cm/col

English translation: column centimeters

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:cm/col
English translation:column centimeters
Entered by: Mara Campbell

15:07 Jan 26, 2010
Spanish to English translations [PRO]
Advertising / Public Relations / Newspaper advertiding
Spanish term or phrase: cm/col
Estoy traduciendo una lista de medios en los que una agencia publicitó una acción promocional. Hablan de "12000 segundos en televisión por cable", "500 segundos en radio nacional" y de pronto pasan a los medios gráficos y ponen: "800 *cm/col* de exposición en medios gráficos".
Necesitaría saber cómo se dice en inglés la medida señalada.
Muchas gracias.
Mara Campbell
Argentina
Local time: 15:36
column centimeters
Explanation:
60 Column Centimeters - DAWN - the Internet Edition ... - [ Traducir esta página ]
Advertisements equal to or greater than 108 column centimeters will be charged the same premiums applicable to 27x4 advertisements. ...
www.dawn.com/fixed/adv/60col-w.htm - Pakistán - En caché
centimetragem > column inches - [ Traducir esta página ]
4 entradas - 3 autores - Última entrada: 20 Ago 2005
form of a rough measurement of column centimeters of text (35cm., ... anyway, your answer is Column-centimeters [ of advertising space] ...
www.proz.com › ... › Advertising / Public Relations - En caché
Public Relations: The Changing Framework (We have moved to www ... - [ Traducir esta página ]
Are the column centimeters worth cost? Are the spurts of coverage enough to create and communicate the message and sustain the impact? ...
anubhapandey.wordpress.com/
Selected response from:

patinba
Argentina
Local time: 15:36
Grading comment
¡Gracias, patinba, y a los "agree-ers"! :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3column centimeters
patinba
4800 cm of columns in print
Peter Guest
4centimeters/inches per column/width (ver abajo)
imcven
Summary of reference entries provided
ver ref cm/col
Margarita Ezquerra (Smart Translators, S.L.)

  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
column centimeters


Explanation:
60 Column Centimeters - DAWN - the Internet Edition ... - [ Traducir esta página ]
Advertisements equal to or greater than 108 column centimeters will be charged the same premiums applicable to 27x4 advertisements. ...
www.dawn.com/fixed/adv/60col-w.htm - Pakistán - En caché
centimetragem > column inches - [ Traducir esta página ]
4 entradas - 3 autores - Última entrada: 20 Ago 2005
form of a rough measurement of column centimeters of text (35cm., ... anyway, your answer is Column-centimeters [ of advertising space] ...
www.proz.com › ... › Advertising / Public Relations - En caché
Public Relations: The Changing Framework (We have moved to www ... - [ Traducir esta página ]
Are the column centimeters worth cost? Are the spurts of coverage enough to create and communicate the message and sustain the impact? ...
anubhapandey.wordpress.com/

patinba
Argentina
Local time: 15:36
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 40
Grading comment
¡Gracias, patinba, y a los "agree-ers"! :)

Peer comments on this answer (and responses from the answerer)
agree  Peter Guest: better than my clumsy effort.
7 mins
  -> Thank-you, Peter!

agree  Emma Ratcliffe: Saludos! Buen dia!
3 hrs

agree  Alison Mudge
22 hrs
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
800 cm of columns in print


Explanation:
Difficult… In spain print space is sold by module (apart from full page/half page etc) In the UK and other countries it is often sold by inches or cm of columns. As each publication has its module size, each one has its column width. The number refers to 800 cm of column height, I suppose shared out among the different width of columns in several publications.

Peter Guest
Spain
Local time: 20:36
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
centimeters/inches per column/width (ver abajo)


Explanation:
Me parece que se trata del área que ocupan los avisos en la prensa: centímetros (alto) por columna (ancho).

Yo lo traduciría como "500 centimeters per column/witdth" ó bien su equivalente en pulgadas (inches): "196.9 inches per column"

imcven
Venezuela
Local time: 14:36
Works in field
Native speaker of: Spanish
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Reference comments


10 mins
Reference: ver ref cm/col

Reference information:
¿Qué es Cm/col?
Es la medida en la cual se miden los avisos, en donde cms indica el alto del aviso y col el ancho.

http://www.grupozoom.com/atencion/atencion.php?cat=1&scat=17





IBIS Media Manager - Media Library - MediaMaths - Print Media ... - [ Traducir esta página ]Print Media Calculations. Newspaper pages ... BW+special colour/30cm x 5cols, RM x [52] = R7,800 ... Applicable BW col cm rate plus a rate per col cm ...
www.mediamanager.co.za/medialibrary/mediamaths/print_media_... - En caché - Similares

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Native speaker of: Spanish
PRO pts in category: 56
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