/display ads
Explanation:
...as opposed to classified or text ads. Include "front-page" if that's where they're positioned

"The display ad may be all text or include images and can be found throughout the publication. All of the following types of newspaper ads refer to display ads.

Business Card Ad - This type of ad basically says who and where you are, and what you sell. It may include your logo. Short and sweet, that's it. This could be a nice small ad that you run year round... [taken from next site which has a useful glossary of terms]
The display ad may be all text or include images and can be found throughout the publication. All of the following types of newspaper ads refer to display ...
retail.about.com/od/.../a/effective_ads.htm - Cached - Similar




--------------------------------------------------
Note added at 11 hrs (2011-02-24 23:44:32 GMT)
--------------------------------------------------

"Classified Display Ad" will be in the normal classified pages

In a newspaper, display advertising appears on the same page as, or on the page adjacent to general editorial content. ..Classified display Ads are cheaper than regular display ads - and appear in smaller width sizes in the classified columns. Display Ads are generally 6-7 times more expensive than classified display advertisements.

Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are ...
en.wikipedia.org/wiki/Newspaper_display_advertising - Cached


and home page ad, business card ad, of course for website

--------------------------------------------------
Note added at 2 days1 hr (2011-02-26 13:43:45 GMT)
--------------------------------------------------

Recent offers include a business card-sized ad for $46. Advertise in Tidbits of Linn County The content of this free weekly newspaper is light, ...
www.mediabids.com/marketing/AdvLandingIANewsMagAdv.html - Cached


--------------------------------------------------
Note added at 17 days (2011-03-14 02:46:14 GMT) Post-grading
--------------------------------------------------

glad to help
Selected response from:

Yvonne Gallagher
Ireland
Local time: 22:00
Grading comment
I used "front-page display ads" in the end. Thanks everyone.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1business card ads/display ads
Yvonne Gallagher
4Front page module
Lara Cummings
4Front page small ads
neilmac


  

Answers


23 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Front page module


Explanation:
Modules on the front page of the newspaper. If it's a website they're home page modules.

Lara Cummings
Spain
Local time: 23:00
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Front page small ads


Explanation:
Home page ads if your text refers to a website...

neilmac
Spain
Local time: 23:00
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 69
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
business card ads/display ads


Explanation:
...as opposed to classified or text ads. Include "front-page" if that's where they're positioned

"The display ad may be all text or include images and can be found throughout the publication. All of the following types of newspaper ads refer to display ads.

Business Card Ad - This type of ad basically says who and where you are, and what you sell. It may include your logo. Short and sweet, that's it. This could be a nice small ad that you run year round... [taken from next site which has a useful glossary of terms]
The display ad may be all text or include images and can be found throughout the publication. All of the following types of newspaper ads refer to display ...
retail.about.com/od/.../a/effective_ads.htm - Cached - Similar




--------------------------------------------------
Note added at 11 hrs (2011-02-24 23:44:32 GMT)
--------------------------------------------------

"Classified Display Ad" will be in the normal classified pages

In a newspaper, display advertising appears on the same page as, or on the page adjacent to general editorial content. ..Classified display Ads are cheaper than regular display ads - and appear in smaller width sizes in the classified columns. Display Ads are generally 6-7 times more expensive than classified display advertisements.

Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are ...
en.wikipedia.org/wiki/Newspaper_display_advertising - Cached


and home page ad, business card ad, of course for website

--------------------------------------------------
Note added at 2 days1 hr (2011-02-26 13:43:45 GMT)
--------------------------------------------------

Recent offers include a business card-sized ad for $46. Advertise in Tidbits of Linn County The content of this free weekly newspaper is light, ...
www.mediabids.com/marketing/AdvLandingIANewsMagAdv.html - Cached


--------------------------------------------------
Note added at 17 days (2011-03-14 02:46:14 GMT) Post-grading
--------------------------------------------------

glad to help

Yvonne Gallagher
Ireland
Local time: 22:00
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
I used "front-page display ads" in the end. Thanks everyone.

Peer comments on this answer (and responses from the answerer)
agree  Catherine Gilsenan
1 day 12 hrs
  -> many thanks Catherine
Login to enter a peer comment (or grade)



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