GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:57 Nov 24, 2009 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Lisa McCarthy Spain Local time: 11:50 | ||||||
Grading comment
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Summary of answers provided | ||||
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5 |
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4 +1 | print ad |
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3 +1 | photo ad / photo advertisement / photo advert [UK] |
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3 +1 | graphics |
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4 | image ad |
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Discussion entries: 1 | |
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photo ad / photo advertisement / photo advert [UK] Explanation: One of these three variants should work. Differential Yahoo hits: >1.5 million / >2 million / >460,000 Suerte. |
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graphics Explanation: Yo me he encontrado en textos ingleses originales esta palabra para definir los elementos gráficos de una página, pliego, anuncio, etc. |
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image ad Explanation: I have been doing some work for the largest search engine on one of their advertising projects, and the approved term we used, and as far as I know the most common term for an ad with graphics of any kind is an image ad. Check out some hits see if they work for you: Results 1 - 10 of about 192,000 for "image ad". (0.33 seconds) HTH -------------------------------------------------- Note added at 30 mins (2009-11-24 11:28:26 GMT) -------------------------------------------------- Usually you have image ads, text ads, and interactive ads. I personally think that "graphic ad" is also an option you could offer a client, and would instinctively go for "image/graphic ad" as a solid pair of options to choose from. HTH and good luck with the job. -------------------------------------------------- Note added at 34 mins (2009-11-24 11:32:07 GMT) -------------------------------------------------- BTW, The reason I would hesitate to use "photo ad" is only because the graphics might be of another kind, such as a logo or other graphic, a map, a piece of art, etc. etc. If the ads exclusively use photos, there's no reason why Robert's "photo ad" wouldn't be a great option. It's just that usually the image is not always a photo: rather, a variety of media might be used. |
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print Explanation: He trabajado durante más de 10 años traduciendo "Advertising Age" y es el término con que se refieren a los anuncios impresos, sean del tipo que sean. |
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print ad Explanation: This is the term the marketing dept used when I worked for a newspaper trade association in the UK. -------------------------------------------------- Note added at 5 horas (2009-11-24 16:27:32 GMT) -------------------------------------------------- # Gender Targeting in **Print Ads** Gender Targeting in Print Ads ... This also ties in with the theme, as it is advertising post-shave healer. There is no sense of deception in this ad. ... www.aber.ac.uk/media/Students/dnm9901.html - Cached - Similar # Ogilvy Advertising » Blog Archive » Don't move - the new Ford ... 26 Aug 2009 ... Ogilvy Advertising has created a new set of **print ads** for Ford's “Masterbrand” campaign. Following on from the TV advert which first aired ... www.ogilvy.co.uk/...advertising/.../dont-move-the-new-ford-... - Cached # Google abandons **Print Ads** newspaper ad sales service after ... 21 Jan 2009 ... "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers. ... www.guardian.co.uk/.../google-scraps-newspaper-ad-sales-ser... - Cached - Similar |
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