guiño simpático

inglés translation: rapport, gelling, subtle friendly message

Entrada de glosario (tomada de la pregunta de abajo)

Término o frase en español:	guiño simpático
Traducción al inglés:	rapport, gelling, subtle friendly message
Aportado por:	Comunican

10:25 Feb 16, 2011

Traducciones de español a inglés [PRO]
Marketing - Publicidad / Relaciones públicas / consumer research into an advert

Término o frase en español: guiño simpático

A focus group has given its opinions on an advert, a core part of which is that existing customers talk about tips/pieces of advice...
This is an extract from the market research company's reports to the client (the maker of the advert).

"Dos de los “consejos” tiene mayor potencial e interés para el espectador;
“Ya lo decía mi madre, rodéate siempre de buenas compañías” - comunica imagen positiva de marca (calidad, expertise…) desde cierto “guiño simpático” al espectador."

and

“...rodéate de buenas compañías” - un guiño al espectador desde el juego de palabras con doble sentido."

Many thanks for any help

Comunican Actividad en KudoZ Preguntas hechas: 1147 (8 abiertas:) (2 without valid answers) (111 closed without grading) Respuestas: 137 Reino Unido
Local time: 03:15

complicity

Explicación:
"... from a certain [degree ] complicity with the audience/target ... etc"

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Note added at 2 hrs (2011-02-16 12:25:53 GMT)
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Although I don't like "from"... my suggestion needs improving...

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Note added at 2 hrs (2011-02-16 12:29:36 GMT)
--------------------------------------------------

Or how about something with "rapport"...?

--------------------------------------------------
Note added at 5 hrs (2011-02-16 15:36:33 GMT)
--------------------------------------------------

"... Two of the “tips” have greater potential and interest for the target audience: communicating a positive brand image (quality, expertise…) on the basis of a degree of rapport/complicity with the viewer/listener/reader/target... "

--------------------------------------------------
Note added at 5 hrs (2011-02-16 15:37:14 GMT)
--------------------------------------------------

something along these lines...

Respuesta elegida de:

neilmac
España
Local time: 04:15

Grading comment

Many thanks, everyone, for all your help. What a fascinating set of responses...
I'm still not sure what the "correct" answer is (though I found it easy to discount anything with the word "wink" in it as I would have found it strange to use that in this text - especially with the second example, where "guiño" is used alone).
Neilmac's input was the most helpful to me - especially with "rapport", which helped me get what the text was trying to say. But you can see from my glossary entry that several were really helpful.
Also, thanks James A Walsh for prompting me to splash out 50 quid on the CD-ROM version of the Oxford Spanish Dictionary. I always use Babylon, but clearly their dictionaries are not as thorough!
4 puntos KudoZ otorgados a esta respuesta

Resumen de las respuestas recibidas

3 +3

friendly wink

José Manuel Lozano

4 +1

complicity

neilmac

4 +1

friendly nod

Bill Harrison (X)

appealing message

Victoria Frazier

3 +1

friendly message

James A. Walsh

connects well with and appeals to the viewer

Catherine Gilsenan

knowing glance

David Ronder

“guiño simpático” al espectador > "gelling with the spectator"

Bubo Coroman (X)

Entradas de discusión: 8

Respuestas

4 minutos Nivel de confianza:

Coincidencias de otros usuarios (netas) +3

friendly wink

Explicación:
Es lo que se me ocurre

José Manuel Lozano
Local time: 04:15
Idioma materno: español

Notas al usuario que envió la respuesta

Usuario que pregunta: Hi Jose Thanks for your input. I feel there's something better than "wink" (which is the dictionary definition). And even "nod", which is slightly better, I feel still doesn't hit the spot for me... This market research company uses it as lot, so I wanted to nail it down tight as I always feel that "wink" or "nod" are not quite right... :-)

1 hora Nivel de confianza:

Coincidencias de otros usuarios (netas) +1

guiño simpático friendly message

Explicación:
Maybe this would work?

