https://www.proz.com/kudoz/spanish-to-english/advertising-public-relations/3571372-gr%C3%A1fica.html

gráfica

English translation: print ad

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:gráfica
English translation:print ad
Entered by: Lisa McCarthy

10:57 Nov 24, 2009
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: gráfica
Es una "gráfica" pero no tipo "chart" o "diagrama" sino un anuncio con foto, texto, etc. Quizás la traducción más general sería "ad". El cliente sugiere "print" y nosotros hemos puesto "feature". Alguna sugerencia?

Gracias
Julio Ferrandis (X)
United Kingdom
Local time: 10:50
print ad
Explanation:
This is the term the marketing dept used when I worked for a newspaper trade association in the UK.

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Note added at 5 horas (2009-11-24 16:27:32 GMT)
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#
Gender Targeting in **Print Ads**
Gender Targeting in Print Ads ... This also ties in with the theme, as it is advertising post-shave healer. There is no sense of deception in this ad. ...
www.aber.ac.uk/media/Students/dnm9901.html - Cached - Similar
#

Ogilvy Advertising » Blog Archive » Don't move - the new Ford ...
26 Aug 2009 ... Ogilvy Advertising has created a new set of **print ads** for Ford's “Masterbrand” campaign. Following on from the TV advert which first aired ...
www.ogilvy.co.uk/...advertising/.../dont-move-the-new-ford-... - Cached
#

Google abandons **Print Ads** newspaper ad sales service after ...
21 Jan 2009 ... "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers. ...
www.guardian.co.uk/.../google-scraps-newspaper-ad-sales-ser... - Cached - Similar
Selected response from:

Lisa McCarthy
Spain
Local time: 11:50
Grading comment
many thanks!!
4 KudoZ points were awarded for this answer



Summary of answers provided
5print
Veronica Poblete
4 +1print ad
Lisa McCarthy
3 +1photo ad / photo advertisement / photo advert [UK]
Robert Forstag
3 +1graphics
Silvia Guiu
4image ad
Kate Major Patience


Discussion entries: 1





  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
photo ad / photo advertisement / photo advert [UK]


Explanation:
One of these three variants should work.

Differential Yahoo hits:

>1.5 million / >2 million / >460,000

Suerte.

Robert Forstag
United States
Local time: 05:50
Specializes in field
Native speaker of: English
PRO pts in category: 60

Peer comments on this answer (and responses from the answerer)
agree  Kathleen Misson
23 mins
  -> Thank you, Kathleen.
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
graphics


Explanation:
Yo me he encontrado en textos ingleses originales esta palabra para definir los elementos gráficos de una página, pliego, anuncio, etc.

Silvia Guiu
Spain
Local time: 11:50
Specializes in field
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  Rafael Bordabehere (X)
11 mins
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28 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
image ad


Explanation:
I have been doing some work for the largest search engine on one of their advertising projects, and the approved term we used, and as far as I know the most common term for an ad with graphics of any kind is an image ad.

Check out some hits see if they work for you:

Results 1 - 10 of about 192,000 for "image ad". (0.33 seconds)

HTH

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Note added at 30 mins (2009-11-24 11:28:26 GMT)
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Usually you have image ads, text ads, and interactive ads. I personally think that "graphic ad" is also an option you could offer a client, and would instinctively go for "image/graphic ad" as a solid pair of options to choose from. HTH and good luck with the job.

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Note added at 34 mins (2009-11-24 11:32:07 GMT)
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BTW, The reason I would hesitate to use "photo ad" is only because the graphics might be of another kind, such as a logo or other graphic, a map, a piece of art, etc. etc. If the ads exclusively use photos, there's no reason why Robert's "photo ad" wouldn't be a great option. It's just that usually the image is not always a photo: rather, a variety of media might be used.

Kate Major Patience
Spain
Local time: 11:50
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 5/5
print


Explanation:
He trabajado durante más de 10 años traduciendo "Advertising Age" y es el término con que se refieren a los anuncios impresos, sean del tipo que sean.

Veronica Poblete
Local time: 05:50
Works in field
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)

36 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
print ad


Explanation:
This is the term the marketing dept used when I worked for a newspaper trade association in the UK.

--------------------------------------------------
Note added at 5 horas (2009-11-24 16:27:32 GMT)
--------------------------------------------------

#
Gender Targeting in **Print Ads**
Gender Targeting in Print Ads ... This also ties in with the theme, as it is advertising post-shave healer. There is no sense of deception in this ad. ...
www.aber.ac.uk/media/Students/dnm9901.html - Cached - Similar
#

Ogilvy Advertising » Blog Archive » Don't move - the new Ford ...
26 Aug 2009 ... Ogilvy Advertising has created a new set of **print ads** for Ford's “Masterbrand” campaign. Following on from the TV advert which first aired ...
www.ogilvy.co.uk/...advertising/.../dont-move-the-new-ford-... - Cached
#

Google abandons **Print Ads** newspaper ad sales service after ...
21 Jan 2009 ... "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers. ...
www.guardian.co.uk/.../google-scraps-newspaper-ad-sales-ser... - Cached - Similar

Lisa McCarthy
Spain
Local time: 11:50
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 100
Grading comment
many thanks!!

Peer comments on this answer (and responses from the answerer)
agree  Peter Guest: common term in the business
2 mins
  -> Thanks, Peter :-)
Login to enter a peer comment (or grade)



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