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Literatura Creativa Publicitaria

English translation: Creative Copywriting

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:Literatura Creativa Publicitaria
English translation:Creative Copywriting
Entered by: Yvonne Becker

21:40 Apr 15, 2010
Spanish to English translations [PRO]
Bus/Financial - Advertising / Public Relations
Spanish term or phrase: Literatura Creativa Publicitaria
Estoy traduciendo las notas de un estudiante de publicidad. En uno de los semestres, cursó las siguientes materias:

"Estadística II
Estudios de Mercados I
Teoría e Historia de la Opinión
Redacción de Informes
Producción de Mensajes
Dibujo Técnico Publicitario
Estrategia de Medios Publicitarios
**Literatura Creativa Publicitaria**"

¿Sería algo como "Creative Writing for Advertising"? Mil gracias por sus sugerencias
Yvonne Becker
Local time: 01:34
Creative Copywriting
Explanation:
Resultados 1 - 10 de aproximadamente 21.900 de "creative copywriting"
http://www.google.es/#hl=es&source=hp&q="creative copywritin...
Selected response from:

Bubo Coroman (X)
Grading comment
Thanks again
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Creative Advertising Literature
Sonia Castelli
3 +2Creative Copywriting
Bubo Coroman (X)
4 +1Creative Writing for Advertising
Marcelo González
4Creative Writing
Claudia Perla


Discussion entries: 1





  

Answers


9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Creative Advertising Literature


Explanation:
Creo que se refiere a textos sobre publicidad creativa.

Sonia Castelli
Argentina
Local time: 02:34
Works in field
Native speaker of: Spanish

Peer comments on this answer (and responses from the answerer)
agree  Gert Sass (M.A.): or literature on creative advertising (as you already wrote in Spanish) - the preposition helps syntactical clarification IMO
38 mins
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Creative Copywriting


Explanation:
Resultados 1 - 10 de aproximadamente 21.900 de "creative copywriting"
http://www.google.es/#hl=es&source=hp&q="creative copywritin...

Bubo Coroman (X)
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 162
Grading comment
Thanks again

Peer comments on this answer (and responses from the answerer)
agree  Evans (X): That's what immediately came to my mind, and I think it is the best translation here.
2 hrs
  -> thanks again Gilla, all the best! - Deb
agree  Marcelo González: Even though I still like the use of "creative writing for..." (in the context of a course name), this is an excellent option. Well done, Deborah :-)
6 days
  -> many thanks Marcelo for your kindness. Regards! - Deborah
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4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Creative Writing


Explanation:
see below

--------------------------------------------------
Note added at 4 days (2010-04-20 19:19:46 GMT)
--------------------------------------------------

In this case will be creative writing for Marketing


    Reference: http://en.wikipedia.org/wiki/Florida_State_University_Colleg...
    Reference: http://cwp.fas.nyu.edu/page/home
Claudia Perla
United States
Local time: 01:34
Specializes in field
Native speaker of: Native in SpanishSpanish
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3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Creative Writing for Advertising


Explanation:
I think your suggestion is excellent, Yvonne. A ver si otros están de acuerdo... :-)



--------------------------------------------------
Note added at 1 hr (2010-04-15 23:23:20 GMT)
--------------------------------------------------

Since the translation is for the name of a course, "Creative Writing for Advertising" might be an especially good option, as the phrase "creative writing for" is quite common in the context of education (as the sites below, from US colleges and universities, clearly suggest).

Certificate in **Creative Writing for the Media**
About the Program ... Explore many genres of creative writing for the media as you hone your skills in shaping stories for the stage, screen or TV. ...
www.communication.northwestern.edu/.../certificate_creative... - En caché - Similares

Iowa Writers' Workshop
**Creative Writing for the Health Professions**, 3 s.h. ... 08C:110 Creative Writing for the Ecologically Aware: Stories in the Land, 3 s.h. ...
http://registrar.uiowa.edu/.../creativewritingiowawriterswor...

Humanities and Teacher Education Division | Seaver College ... - CRWR 404, **Creative Writing for the Professional Market**, 4. CRWR 405, Advanced Fiction, 4. CRWR 406, Advanced Poetry Writing, 4 ...
http://seaver.pepperdine.edu/humanities/.../creativewritingm... - En caché

Holyoke Community College -- **Creative Writing for the Theatre**, Topics of Creative Writing, and...
www.hcc.edu/ - En caché

27 Aug 2008 ... He holds an MFA in **Creative Writing for the Performing Arts** from the University of California, Riverside, and an MA in theater from ...
www.tacit.caltech.edu/bios/brophy.html

I hope this helps!

Saludos, Yvonne :-)

--------------------------------------------------
Note added at 4 hrs (2010-04-16 02:37:49 GMT)
--------------------------------------------------

Se puede usar la palabra "literatura" para referirse (tanto en inglés como en español) a las publicaciones profesionales (y académicas). Parece que es en este sentido, en el contexto de la redacción, que se usa esta palabra.

Resultados 1 - 10 de aproximadamente 624,000 de "literatura cientifica". (0.19 segundos)
http://www.google.com/search?hl=es&rlz=1T4GGLL_esNL323NL323&...

La selección de la **literatura científica** en el ámbito biomédico: el factor de impacto. The selection of **scientific literature** in the biomedical field: the ...
http://scielo.isciii.es/scielo.php?pid=S1575...script...

The above results seem to support the idea that the word "literatura," in this context of academia, probably refers to professional writing, i.e., creative writing in the field of advertising.

--------------------------------------------------
Note added at 7 days (2010-04-22 22:32:03 GMT) Post-grading
--------------------------------------------------

After looking into Deborah's suggestion, as much as I like the use of "creative writing for..." (in the context of a course name), I see that "creative copywriting" is really an excellent option. Good choice, Yvonne :-)

Marcelo González
United States
Local time: 19:34
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?

Peer comments on this answer (and responses from the answerer)
agree  Simon Charass: Also “Advertising Creative Writing” or “Marketing Creative Writing”. The main issue being that “literatura” refers to “writing” and not literature.
1 hr
  -> Thanks, Simon!
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