--------------------------------------------------
Note added at 1 hr (2011-02-16 12:02:18 GMT)
--------------------------------------------------

Yeah, I wasn't sure how to handle "cierto", "subtle" would be a good option I think. The Oxford Spanish dictionary defines "guiño" as "hidden message", but obviously the message isn't hidden here.

Ejemplos de uso:

- comunica imagen positiva de marca (calidad, expertise…) desde cierto “<u>guiño simpático</u>” al espectador.
- communicates positive brand image (quality, expertise...) through this openly “<u>friendly message</u>” to the viewer.

James A. Walsh
España
Se especializa en este campo
Idioma materno: inglés, español
Pts. PRO en la categoría: 20

Notas al usuario que envió la respuesta

Usuario que pregunta: Thanks James, that's closer to what I was looking for... maybe adding "subtle" would be good too - "A subtle friendly message"....?

Usuario que pregunta: Ah, I haven't seen that definition; my dictionaries only say "wink" and "blink". Thanks

10 minutos Nivel de confianza:

Coincidencias de otros usuarios (netas) +1

friendly nod

Explicación:
I like jose's friendly. This is so subjective though.

--------------------------------------------------
Note added at 2 hrs (2011-02-16 12:35:28 GMT)
--------------------------------------------------

I hate to say this but I wonder what we would think of

a sympathetic nod

in this context. I agree with Lisa on the mutual understanding bit.

Bill Harrison (X)
Local time: 03:15
Idioma materno: inglés

Notas al usuario que envió la respuesta

Usuario que pregunta: Hi Bill. thanks for "nod". I had already thought of that one, but feel it's not quite right. Was hoping to flush out something else....

3 horas Nivel de confianza:

knowing glance

Explicación:
communicates positive brand image...with a sort of knowing glance at the audience

i.e. one that implies complicity and trust

It could also be a knowing look - or maybe even smile, to work in the 'simpático' idea

My suggestion, anyway, seeing as you're still open to offers and a nod's as good as a wink etc...I'll say no more.

David Ronder
Reino Unido
Local time: 03:15
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 28

1 hora Nivel de confianza:

Coincidencias de otros usuarios (netas) +1

complicity

neilmac
España
Local time: 04:15
Trabaja en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 65

Grading comment

12 horas Nivel de confianza:

“guiño simpático” al espectador > "gelling with the spectator"

Explicación:
desde cierto “guiño simpático” al espectador
> using the technique of gelling with the spectator

un guiño al espectador desde el juego de palabras con doble sentido
> using a play on words to gel with the spectator
OR
using a play on words as a technique for gelling with the spectator

(it's all about giving the spectator something s/he can relate to or gel with)

Bubo Coroman (X)
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 162

1 día 1 hora Nivel de confianza:

connects well with and appeals to the viewer

Explicación:
-

Catherine Gilsenan
Reino Unido
Local time: 03:15
Idioma materno: inglés
Pts. PRO en la categoría: 4

1 día 5 horas Nivel de confianza:

appealing message

Explicación:
Building a myth into a brand extends an appealing message to consumers that entice them to purchase a product. When customers see the Starbucks brand, they ...
www.bookpump.com/dps/pdf-b/9427052b.pdf

Objectives of AdvertisingJun 30, 2010 ... An appealing message to the audience is the most essential part ... It should also try to make a product brand in the eyes of the consumers. ...
www.buzzle.com/articles/objectives-of-advertising.html

Mar 1, 2010 ... Your goal is to create an appealing message that comes across in a multitude of ways to enrich your value and your brand. ...
workbloom.com/.../step-2-in-building-a-personal-brand-tips-on-how-to-message-and-market-your-personal-brand/

All organizations have product marketing strategies with the objective of creating ... a great place to work and packaging these in an intriguing and appealing message. ... This brand needs to be consistently leveraged in job postings, ...
www.staffsol.com/services/resourceItem.cfm?id=21 - Cached

Victoria Frazier
Estados Unidos
Local time: 21:15
Se especializa en este campo
Idioma materno: español
Pts. PRO en la categoría: 12

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inglés translation: rapport, gelling, subtle friendly message

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inglés translation: rapport, gelling, subtle friendly message

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